Generation 1: The Original Ford “All-Purpose Vehicle”

Information on this page was sourced from “Ford Bronco: A History of Ford’s Legendary 4x4” by Todd Zuercher.



Designed to Go Wherever

Bronco challenged the competition right out of the gate. The first generation offered advanced capability, stability and maneuverability, while its rugged good looks singled it out from the herd.

Born to Win

Shortly after leaving the starting line, Bronco started grabbing the gold in off-road competitions. From its first appearance until today, Bronco has garnered more than its share of off-road racing wins and saddled up driving luminaries like Bill Stroppe, Parnelli Jones, Rod Hall, James Garner and many others.

1970 Ford Bronco number 56 racing truck driven by Larry Minor and Rodney Hall

The Inside Story: Packages

Bronco needs packages worthy of it go-anywhere design and capability. Below we highlight some of the packages that were crafted with the outdoor enthusiast in mind-without skimping on style and comfort.
1969 Bronco Roadster with rear seat bench and safety belts

Seating Choices

The first Bronco offered a variety of seating configurations: bench seat only, single bucket seat, two bucket seats only and bucket seats with a rear bench. Vehicles equipped with the bench or bucket seats without a rear seat featured a bulkhead behind the seat(s) to create a cargo compartment in the back.
A family riding in a 1966 Ford Bronco Sport Wagon in Royal Maroon with Wimbledon White roof pulling a pop up camper trailer on a two trail in the mountains