Customer Viewpoint Ratings and Reviews

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Ratings and reviews are provided by customers who have either purchased a vehicle or visited a dealership for service.

How are ratings and reviews collected?

Customers are invited to participate in a survey administered by MaritzCX, an independent, third-party supplier.

Can dealerships edit or remove reviews?

No. Ford personnel and/or dealership personnel cannot modify or remove reviews.

Are reviews modified or monitored before being published?

MaritzCX moderates public reviews to ensure they contain content that meet Review guidelines, such as:

‣No Profanity or inappropriate defamatory remarks

‣Fraud

‣No Personal Identifying information (e.g., customer phone number or email)

‣No Competitor references (e.g., another brand or dealership)

‣Dangerous behavior (e.g. threatening to harm employees or others)

‣Lack of adequate text (e.g., symbols, emoji’s and random letters)

Reviews on the product and not the customer’s Sales or Service experience

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Anderson Ford South (7.42 mi.)

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Anderson Ford of Lincoln (17.18 mi.)

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Model Year

2025

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$36,000

$103,000

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2.3L EcoBoost® I-4 Engine

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Front License Plate Bracket
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HOSS 3.0 with FOX™ Internal Bypass Dampers

Front License Plate Bracket
Hard Top Sound Deadening Headliner
Marine Grade Vinyl Seats with Dark Space Gray
Leather-Trimmed/Vinyl Seats
Hard Top, Carbonized Gray Molded-in-Color (MIC)
Hard Top, Painted
Painted Hard Top, Shadow Black-Painted
Storage Bags – Top Door
Side Step
Floor Liners, Front and Rear (with Carpet Floor Mats)
Raptor-Style Running Board
Front Bumper – Ford Performance Heavy-Duty Modular
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2025 Ford Bronco

$63,645Est. Net Price

4x4
Black Onyx Interior
Black Appearance Graphics Package
Black Appearance Package
Ford Co-Pilot360™
Lux Package

In StockAnderson Ford South (7.42 mi.)VIN: 1FMEE9BP1SLA89094

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2025 Ford Bronco

$57,245Est. Net Price

4x4
Black Onyx Interior
Ford Co-Pilot360™
Graphic Delete
Lux Package
Mid Package

In StockAnderson Ford South (7.42 mi.)VIN: 1FMEE8BP7SLA70656

Compare

2025 Ford Bronco

$78,680Est. Net Price

4x4
Black Onyx Interior
Ford Co-Pilot360™
Lux Package
Mid Package
Sasquatch™ Package

In StockAnderson Ford South (7.42 mi.)VIN: 1FMDE0AP5SLA20210

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2025 Ford Bronco

$64,040Est. Net Price

4x4
Black Onyx Interior
Black Appearance Graphics Package
Black Appearance Package
Ford Co-Pilot360™
Lux Package

In StockAnderson Ford South (7.42 mi.)VIN: 1FMEE9BP8SLA89240

Compare

2025 Ford Bronco

$44,305Est. Net Price

4x4
Black Onyx Interior
Ford Co-Pilot360™
Graphic Delete
Mid Package

In StockAnderson Ford South (7.42 mi.)VIN: 1FMDE7BH3SLA94211

Compare

2025 Ford Bronco

$56,655Est. Net Price

4x4
Black Onyx Interior
Ford Co-Pilot360™
Heritage Bodyside Graphics
Mid Package
Sasquatch™ Package

In StockAnderson Ford of Lincoln (17.18 mi.)VIN: 1FMEE4DP5SLB17687

Compare

2025 Ford Bronco

$46,100Est. Net Price

4x4
Black Onyx Interior
Ford Co-Pilot360™
Graphic Delete
Mid Package

In StockAnderson Ford of Lincoln (17.18 mi.)VIN: 1FMDE7BH0SLA95526

Compare

2025 Ford Bronco

$46,495Est. Net Price

4x4
Black Onyx Interior
Ford Co-Pilot360™
Graphic Delete
Mid Package

In StockAnderson Ford of Lincoln (17.18 mi.)VIN: 1FMDE7BH2SLA93941

Compare

2025 Ford Bronco

$63,645Est. Net Price

4x4
Black Onyx Interior
Black Appearance Graphics Package
Black Appearance Package
Ford Co-Pilot360™
Lux Package

In StockAnderson Ford of Lincoln (17.18 mi.)VIN: 1FMEE9BPXSLA75940

Compare

2025 Ford Bronco

$77,930Est. Net Price

4x4
Black Onyx Interior
Ford Co-Pilot360™
Lux Package
Mid Package
Sasquatch™ Package

In StockAnderson Ford of Lincoln (17.18 mi.)VIN: 1FMDE0AP2SLA20410

Compare

2025 Ford Bronco

$57,155Est. Net Price

4x4
Black Onyx Interior
Ford Co-Pilot360™
Heritage Bodyside Graphics
Mid Package
Sasquatch™ Package

In StockAnderson Ford of Lincoln (17.18 mi.)VIN: 1FMEE4DP8SLB17456

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Note.

Information is provided on an "as is" basis and could include technical, typographical or other errors. Ford makes no warranties, representations, or guarantees of any kind, express or implied, including but not limited to, accuracy, currency, or completeness, the operation of the Site, the information, materials, content, availability, and products. Ford reserves the right to change product specifications, pricing and equipment at any time without incurring obligations. Your Ford dealer is the best source of the most up-to-date information on Ford vehicles.

Disclosures through S18 apply to Search Dealer Inventory, Request A Quote, Get An Internet Price, Get A Quote, Let Us Find It For You, Build & Price and Incentives & Offers.

E1.

The price the dealer is willing to sell the vehicle for in a purchase transaction. For lease, it is the agreed upon value of the vehicle. Excludes Current Available Incentives and Estimated Taxes and Fees Total.

Price includes all costs to be paid by a consumer except for licensing costs, registration fees, and taxes. California: excludes other governmental fees and taxes, any finance charges, any electronic filing charge, and any emission testing charge. Price and Destination/Delivery Charges are subject to change.

E2.

Excludes Destination and Delivery Charges, taxes, title, license fees, and Dealer Installed Options.

E3.

Vehicle add-ons that are included on the Manufacturer's Window Sticker/Monroney sticker.

E4.

Charges associated with getting the vehicle from the manufacturer to the dealer.

E5.

Base MSRP plus Total of Options, Destination and Delivery Charges. Excludes taxes, title, and license fees. May not be the price at which the vehicle is sold in the trade area.

E6.

Your Ford dealer enters this amount as part of building your Dealer Selling Price. Your dealer will also enter other amounts in the Dealer Selling Price Details to complete the Dealer Selling Price shown above. The amount is not a discount and does not represent a savings or the full difference between the Dealer Selling Price and Total MSRP.

E7.

Total AXZ Plan Pricing: The Dealer Selling Price that is only available to AXZ Plan customers with a valid pin. Excludes Dealer Installed Options, Current Available Incentives, Estimated Taxes and Fees Total, and Estimated License/Title/Registration Fees.

E8.

Documentation Fee: This fee may vary by state. In certain states, the dealer may charge a fee for services related to the sale/lease of the vehicle. See your dealer for additional information.

E9.

Dealer Installed Options: Vehicle add-ons that are not included on the Manufacturer's Window Sticker/Monroney sticker.

E10.

Estimated Trade-in Value: If you entered a specific amount, you are responsible for the accuracy of this amount. If you are using an estimate under the Ford e-Commerce Trade-in Program, this estimated amount is not binding on any motor vehicle dealer and is based on the Trade-In Tool provided on the site. The value is conditional. The actual valuation of any used vehicle is dependent on many factors and the dealer is not obligated to accept the estimated trade-in valuation. For existing lease customers, this amount is not applicable to your experience and will always be $0. Please see Trade-In Terms and Conditions for more details: https://tradein.ford.com/termsandconditionsUS

E11.

Remaining Balance: This is an estimated amount owed for your trade-in vehicle as of the date/time provided by you or your lender in the Trade-In Program. If you are leasing your trade-in vehicle, this is called your “Estimated Lease Obligation to Terminate Amount.” Please see Trade-In Terms and Conditions for more details: https://www.tradein.ford.com/termsandconditions/US/en_us

E12.

Estimated Net Trade-In Amount: This Estimated Net Trade-In Amount is the estimated difference between the Trade-In Value and any Remaining Balance. This value can be positive or negative. Please see Trade-In Terms and Conditions for more details: https://www.tradein.ford.com/termsandconditions/US/en_us

E13.

Blue Oval Charge Network: Upon expiration of the complimentary 2-year trial, for network access, you may purchase a one (1) year term of charging network access for an annual fee plus taxes and fees if applicable. This one-year term may be purchased annually.

E14.

Accessories: The sale price for accessories, including all installation costs. Excludes taxes.

E15.

Protection Plans: Extended protection plans are optional, and not required to purchase or obtain financing. Plan availability, benefits, and coverage may vary by state. Please carefully review each plan’s service contract for the actual terms and conditions, including a list of covered repairs, prior to purchase. See dealer for service contract.

E16.

This is an estimate of the taxes and fees applicable to the transaction of the vehicle. ACTUAL TAXES & FEES MAY VARY based on state and local laws and tax rates in effect at the time of transaction. See your dealer for further details.

E17.

Estimated Taxes

E18.

Acquistion Fee: A charge paid by the lessee to Ford Credit to help cover the cost of acquiring and servicing the account. The amount shown for Acquisition Fee is based on information provided by your dealer. ACTUAL FEES MAY VARY. See your dealer for further details.

E19.

Estimated License/Title/Registration Fees: This is an estimate of the charge to register, title and license the vehicle. This information is provided by your dealer. ACTUAL FEES MAY VARY. See your dealer for further details.

E20.

Estimated Other Taxes and Fees: This is the sum of estimated other charges, excluding those within Estimated Taxes, Estimated License/Title/Registration Fees, and Documentation Fee due at the time of vehicle purchase. This information is provided by your dealer. ACTUAL TAXES AND FEES MAY VARY. See your dealer for further details.

E21.

Estimated Gros Capitalized Cost: An estimate of the agreed upon value of the vehicle plus any items that you will pay over the lease term (such as service contracts, insurance, and any outstanding prior credit or lease balance).

E22.

Estimated Gros Capitalized Cost: An estimate of the agreed upon value of the vehicle plus any items that you will pay over the lease term (such as service contracts, insurance, and any outstanding prior credit or lease balance).

E23.

Reservation Deposit: A reservation lets you be among the first to order a new vehicle with a refundable Reservation Deposit. It is not an actual order, does not guarantee a set price and does not guarantee delivery. Reservation Deposit refund policies vary by Dealer. Please ask your Dealer for their refund policy before converting your Order.

E24.

Order Deposit: This is the deposit your Dealer will receive to process your online order. Order Deposit refund policies vary by Dealer. Please ask your Dealer for their refund policy before you place your order.

E25.

The cash amount paid towards the total down payment for the transaction. For lease, this is the cash you pay to reduce the Estimated Gross Capitalized Cost.

E26.

Current Available Incentives: Incentives are available at the time of posting, determined by zip code entered by the consumer, and subject to change and expiration. May not be available with some other offers. Restrictions may apply. See your dealer for further details.

E27.

Estimated Adjusted Capitalized Cost: the amount used to determine the estimated monthly lease payment. It represents the difference between Estimated Gross Capitalized Cost and Estimated Capitalized Cost Reduction.

E28.

Estimated Total Amount Due at Signing or Delivery: The amount to be paid by the lessee prior to or at the signing of the lease or by the delivery of the vehicle. It includes the first month’s payment and your Estimated Capitalized Cost Reduction.

E29.

Estimated Total Due at Vehicle Licensing Agency: This is an estimate of the taxes and fees applicable to the sale of the vehicle. ACTUAL TAXES & FEES MAY VARY based on state and local laws and tax rates in effect at the time of purchase. See your dealer for further details.

E30.

Estimated Base Payment: Your estimated monthly payment before taxes.

E31.

Estimated Monthly Tax: This is an estimate of the monthly sales or use tax applicable to the payment of the vehicle based on information provided by your dealer and zip code entered by you, or taxable price of the vehicle. ACTUAL TAXES MAY VARY based on state, local laws, and tax rates in effect at the time of purchase. See your dealer for further details.

E32.

Estimated Monthly Payment:

For Financing: Payment calculations are based on Estimated Amount Financed, APR, and term selected prior to the submission of your credit application, and may change after submission of your credit application. NOT ALL BUYERS WILL QUALIFY FOR THE LOWEST APR.

For Leasing: Payment calculations are based on Adjusted Capitalized Cost, Residual Value, rent charge, Term, and Annual Mileage selected prior to the submission of your credit application and may change after submission of your credit application. NOT ALL LESSEES WILL QUALIFY.

E33.

Estimated Monthly Payment:

For Financing: Payment calculations are based on Estimated Amount Financed, APR, and term selected prior to the submission of your credit application, and may change after submission of your credit application. NOT ALL BUYERS WILL QUALIFY FOR THE LOWEST APR.

For Leasing: Payment calculations are based on Adjusted Capitalized Cost, Residual Value, rent charge, Term, and Annual Mileage selected prior to the submission of your credit application and may change after submission of your credit application. NOT ALL LESSEES WILL QUALIFY.

E34.

Estimated Monthly Payment:

For Financing: Payment calculations are based on Estimated Amount Financed, APR, and term selected prior to the submission of your credit application, and may change after submission of your credit application. NOT ALL BUYERS WILL QUALIFY FOR THE LOWEST APR.

For Leasing: Payment calculations are based on Adjusted Capitalized Cost, Residual Value, rent charge, Term, and Annual Mileage selected prior to the submission of your credit application and may change after submission of your credit application. NOT ALL LESSEES WILL QUALIFY.

E35.

For Leasing: The miles per year that you expect to drive should match the mileage allowance you select. The mileage allowance you select will impact the Estimated Monthly Payment and the terms of repayment. Lessee is responsible for Excess Wear and Use and for Mileage over the “miles per term allowance” as stated below:

$0.15 per mile for vehicles with Base MSRPs up to $30,000

$0.20 per mile for vehicles with Base MSRPs from $30,001 to $49,999

$0.25 per mile for vehicles with Base MSRPs over $50,000

E36.

The number of scheduled months in your contract.

E37.

Residual Value: The value of the vehicle at the end of the lease used in calculating your Estimated Base Payment.

E38.

Estimated Final Balloon Payment: Ford Credit Options is a retail balloon financing plan where you pay lower monthly payment during the course of the transaction (compared to traditional retail financing) and a larger final payment at the end of the term. Then, you can return the vehicle to satisfy the final payment, or keep the vehicle and pay/refinance the final payment. Options to handle final payment: (1) pay the final balloon payment in full and keep your vehicle, (2) refinance the final balloon payment (unless you are in default), or (3) return the vehicle in satisfaction of your final balloon payment and pay any excess wear and use fees, excess mileage fees, disposition fees, and any other amounts due.

E39.

APR: Annual Percentage Rate is the cost of your credit as a yearly rate.

E40.

Estimated Amount financed: The amount of credit you are applying for, which is calculated by (1) the Dealer Selling Price (subtracting the Total Down Payment); and (2) Adding any other amounts that are financed and are not part of the finance charge.

E41.

Your Estimated Pre-Tax Price: Includes the Dealer Selling Price, any Down Payments, Reservation Deposits, Order Deposits, applicable Current Available Incentives, Estimated Net Trade-In Amount, Accessories, and Protection Plans.

E42.

Current Available Incentives and Non Cash Credits: Incentives are available at the time of posting, determined by zip code entered by the consumer, and subject to change and expiration. May not be available with some other offers. Restrictions may apply. See your dealer for further details. Non Cash Credits is your total of Reservation and/or Order Deposit amounts you may have already paid to your dealer at the time of a reservation and/or order. If you do not have a reservation or order deposit, this amount only includes Current Available Incentives.

E43.

Cash Amount Due To Dealer: the estimated total cost of your purchase including your sum of Current Available Incentives, Order Deposit, Reservation Deposit, Estimated Net Trade-In Amount, Accessories, Charging, Protection Plans, and Estimated Taxes and Fee Total.

E44.

Based on full charge. Actual range varies with conditions such as external environment, vehicle use, vehicle maintenance, high-voltage battery age and state of health.

E45.

Ford test data based on typical industry methodology using 1-ft rollout. Your results may vary.

E46.

Calculated via peak performance of the electric motor(s) at peak battery power. Your results may vary.

E47.

Calculated via peak performance of the electric motor(s) at peak battery power. Your results may vary.

E48.

Battery is covered for eight (8) years or 100,000 miles, whichever comes first, retaining a minimum of 70% of its original capacity over that period.

E49.

Estimated Trade-in Value: If you are using an estimate under the Ford e-Commerce Trade-in Program, this estimated amount is not binding on any motor vehicle dealer and is based on the Trade-In Tool provided on the site. The value is conditional. The actual valuation of any used vehicle is dependent on many factors and the dealer is not obligated to accept the estimated trade-in valuation. For existing lease customers, this amount is not applicable to your experience and will always be $0. Please see Trade-In Terms and Conditions for more details: https://www.tradein.ford.com/termsandconditions/US/en_us

E50.

* Save $615 in bonus cash only on BlueCruise 3-year plan. Take retail delivery from an authorized Ford dealer's stock by 12/31/2025. See your authorized Ford dealer for details. Residency restrictions apply.

Offer only available on 2024 model years for the following vehicles and trims:

2024 Mustang Mach-E (All trims)

2024 F-150 (Platinum, King Ranch, Lariat, Tremor, and XLT:302A or 303A)

2024 F-150 Lightning (Platinum, Lariat, and Flash)

2024 Expedition (Platinum)

Available feature on select vehicles. BlueCruise requires an active plan or trial – see http://ford.com/bluecruise for details. Terms apply. BlueCruise is a driver-assist feature and does not replace safe driving or driver’s attention, judgment or need to control the vehicle. Only remove hands in a Hands-Free Blue Zone. Always watch the road and be prepared to resume control. See Owner’s Manual for details and limitations.

E51.

When properly equipped. Max towing varies based on cargo, vehicle configuration, accessories and number of passengers.

E52.

Please consult with your own tax or legal professional to determine your individual eligibility. Tax credit amount is based on vehicle-specific component sourcing and assembly and may be subject to change. You may not claim the credit if (1) your adjusted gross income exceeds certain thresholds or (2) the MSRP of the vehicle, as configured, exceeds $80,000 (including all optional equipment attached to the vehicle at the time of delivery to the dealer, but excluding destination charges, optional items added by the dealer, taxes and fees). Tax credit may be applied at point of sale, subject to dealer availability, or as a potential future tax savings. The amount of your tax savings will depend on your individual tax circumstances. Incentives and additional rebates are not within Ford’s control. This information does not constitute tax or legal advice. For additional information, go to https://fueleconomy.gov/feg/tax2023.shtml.

E53.

Based on internal testing with optional Summer tires designed to optimize driving dynamics and provide superior performance on wet and dry roads. Ford does not recommend using summer tires when temperatures drop below approximately 45 deg F (7 deg C) or in snow/ice conditions. If the vehicle must be driven in these conditions, Ford recommends using mud and snow, All-season or snow tires.

S1.

Manufacturer’s Suggested Retail Price (also referred to as “MSRP”, “Base MSRP”, “Base Price” or the “Starting At” price), excludes destination/delivery charge, taxes, title, license, and registration and/or electronic filing fees, dealer fees, and total of options.

For authenticated AXZ Plan customers, the price displayed may represent Plan pricing. Not all AXZ Plan customers will qualify for the Plan pricing shown and not all offers or incentives are available to AXZ Plan customers.

E54.

Estimated Net Price is the Total Manufacturer's Suggested Retail Price "Total MSRP" minus any available offers and/or incentives. Incentives may vary. Excludes; Dealer Adjustment, dealer add-ons, or dealer fees such as documentary fees, as well as taxes, title, and registration fees. For authenticated AXZ Plan customers, the price displayed may represent Plan pricing. Not all AXZ Plan customers will qualify for the Plan pricing shown and not all offers or incentives are available to AXZ Plan customers.

Contact your local Ford dealer for Dealer Price and Employee Pricing Incentive participation. For Non-Participating Dealers, Dealer Price may be lower or higher than MSRP and Employee Pricing Incentive Amount.

E55.

EPA estimated city/highway mpg is based on base engine/transmission configuration. Actual milage will vary.

E56.

*Must purchase or lease a new 2025 F-150 Lightning, Mustang Mach-E or E-Transit Cargo Van from a participating Ford dealer between 7/8/2025 and 9/30/2025 to be eligible to receive (a) one (1) complimentary home charge station with complimentary home installation (excludes permitting costs and fees, if applicable); or (b) $500 bonus cash. Home charge station model and brand may vary based on availability. Offer not available to fleet or commercial customers. Complimentary home installation must be completed through Qmerit Electrification LLC. Installation exclusions apply. Must take retail delivery from an authorized Ford dealer's stock by 9/30/2025. No trade-in required. 2025 Mustang Mach-E inventory may be limited and may vary by location. See your Ford dealer for details, terms and the most current inventory status.

E57.

Offer available on the purchase or lease of the following eligible new 2024–2025 Ford and Lincoln vehicles ONLY: Mustang®, Escape®, Bronco®, Bronco Sport®, F-150®, F-150® Lightning®, Mustang Mach-E®, Maverick®, Ranger®, Transit® and E-Transit™ (Cargo Vans), Corsair® and Nautilus®; new 2024 Super Duty® (pickup models only), Expedition®, and Navigator® only; and new 2025 Ford Explorer® and Aviator® only. Excludes all Bronco Stroppe models, Raptor® models, Mustang Dark Horse®, Mustang GTD, all Super Duty chassis cab/cutaway models; also excludes 2025 Expedition®, Navigator®, and Transit® (Wagon). U.S. residents only. Prior purchases not eligible. A/X/Z/D Plan ineligible. Place a new retail order or take new retail delivery from an authorized Ford Dealer or Lincoln Retailer’s stock by 7/7/25. The 2025 Mustang Mach-E SUV inventory may be limited and may vary by location. See a participating dealer or retailer for details and current inventory status.

E59.

Incentive amount based on the difference between the Total MSRP and Employee Pricing Promotion Amount as Dealer Price through July 7, 2025, subject to additional terms. Contact your local Ford dealer for Employee Pricing Promotion and Dealer Price. Dealers are not required to participate. For Non-Participating Dealers, Dealer Price may be lower or higher than MSRP and Employee Pricing Promotion Amount.

E60.

Available feature on select vehicles. BlueCruise requires an active plan or trial — see http://ford.com/bluecruise for details. Terms apply. BlueCruise is a driver-assist feature and does not replace safe driving or driver’s attention, judgment, and need to control the vehicle. Only remove hands in a hands-free Blue Zone. Always watch the road and be prepared to resume control. See Owner’s Manual for details and limitations.

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Note: A/Z Plan pricing information is not available on all Ford websites. In addition, some vehicles, trims or options you select may not qualify for A/Z Plans. Also, some dealers may choose not to participate in A/Z Plan pricing. Contact your local dealer to determine their level of participation in the program and final vehicle pricing.

What happens if I close this site before I'm finished?

If you close your window or tab, you must re-access the site through the A/Z Plan Pricing website to ensure that all eligible plan pricing is visible. If you need additional information concerning the A/Z Plans, please refer back to your A/Z Plan Pricing website for complete details.

A/X/Z Plan pricing, including A/X/Z Plan option pricing, is exclusively for eligible Ford Motor Company employees, friends and family members of eligible employees, and Ford Motor Company eligible partners. Restrictions apply. See your Ford or Lincoln Dealer for complete details and qualifications. Ford Motor Company reserves the right to modify the terms of this plan at any time.

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