Ford Bronco™ Wild Fund

Welcome To Bronco Wild Fund

Inspired by the epic return of the legendary Ford Bronco® brand, Bronco Wild Fund is a mission with a deep respect for our public lands – and an unbridled commitment to helping those lands continue to be a world of wonder for all.

Bronco Wild Fund works with like-minded collaborators: agencies, organizations and everyday heroes devoted to keeping the great outdoors great. We’re here to help, with grants, scholarships, contributions and an extensive dealer network. In fact, a portion of the profits from every Bronco SUV sold goes directly to Bronco Wild Fund collaborator initiatives. Because it’s about more than just making Bronco SUVs. It’s about building a legacy of access, preservation and stewardship from the ground up.

At Bronco Wild Fund, we want to connect people to the outdoors, responsibly.*

*Ford is committed to the preservation of the environment and treading lightly.

Bronco Wild Fund Goes Deep Into Wyoming

Bronco Wild Fund is joining up with the Wyoming Office of Tourism and Outside in a five-part, border-to-border adventure challenge - Wildly Wyoming. Three teams of Bronco Ambassadors will embark on different routes across Wyoming, taking on challenges in their Ford Bronco® SUVs and earning points along the way.

As they travel, the ambassadors will meet with outdoor-centric nonprofit organizations - each of which will receive a $20,000 grant from Bronco Wild Fund. At the end of the journey, the team with the most points wins and will choose a fourth organization to receive $10,000 from Bronco Wild Fund. Check out every move on this epic Wyoming adventure.

Bronco® Badlands® models being driven on a dirt road.

Bronco® Badlands® models with optional equipment and available Ford Accessories shown.

2022 Bronco Wild Fund Impact Report

A Bronco® wrapped with the Bronco Wild Fund logo driving through a desert.

Bronco Wild Fund supports projects throughout the U.S. by providing resources and finances to keep the great outdoors great. Here are just some of the highlights from the work done in 2022:

  • More than $1,850,000 went to support six nonprofit organizations
  • More than 34 states benefited from the assistance of Bronco Wild Fund
  • 254,000 trees were planted in collaboration with the National Forest Foundation
  • Six grant-funded projects helped improve and enhance America’s state parks
  • Via Outward Bound USA, Bronco Wild Fund provided more than 200 scholarships to fund 14 expeditions in 11 states
  • Working with Sons of Smokey, 1.3 million pounds of waste was collected at off-road industry events
  • The Bronco Wild Fund Grant Pilot Program awarded over $1,000,000 in grants


Bronco Wild Fund dreams big and reaches far. So we're teaming up with some of the most esteemed and experienced groups to help promote and preserve our public lands. To actively give back to the places that give us so much, we're excited to recognize these organizations dedicated to supporting our mission.

Bronco Wild Fund In The News

Catch up here with all the latest Bronco Wild Fund sightings and stories.


A group of Bronco® and Bronco Sport SUVs parked on a dirt road.

Bronco® and Bronco Sport Heritage and Heritage Limited models shown.