On the left, a 2026 Ford Super Duty® F-250® with the STX® package. On the right, a 2026 Ford F-150® King Ranch® truck

49 Years Straight. And Counting.

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  • The Ford F-150® Raptor truck plays in the sand
  • A Ford Mustang Mach-E® Rally SUV being driven in dirt with trees in the background

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    Eat up dirt. And stir new ground in the first-ever rally-inspired electric vehicle SUV from Ford.

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  • A mud-splattered Ford F-150® pickup out on a ranch with a rider on horseback in the background

    Working hard is in your DNA. Get the truck you need to get the job done.

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  • A Ford Bronco® Badlands® SUV parked triumphantly on top of a large rock formation

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    Breathe it all in as you hit the trails.

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A 2027 Ford Bronco® RTR model kicking up dirt near a large rock pile

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2027 Bronco® RTR

Heart-pounding off-road performance and eye-catching design — straight from the factory. Be the first to know when it drops.

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A Ford Maverick driving on a city road.

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2026 MotorTrend Truck of the Year®

With its city-friendly size and weekend-ready capability, Maverick® is MotorTrend’s 2026 Truck of the Year®.

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2025 Ford Mustang®, Super Duty®, F-150®, and Escape® models shown on various backgrounds

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America's Most Awarded Brand for New Vehicle Quality - J.D. Power, 2025

Ford F-150® for Full Size Trucks. Escape® for Small SUVs. Mustang® for Sporty Cars. Super Duty® for Heavy Duty Trucks. All ranked #1 among their segments for New-Vehicle Quality by J.D. Power for 2025. *

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Technology

Create Your Perfect Drive

Experience the magic of hands-free highway driving on 97% of controlled access highways in the U.S. and Canada. 127

The available Ford Connectivity Package 24 includes a WI-FI hotspot *, in-vehicle karaoke, connected navigation, media streaming and voice assistance.

Available tech features designed with one thing in mind–helping you feel in control behind the wheel. *