Man driving a 2023 Ford F-150® pickup viewing the 12-inch display screen

Every Detail Matters

It’s not just one thing that makes a great truck, it’s a combination of features that make your truck great. From powerful engines to smart technology, there’s an F-150® pickup to fit all aspects of your life.
2023 Ford F-150® pickup being driven on an open roadway

Get the Truck You’ve Always Wanted

Your truck should fit your lifestyle. Create the F-150® pickup to fit your needs for work, play — or both.

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2023 Ford F-150® pickup pulling a camper trailer over a mountain bridge

Keeps On Towing. Day In, Day Out and Day Off.

Ford F-150® trucks never rest. With outstanding tow ratings to cover your towing needs, the F-150® pickup delivers reliable strength and capability to pull through the toughest jobs with ease.

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A tractor loading construction materials into the rear tailgate area of a 2023 Ford F-150® at a work site

This Truck Really Hauls

When it’s your job to carry the weight of eight hours and load after load; having a best-in-class available payload* rating of 3,315 lbs. helps take some of the weight off.
*When properly equipped. Max payload on F-150® Regular Cab 8’ box 4x2 with available 5.0L V8 engine and Max Trailer Tow and Heavy-Duty Payload Pkgs. Class is Full-Size Pickups under 8,500 lbs. GVWR. Max payload varies and is based on accessories and vehicle configuration. See label on doorjamb for carrying capacity of a specific vehicle.

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2023 Ford F-150® Platinum being driven on an expressway

Less Stops Mean More Time For Fun

The less time you spend at a pump the leaves more time for adventures with the family. Plus, it’s easier on the wallet. And who doesn’t appreciate that?

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2023 Ford Raptor R™ being driven on a sand dune

Monstrous Power That Begs To Be Unleashed

No trail, no problem. Untamed terrain for miles, oh yeah! The 2023 F-150® Raptor and Raptor R fuel the spirit by cranking out loads of adrenaline with grin-inducing horsepower and matchless off-road capability.
Preproduction Raptor R model with optional equipment shown. Professional driver on a closed course. Always consult the Raptor® supplement to the Owner’s Manual before off-road driving, know your terrain and trail difficulty, and use appropriate safety gear.

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Man using the retractable tailgate step to load items into the bed of a 2023 Ford F-150® pickup

Freedom Of Choice

When it comes to performance, durability and capability, the 2023 Ford F-150® pickup checks all the boxes. Whichever model you choose, there’s a treasure trove of standard and available features, so your ideal pickup can be equipped to be what you want it to be.
2023 Ford F-150® Raptor R™ being driven over sand dunes in the desert

Ford F-150® Raptor® Trucks Run in Packs

F-150® Raptor® trucks feed off of your adrenaline. For the serious off-roader who leaves no path unexplored, Raptor® and Raptor R trucks deliver excitement and confidence in one aggressive-looking pickup.
Preproduction model with optional equipment shown. Always consult the Raptor® supplement to the Owner’s Manual before off-road driving, know your terrain and trail difficulty, and use appropriate safety gear.

Electrify Your Life

This isn’t your typical all-electric vehicle. It’s so much more. The ruggedly capable 2023 F-150® Lightning® pickup produces nearly instant 775 lb.-ft. of torque* at the drop of the accelerator pedal.
*Based on manufacturer testing using computer engineering simulations. Calculated via peak performance of the electric motor(s) at peak battery power. Your results may vary.

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A man using a Ford Charge Station Pro to plug in a 2023 Ford F-150® Lightning®