Inspired by the epic return of the legendary Ford Bronco®, the Bronco Wild Fund mission begins with a deep respect for our public lands. We're committed to helping sustain the environment and connecting people to the outdoors responsibly.  

 

Bronco Wild Fund and its collaborators help with grants, scholarships, contributions, and an extensive dealer network. A portion of the profits from every Bronco SUV sold goes directly to Bronco Wild Fund collaborator initiatives. 

      Joining Us On Our Journey

      Bronco Wild Fund works with some of the most esteemed and experienced groups that contribute to promoting and preserving our public lands. Click below to learn more.
      Custom vehicle shown. Not available for sale.
      Bronco followed by paraglider

       

       

      Bronco Wild Fund Grant Program

      The goal of the Grant Program is to provide access to and maintain our country’s natural resources. To date, the program has awarded more than $1.6M in grants for projects with the assistance of Team Bronco Ambassadors, Bronco Nation, and the Ford Dealer Network.  

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      Ford Bronco Search & Rescue vehicle driving in the wilderness
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      Modified vehicles show. Some equipment may not be available for purchase. Always consult the Owner’s Manual before off-road driving, know your terrain and trail difficulty, and use appropriate safety gear.

      Ford Bronco® "Answer the Call" Grant Opportunity

      Ford Motor Company is collaborating with the National Association for Search and Rescue (NASAR) to help close the resource gap for volunteer rescue teams. Together, this initiative will grant three upfitted Ford Bronco SUVs to Search and Rescue Organizations across the United States.

      The three Ford Bronco SUVs granted through this opportunity are part of a larger commitment by Ford and its Bronco Wild Fund™ to donate five specialized vehicles to Search and Rescue teams.


      Click here to learn more about the grant opportunity and apply.

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      Bronco® Badlands® models being driven on a dirt road

       

      Bronco Wild Fund goes deep into Wyoming

      Bronco Wild Fund joined the Wyoming Office of Tourism and Outside in a five-part, border-to-border adventure challenge – Wildly Wyoming.

       

      Three Bronco ambassador teams set out across Wyoming, awarding outdoor nonprofits with $20,000 grants from Bronco Wild Fund. At the journey’s end, the winning team granted another organization $10,000. 
      Bronco® Badlands® models with optional equipment and available Ford Accessories shown.

      Follow Wildly Wyoming

      Impact Reports

      • 2024 Ford Bronco® on the side of the road behind another Bronco with two people between the two vehicles

        2024 Bronco Wild Fund Impact Report

        Bronco Wild Fund provided $2.2 million in support of outdoor access, preservation, and stewardship in 2024. And thanks to this support, an additional $1.9 million in unlocked and matched funds were also contributed to help keep the great outdoors great, for a total of $4.1 million. Together with nonprofit collaborations, the Ford Dealer Network, Team Bronco® ambassadors, and the Bronco community, over 174 Bronco Wild Fund supported projects, across 43 states and Washington, D.C., brought continued local impact to over 284k people. View the 2024 Impact Report to learn more about how Bronco Wild Fund continues to connect people to the outdoors responsibly.
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      • Bronco driven on dirt road

        2023 Bronco Wild Fund Impact Report

        In 2023 Bronco Wild Fund provided more than $2.3M+ in support of access, preservation, and stewardship projects impacting over 44 states, a 46% increase over prior year. These initiatives impacted over 108,000 people, improved 11,648+ miles of trail, preserved 3,103 acres of land, and helped collect 1,283,711 pounds of trash.  Learn more about the efforts in the 2023 Impact Report.
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      • Bronco® SUV wrapped with the Bronco Wild Fund logo being driven through a desert

        2022 Bronco Wild Fund Impact Report

        Bronco Wild Fund has provided more than $1,850,000 to nonprofits across over 30 states to preserve the great outdoors. Initiatives include planting 254,000 trees in collaboration with the National Forest Foundation, providing over 200 scholarships through Outward Bound USA, collecting 1.3 million pounds of waste at off-road industry events, and awarding more than $1M in grants through our Pilot Program.
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      • Bronco® SUV driven through dirt road at sunrise

        2021 Bronco Wild Fund Impact Report

        Bronco Wild Fund supported 32 projects in 26 states across the country to help keep the great outdoors great. More than $2.3M was granted to nonprofits to maintain the beauty of our national forests, parks, and waterways. Initiatives included a pilot scholarship program for Outward Students, trail cleanups with Sons of Smokey, and reforestation efforts with the National Forest Foundation.
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        In The News

        Catch up on all the latest Bronco Wild Fund sightings and stories. 
        Two Bronco® SUVs being driven on a dirt trail.

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        Optional equipment and available Ford Accessories shown. Always consult your owner’s manual before off-road driving, know the terrain and trail difficulty, and use appropriate safety gear.

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        Bronco® Badlands® model with the Sasquatch® Off-Road Package being driven through a forest

        Ford donates a Bronco SUV designed for wildland firefighting

        Vehicle shown subject to change based on final execution. Always consult your owner’s manual before off-road driving, know the terrain and trail difficulty, and use appropriate safety gear.

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        A group of Bronco® and Bronco Sport SUVs parked on a dirt road.

          Meet the Bronco Family

          Bronco  and Bronco® Sport SUVs proudly introduce the Heritage Edition and Heritage Limited Edition models.