A woman talking on her cell phone and walking away from a 2023 Ford Escape ST-Line Elite

Ford Insure*

Your Safe Driving Saves You Money.

Ford Escape ST-Line Elite with optional equipment shown. Extra cost color option.


Insurance that lets you earn discounts for safe driving. Ford Insure puts you in control, offering a maximum discount of 40% from your policy. Ford Insure uses the FordPass App™** with FordPass Connect™ in your 2020 or newer model-year Ford†† to gauge your driving habits and calculate a discount based on how you drive. 


Insurance That Fits You

  • Icon of Flag with dollar symbol

    Easily earn savings.


    By insuring your vehicle with Ford Insure, you have the ability to earn a maximum discount of 40% off your insurance. While that discount is being calculated, you automatically get a 10% discount just for signing up. * Plus, you can potentially enjoy even more savings by bundling other vehicles and your home into your Ford Insure portfolio.
  • Icon of Calendar

    Earn your discount in 4-6-months.


    Ford Insure makes it easy to save. If you’re not satisfied with the result, you have the option to do it over by calling 1-833-FORD-183.

  • An icon of a wrench and a screwdriver

    Keep your Ford a Ford.


    Ford Insure upholds the Ford Motor Company standard of quality. You can select a Ford Certified Collision Network center, original equipment Ford Parts and Motorcraft® Parts, and return your vehicle to pre-incident condition.
  • An icon of two speech bubbles

    Get personalized feedback.


    You can use the Nationwide® SmartRide® portal to get real-time, personalized feedback on where you’re at with your discount. It provides you with updates on what discount you’re likely to earn and also gives you tips on how to improve your driving performance, so you can save even more.

Steps to More Savings:

1. Get a quote. Getting a quote online is quick and easy. Start your quote here.


2. Purchase your policy and immediately receive a 10% discount. Once you have a quote and have purchased your 2020 or newer model-year Ford, add your vehicle to the FordPass App and activate FordPass Connect to get started. You’ll then begin data sharing to calculate your final driving behavior discount.


3. Let FordPass Connect gather your driving data and track your progress in the Nationwide SmartRide portal. The portal will also provide feedback on your performance.


4. Receive your final discount for your next policy. At the end of the four to six month data collection period, you’ll be notified of your final discount, with a maximum of 40%.

What Ford Insure Measures

Your driving trends will determine your discount based on four factors:
  • A woman driving a 2020 Ford Explorer

    Miles Driven

    Statistics show that, on average, the more miles driven, the higher the chances of an accident.
  • A person walking past a 2020 Ford Mustang in Twister Orange stopped at a crosswalk

    Hard Braking and Accelerating

    Safe drivers rarely stop suddenly or abruptly slow down in excess of 7.7 mph per second.
  • A 2020 Ford Escape being driven towards a city

    Idle time

    Driving in stop-and-go traffic is riskier than in steady-flowing traffic.
  • A 2020 Ford Escape being driven around a curve on a rainy day

    Nighttime Driving

    Driving between midnight and 5 a.m. increases your chances of having an accident.
Man buckling his dog into the rear seat of a Ford vehicle

Pet insurance‡‡ that protects your furry, feathery and scaly friends.

Our pets are just as much a part of the family as our two-legged loved ones — so we take their well-being just as seriously. So, whether your pet walks, slithers or flies, we have a pet health insurance plan for them. Get coverage for everything from checkups and vaccinations to common illnesses and emergencies.

Get a Quote

A woman working at a call center


Call a Ford Insure representative at 1-833-FORD-183(Hours 9 a.m.-7 p.m. EST M-F) or visit the FordPass App.


Ford Insure is now available in the highlighted states shown on the map below for eligible 2020 or newer model-year Ford vehicles.††


††Available on 2020/2021 model-year Ford vehicles which are compatible with the embedded modem. Requires FordPass App and FordPass Connect service. Not available on 2020 F-150 and Fusion Plug-in Hybrid, 2020/2021 GT and F-650/F-750.

United States map with color-coded legend showing availability of Ford Insure: Gray = Unavailable (AK, OK, LA, MA); Blue/Gray Stripes = Call for Quote and Program Details (NY, FL); Blue = Available (all other states)


A man looking at a phone

Policy and Claims

Ford Insure, underwritten by Nationwide, works hard to help you get things back to the way they should be. You can submit an insurance claim with Nationwide through the following link or by calling 1-800-421-3535.

Submit a Claim


*Ford Insure is a product presented by American Road Services Company LLC (AMRO NPN 95889), dba American Road Insurance Agency in California (license #0C02678), a Ford affiliate and licensed insurance agency. American Road Services Company LLC’s principal place of business is in Dearborn, Michigan with its domicile in Delaware. Ford Insure is underwritten by Nationwide Insurance Company Of America (NICOA) in California, Nationwide General Company in New York, and in all other states Nationwide Mutual Insurance Company and affiliates, Home Office: Columbus, OH. See FordInsure.com for a full list of affiliates. Ford Motor Company and Ford Credit are not insurance companies or agents. Subject to underwriting guidelines, review and approval. Ford Insure is not available in AK, HI, LA, MA or OK. NY and FL residents please call 1-833-FORD-183 to speak to an agent about available products. Details and availability vary; program criteria differ in California. Discounts do not apply to all coverage elements; actual savings vary by state, coverage selections, rating factors and policy changes. The enrollment discount applies during data collection; the final discount is calculated according to driving behavior and could be zero. The final discount applies at the next policy renewal and is subject to change based on actuarial support at subsequent renewals or with changes in drivers or vehicles on the policy.


**FordPass, compatible with select smartphone platforms, is available via a download. Message and data rates may apply.


†FordPass Connect (optional on select vehicles), the FordPass app, and complimentary connected service are required for remote features (see FordPass terms for details). Connected service and features depend on compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features. Connected service excludes Wi-Fi hotspot. At purchase, the FordPass Connect modem is connected and sending vehicle data (e.g., diagnostics) to Ford. To disable, or for more information, see in-vehicle connectivity settings. Learn more at FordConnected.com.


††Available on 2020 and newer model-year Ford vehicles which are compatible with the embedded modem. Requires FordPass App and FordPass Connect service. Not available on 2020 F-150 and Fusion Plug-in Hybrid, 2020/2021 GT and F-650/F-750.


‡Original equipment parts endorsement is optional. Terms, conditions and limitations apply.


Nationwide, the Nationwide N and Eagle, Nationwide is on your side, and SmartRide are service marks of Nationwide Mutual Insurance Company.


‡‡Products underwritten by Nationwide Mutual Insurance Company and Affiliated Companies, including (without limitation) Harleysville Group, Inc., Nationwide Lloyds and Nationwide Property & Casualty Companies (in Texas). Home Office: Columbus, OH 43215. Nationwide pet insurance underwritten by Veterinary Pet Insurance Company (CA), Columbus, OH; National Casualty Company (all other states), Columbus, OH. Agency of Record: DVM Insurance Agency. All are subsidiaries of Nationwide Mutual Insurance Company. Insurance terms, definitions and explanations are intended for informational purposes only and do not in any way replace or modify the definitions and information contained in individual insurance contracts, policies or declaration pages, which are controlling. Allied Insurance underwritten by AMCO Insurance Company, Allied Property and Casualty Company, Depositors Insurance Company and Nationwide Insurance Company of America. Home Office: Des Moines, IA 50391-1100. Subject to underwriting guidelines, review and approval. Products and discounts are not offered by all companies. Not all products and discounts are available to all persons in all states.