Ford Experiences

Experience Marketplace

Las Vegas, NV +4 more

Bronco Off-Roadeo Half Day Adventure

Don’t own a Bronco SUV, and want to see what one can do? Take a half-day at one of our five locations and put a Bronco through its paces in rugged hills and woods or crawling rocks in the desert and mountains.

$795*

*Taxes and fees not included

Learn More

Moab, UT +2 more

Bring Your Own Bronco

Bring Your Own Bronco is a 4-hour experience driving your own vehicle on the trails at select Bronco Off-Roadeo locations. Owners can select from two program experiences that will expand their skills and confidence when off-roading.

$495*

*Taxes and fees not included

Learn More

Rubicon Trail, CA +5 more

Bronco Off-Road Adventures

Take your Bronco SUV on an epic multi-day adventure. Expert overlanding guides will show you amazing trails and serve you dinner under the stars in iconic remote locations including Death Valley and the Rubicon Trail.

Ticket prices may vary

Learn More

Lake Havasu State Park, AZ

October 24-25, 2025

Raptor® Rally

Meet fellow Raptor owners. Join us with your Bronco Raptor, F-150 Raptor, or Ranger Raptor for this exclusive event to ride on one of 5 incredible trails, learn how to jump your Raptor with proper techniques, and gain new driving skills through our workshops.

$500*

*Taxes and fees not included

Learn More

Included Experiences for New Owners

Moab, UT +4 more

Bronco Off-Roadeo

From dense forests to high desert, a choice of 5 destinations across the U.S. offer the varied terrain Bronco owners crave. Seasoned off-road instructors help you reach a new level.

Included for 2024 and newer models*

*Offered for a limited time for each model year

Learn More

Tooele Valley, UT

F-150 Raptor Assault

Build your skills and take flight with seasoned instructors on rock, clay, and sand in northern Utah. Learn the capabilities in a provided F-150 Raptor while testing your limits in controlled off-road environments.

Included for 1 year from delivery of eligible vehicles

Learn More

Tooele Valley, UT

Ranger Raptor Assault

Build your skills and take flight with seasoned instructors on rock, clay, and sand in northern Utah. Learn the capabilities in a provided Ranger Raptor while testing your limits in controlled off-road environments.

Included for 1 year from delivery of eligible vehicles

Learn More

Charlotte Motor Speedway, Concord, NC

Mustang Unleashed

Choose one of three distinct experiences focused on Mustang Performance, Technology, Safety, and Heritage at the Charlotte Motor Speedway. Drag Strip feeds the need for speed, Heritage puts you behind the wheel of iconic vehicles, and Road Course builds track capabilities.

Included for 1 year from delivery of eligible vehicles

Learn More

Charlotte Motor Speedway, Concord, NC

Dark Horse™ Track Attack

Get behind the wheel and up the revs on the Charlotte Roval with professional instructors. You’ll learn performance driving skills, like maximum braking and tight cornering, to squeeze the most out of the provided Dark Horse vehicle.

Included for 1 year from delivery of eligible vehicles

Learn More

Asheville, NC +1 more

ST SUV Experience

Build your skills with driving exercises that showcase the technology and performance of a provided Explorer ST. Bring a guest and choose your immersion: The Blue Ridge Mountains of North Carolina or The Rocky Mountains of Utah.

Included for 1 year from delivery of eligible vehicles

Learn More

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Experience Marketplace

Experience for Anyone

Bronco Off-Roadeo Half Day Adventure

Don’t own a Bronco SUV, and want to see what one can do? Take a half-day at one of our five locations and put a Bronco through its paces in rugged hills and woods or crawling rocks in the desert and mountains.

Las Vegas, NV +4 more

Multiple dates per month

Vehicle provided

$795*

*Taxes and fees not included

Learn More

Owner Experience

Bring Your Own Bronco

Bring Your Own Bronco is a 4-hour experience driving your own vehicle on the trails at select Bronco Off-Roadeo locations. Owners can select from two program experiences that will expand their skills and confidence when off-roading.

Moab, UT +2 more

Multiple dates per month

Bring your own Bronco

$495*

*Taxes and fees not included

Learn More

Owner Experience

Bronco Off-Road Adventures

Take your Bronco SUV on an epic multi-day adventure. Expert overlanding guides will show you amazing trails and serve you dinner under the stars in iconic remote locations including Death Valley and the Rubicon Trail.

Rubicon Trail, CA +5 more

2025 Adventures run August to December

Bring your own Bronco

Ticket prices may vary

Learn More

Owner Experience

Raptor® Rally

Meet fellow Raptor owners. Join us with your Bronco Raptor, F-150 Raptor, or Ranger Raptor for this exclusive event to ride on one of 5 incredible trails, learn how to jump your Raptor with proper techniques, and gain new driving skills through our workshops.

Lake Havasu State Park, AZ

2025 Rally is October 24-25

Bring your own Raptor

$500*

*Taxes and fees not included

Learn More

Included Experiences for New Owners

New Owner Experience

Bronco Off-Roadeo

From dense forests to high desert, a choice of 5 destinations across the U.S. offer the varied terrain Bronco owners crave. Seasoned off-road instructors help you reach a new level.

Moab, UT +4 more

2025 Off-Roadeos run August to December

Vehicle provided

Included for 2024 and newer models*

*Offered for a limited time for each model year

Learn More

Discover More

Experience Marketplace

Owner Experience

Raptor® Rally

Meet fellow Raptor owners. Join us with your Bronco Raptor, F-150 Raptor, or Ranger Raptor for this exclusive event to ride on one of 5 incredible trails, learn how to jump your Raptor with proper techniques, and gain new driving skills through our workshops.

Lake Havasu State Park, AZ

2025 Rally is October 24-25

Bring your own Raptor

$500*

*Taxes and fees not included

Learn More

Included Experiences for New Owners

New Owner Experience

F-150 Raptor Assault

Build your skills and take flight with seasoned instructors on rock, clay, and sand in northern Utah. Learn the capabilities in a provided F-150 Raptor while testing your limits in controlled off-road environments.

Tooele Valley, UT

Multiple dates per month

Vehicle provided

Included for 1 year from delivery of eligible vehicles

Learn More

Discover More

Experience Marketplace

Owner Experience

Raptor® Rally

Meet fellow Raptor owners. Join us with your Bronco Raptor, F-150 Raptor, or Ranger Raptor for this exclusive event to ride on one of 5 incredible trails, learn how to jump your Raptor with proper techniques, and gain new driving skills through our workshops.

Lake Havasu State Park, AZ

2025 Rally is October 24-25

Bring your own Raptor

$500*

*Taxes and fees not included

Learn More

Included Experiences for New Owners

New Owner Experience

Ranger Raptor Assault

Build your skills and take flight with seasoned instructors on rock, clay, and sand in northern Utah. Learn the capabilities in a provided Ranger Raptor while testing your limits in controlled off-road environments.

Tooele Valley, UT

Multiple dates per month

Vehicle provided

Included for 1 year from delivery of eligible vehicles

Learn More

Discover More

Included Experiences for New Owners

New Owner Experience

Mustang Unleashed

Choose one of three distinct experiences focused on Mustang Performance, Technology, Safety, and Heritage at the Charlotte Motor Speedway. Drag Strip feeds the need for speed, Heritage puts you behind the wheel of iconic vehicles, and Road Course builds track capabilities.

Charlotte Motor Speedway, Concord, NC

Multiple dates per month

Vehicle provided

Included for 1 year from delivery of eligible vehicles

Learn More

New Owner Experience

Dark Horse™ Track Attack

Get behind the wheel and up the revs on the Charlotte Roval with professional instructors. You’ll learn performance driving skills, like maximum braking and tight cornering, to squeeze the most out of the provided Dark Horse vehicle.

Charlotte Motor Speedway, Concord, NC

Multiple dates per month

Vehicle provided

Included for 1 year from delivery of eligible vehicles

Learn More

Discover More

Included Experiences for New Owners

New Owner Experience

ST SUV Experience

Build your skills with driving exercises that showcase the technology and performance of a provided Explorer ST. Bring a guest and choose your immersion: The Blue Ridge Mountains of North Carolina or The Rocky Mountains of Utah.

Asheville, NC +1 more

Multiple dates per month

Vehicle provided

Included for 1 year from delivery of eligible vehicles

Learn More

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SUVs & Cars

Ford For America – Offers Now Available

Trucks & Vans

Ford For America – Offers Now Available

Electric & Hybrid

Ford For America – Offers Now Available

Performance Vehicles

Motorsports, Parts & Clubs

Commercial Vehicles

Powerful Savings on a Powerful Lineup

Future Vehicles

Moving ahead to move you.

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