What is Ford BlueCruise* (formerly Active Drive Assist)?
Ford BlueCruise allows for true hands-free driving on prequalified sections of divided highways called Hands-Free Blue Zones that make up over 100,000 miles of North American roads.
Ford BlueCruise uses blue lighting on the digital instrument cluster to indicate when the vehicle is in a hands-free zone.
How it works
Ford BlueCruise builds upon available Intelligent Adaptive Cruise Control with Stop-and-Go and Lane Centering and Speed Sign Recognition. It allows you to operate your vehicle hands-free while you are monitored by a driver-facing camera to make sure you’re keeping your eyes on the road, with the potential for more enhancements in the future.
The technology will become available at a future date via Ford Power-Up software updates starting with the following vehicles:
Ford BlueCruise software will cost approximately $600**, which includes a three-year service period. After this three-year service period, the purchase of the Ford BlueCruise connected service is required for you to obtain this feature.
*Driver-assist features are supplemental and do not replace the driver’s attention, judgment, and need to control the vehicle. Active Drive Assist is a hands-free highway driving feature. Only remove hands from the steering wheel when in a Hands-Free Zone. Always watch the road and be prepared to resume control of the vehicle. It does not replace safe driving. See Owner's Manual for detail and limitations. Requires Ford Connect activation through the FordPass® App (see FordPass Terms for details) and a FordPass® Member Account. Connected service and features depend on compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent the operation of connected features. FordPass® App, compatible with select smartphone platforms, is available via a download. Message and data rates may apply.
**Final pricing subject to change and plus applicable taxes.