Ford Bronco™ Wild Fund


At Ford, this is our mission to empower our organization, our dealer network and our communities to connect people to the outdoors, responsibly. It’s about access and preservation.
Inspired by the epic return of the legendary Ford Bronco SUV, we want to encourage people to go deeper into the outdoors. And motivate them to actively protect and enhance our public lands.


Bronco Wild Fund dreams big and reaches far. So we’re teaming up with the most esteemed, experienced programs to help make our journey into the outdoors as rich and rewarding as possible. And we’re excited to introduce these organizations dedicated to supporting our mission.


The National Forest Foundation leads conservation efforts and promotes responsible recreation in areas that cover more than 193 million acres of public land.

The foundation’s mission is to sustain the health, diversity and productivity of this acreage – with a current campaign to plant 50 million trees. And the Bronco Wild Fund will pitch in with both financial support and actual get our-hands-dirty tree planting along with other stewardship work.

Hands holding a pine tree sapling
Hikers wearing heavy backpacks traverse a stream while on a mountain trail


Outward Bound challenges students to push their limits to extremes. To work diligently with others. And, ultimately, to reach goals they never thought they could achieve.

From backpacking and climbing to rafting, canoeing, sailing and dogsledding, Outward Bound is the leading provider of outdoor education programs for youth and adults. Now, the Bronco Wild Fund is thrilled to join the Outward Bound team – by providing scholarships for students from across the United States.


Its mission isn’t glamorous. Volunteers work long, grueling hours that often go unnoticed and uncelebrated. But Sons of Smokey does vitally important work to keep the great outdoors… great. To date, these outdoor enthusiasts have taken it upon themselves to remove and dispose of more than a million pounds of trash and abandoned vehicles from public land. They’re also the driving force behind the Gambler 500, an adventure challenge that holds the record for the world’s largest trail cleanup. Sons of Smokey calls its job “Wilderness Defense.” At the Bronco Wild Fund, we’re proud to call them our collaborator.

Sons of Smokey volunteer carrying trash collected from the trail.
The 2021 Ford Bronco 2door VIN 001 pictured in an outdoor setting

Photo from Barrett-Jackson


On March 27, 2021, the Barrett-Jackson Auction in Scottsdale, Arizona, along with Ford Motor Company, auctioned one of the most coveted vehicles of the year: the 2021 Ford Bronco 2-door VIN 001. One hundred percent of the hammer price from the sale of the Bronco – a stunning $1,075,000 – benefited the National Forest Foundation and Outward Bound, which are part of the new Ford Bronco Wild Fund mission to connect people to the outdoors, responsibly. To date, Barrett-Jackson has helped raise more than $127 million for more than 130 local and national charitable organizations.

The Bronco + Filson Wildland Fire Rig

Preproduction vehicle shown. Vehicle with available options shown. Not available for sale. Cargo and load capacity limited by weight and weight distribution.

Nothing herein shall, by direct reference or implication, infer an endorsement, recommendation, or favoring by the U.S. Forest Service, U.S. Department of Agriculture, or United States Government of Ford Motor Company’s and/or Filson’s products or activities.


For more than 120 years, Filson has been a rugged standard-bearer of outdoor gear and adventure. At Ford, we’re proud to work with this legendary more on the Bronco + Filson Wildland Fire Rig. Rooted in a shared history with the United States Forest Service, the Bronco + Filson Wildland Fire Rig is designed to honor the wildland firefighters who work tirelessly every wildfire season. A nimble off-road machine, the vehicle is outfitted to help battle forest fires and proudly displays the craftsmanship of Filson’s most rugged and iconic materials. It’s truly a testament to our Bronco Wild Fund mission of access to and preservation of the outdoors.


The three new Ford Bronco models are posed heroically on a rugged overlook with a dramatic sunset in the background

Preproduction computer-generated models shown with optional equipment. Bronco Sport available late 2020. Bronco available beginning spring 2021.