Why am I seeing frequent “Watch the road” warnings while using Ford BlueCruise?

Vehicles equipped with Ford BlueCruise* use a driver-facing camera and infrared lighting to track your driving awareness. The camera is located between the steering column and the instrument panel.

BlueCruise will provide multiple reminders to watch the road, including visual prompts on the speedometer cluster and an audible chime. Eventually, if you fail to respond, the vehicle will begin to slow down to approximately 5 mph.

If you experience frequent "Watch the road" warnings while using BlueCruise, possible reasons and recommended actions you can take are listed below.

Possible Reasons for the Warning

  • Your facial features are covered by a mask, hat, or other items.
  • The lighting conditions are changing.
  • You are outside the camera's field of view.
  • You are making extensive movements.
  • You are positioned or tilted to one side.
  • Your glasses or sunglasses are too dark or reflective.
  • You have a pre-existing eye condition, such as eye misalignment.

Recommended Actions

  • Ensure the driver-facing camera has a clear view of your face.
  • Remove facial coverings.
  • Raise the seating position.
  • Lower the steering column.
  • Avoid leaning the seat back.
  • Use sunglasses that are not dark, reflective, or infrared-blocking.
  • Ensure your hands, arms, or other objects do not block the driver-facing camera.

Additional Information

What is Ford BlueCruise?


*Available feature on BlueCruise-equipped vehicles. BlueCruise requires a Connected Services plan and modem activation. BlueCruise driver-assist features can be activated in hands-free Blue Zones and do not replace safe driving and driver’s need to control the vehicle. See ford.com/bluecruise for more details on available plans and hands-free models.