Ford BlueCruise is a Hands-Free127 driver assistance feature designed to help make driving easier, more enjoyable, and less stressful.
Take the stress out of driving, not the fun.
Top-Rated Technology
How Does BlueCruise Work?
Step 1
Welcome to
The Blue Zone
When you enter a prequalified section of a divided highway — a Blue Zone — you’ll see a prompt on the instrument cluster letting you know BlueCruise is available and ready to assist.
...lessStep 2
Let BlueCruise
Assist
Simply tap the Adaptive Cruise Control button on your steering wheel and let BlueCruise assist while keeping your eyes on the road. The system helps handle steering, keeps you centered in your lane, and adjusts your speed as needed — all without you ever touching the wheel. Designed with driver collaboration in mind, you can always take over and steer manually within the lane without BlueCruise disengaging.
...lessStep 3
Feel the Magic
of Letting Go
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Driver Facing Camera
360° Perception
Connected BlueCruise Maps
Real Drivers, Real Delight.
“Coming from a previous Tesla owner, in the Autopilot…you’re constantly nudging that wheel. And that's where I was blown away by the BlueCruise, because it's literally hands-free.”
Victoria *
Mother of five, current Mustang Mach-E® owner
...less“I can take a few moments and not be fully tunnel-visioned on the road. That really is a life improvement.”
Jace *
Current F-150® Lightning® owner
...lessHands-Free.
Less Stress.
A More Relaxed
Rush Hour.
Commuting
Made Easy.
Ford BlueCruise Remains the Consumer Reports Top-Rated Active Driving Assistance System.*
Get Your Hands on Hands-Free
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Mustang Mach-E® SUV
Available on: All trims of 2024 and 2023 Mustang Mach-E® SUVs ...less -
F-150®Available on: 2025 and 2024 Ford F-150® XLT, TREMOR®, LARIAT®, King Ranch®, and Platinum® ...less
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F-150 Lightning®
Available on: 2022-2024 Ford F-150® LARIAT® and Platinum® and 2024 Flash™. ...less -
Expedition®
Available on 2024 Ford Expedition Platinum® and Platinum MAX and on all 2025 Expedition models. ...less -
BlueCruise Access That Fits Your Needs.
Don’t Take Our Word for It — Experience the Magic for Yourself.
Vehicle Order or Purchase Pricing
Customers have the option to add a BlueCruise subscription at time of online vehicle order, or at in-dealership final purchase. Ask your local dealer for details.
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For more info on One-Time Purchase, see here.
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*25MY Explorer vehicles ordered before 9/30/24 will show an MSRP price of $700 and are eligible for $205 of bonus cash at participating dealers.
**Based on current MSRP pricing. Take retail delivery from an authorized Ford dealer's stock by 1/2/2025. See your authorized Ford dealer for details
...less2025 Model Year*
$495 / 1-year**
Available at order and purchase.
$2,495 / One-Time Purchase**
Minimum 7-Years of Service
Available at purchase and on select vehicles at order.
Best Value: Save 28% vs renewing annually over 7 years at $495.
...less2024 Model Year
$700 / 1-year**
Only available at purchase.
Save up to $205 with bonus cash in-dealership.**
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$2,100 / 3-years**
Available at order or purchase.
Save up to $615 with bonus cash in-dealership.**
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$2,495 / One-Time Purchase**
Minimum 7-Years of Service
Only available at purchase.
Best Value: Save 28% vs renewing annually over 7 years at $495.
...lessPost Trial
Subscriptions & Renewal Pricing
2024 and 2025 model year BlueCruise-equipped vehicles come with a 90-day complimentary trial period, starting with your vehicles warranty start date. After that trial, you can choose to purchase BlueCruise monthly or annually based on your needs.**
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**Pricing subject to change. Reflects current Manufacturer Suggested Retail Price (MSRP)
...lessFAQs
How much does BlueCruise cost?
At vehicle purchase, customers have the option to buy a 1-year plan for $495 or a One-Time Purchase for $2,495. At the end of the initial complimentary trial or included plan duration, customers can choose to purchase a monthly subscription for $49.99 or an annual subscription for $495.
For 2024 model year vehicles configured with a 3-year option, and 2025 model year Explorers ordered before September 30th, 2024, incentives are available to reflect the latest pricing - discuss with your local dealer.
Pricing is subject to change.
What is a one-time purchase of BlueCruise and how does it work?
The BlueCruise One-Time Purchase option enables customers to make a single upfront payment for a minimum of 7 years of BlueCruise service, with no additional payments required to maintain access. If BlueCruise is technically available beyond 7 years, no additional cost will be required.
Please note that BlueCruise is tied to your vehicle's VIN and cannot be transferred to another VIN. If you sell your Ford, the new owner will benefit from the BlueCruise service as well.
Can any vehicle have access to the one-time purchase option of BlueCruise?
How do I use BlueCruise?
Watch the 'how to' video here
One-time setup:
• Download the FordPass® App and add your VIN
• Activate your FordPass Connect modem on your vehicle’s center screen display
• In the vehicle’s center screen display, turn on Lane Centering with Hands-Free, Select settings icon > Driver Assistance > Adaptive Cruise Control > Lane Centering with Hands-Free
Once you’re on the road:
• Select the Adaptive Cruise Control button on your steering wheel
• Make sure your Lane-Keeping System is activated. If it isn’t, press the button on your steering wheel.
• Your instrument panel will turn blue and the hands-free Icon will appear when you enter a hands-free Blue Zone
• Drive hands-free with your eyes on the road
To confirm you’ve got the newest features active, check your in-vehicle settings:
In the vehicle's center-screen display, turn on Lane Centering with Hands-free, select Settings icon > Driver Assistance > Adaptive Cruise Control > Lane Centering with Hands-Free*
*Don’t drive while distracted or while using handheld devices. Use voice-operated systems when possible. Some features may be locked out while the vehicle is in gear. Not all features are compatible with all phones.
How do I know if my vehicle has BlueCruise?
What’s the difference between BlueCruise versions 1.0, 1.2, 1.3, and 1.4?
BlueCruise 1.0 – Builds on available Adaptive Cruise Control and Lane Centering to add hands-free driving capabilities on prequalified sections of divided highways called hands-free Blue Zones.
BlueCruise 1.2 – Adds new features including In-Lane Repositioning (which can give you more space by subtly shifting away from vehicles in adjacent lanes) and Lane Change Assist (tapping your turn signal to initiate a hands-free lane change).
BlueCruise 1.3 – Helps you stay engaged longer in hands-free mode by improving performance, with greater ability to navigate narrow lanes and curves.
BlueCruise 1.4 – Delivers great in-lane stability, while automatically and smoothly adjusting the vehicle’s speed in even more curves, allowing for more hands-free time and a more continuous drive.