Customer Viewpoint Ratings and Reviews

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Who leaves ratings and reviews?

Ratings and reviews are provided by customers who have either purchased a vehicle or visited a dealership for service.

How are ratings and reviews collected?

Customers are invited to participate in a survey administered by MaritzCX, an independent, third-party supplier.

Can dealerships edit or remove reviews?

No. Ford personnel and/or dealership personnel cannot modify or remove reviews.

Are reviews modified or monitored before being published?

MaritzCX moderates public reviews to ensure they contain content that meet Review guidelines, such as:

‣No Profanity or inappropriate defamatory remarks

‣Fraud

‣No Personal Identifying information (e.g., customer phone number or email)

‣No Competitor references (e.g., another brand or dealership)

‣Dangerous behavior (e.g. threatening to harm employees or others)

‣Lack of adequate text (e.g., symbols, emoji’s and random letters)

Reviews on the product and not the customer’s Sales or Service experience

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      2021 F-150 Police Responder®

      Image Content: Computer-generated images and aftermarket equipment shown throughout.
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      Non-original equipment can adversely impact vehicle crash performance. For example, push-bars could adversely affect airbag deployment in frontal impacts and prisoner barricades could result in head and neck trauma in high-speed rear impacts. Due to the variability of equipment installed, based on individual law-enforcement agency requirements, Ford does not test aftermarket equipment for functionality with Ford components. Law enforcement must balance needs for function and other officer safety concerns when equipping police vehicles with non-original equipment.
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