Tough this smart can only be called F-150®.

Man walking near a 2024 Ford F-150® pickup with the Pro Access Tailgate open while hitched to a trailer

Models Current Starting at MSRP

XL

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  • 2.7L V6 EcoBoost® with Auto Start-Stop Technology
  • Ford Co-Pilot360® Technology
  • Selectable Drive Modes
  • 12-inch Productivity Screen
  • Class IV Trailer Hitch
  • 36-Gallon Fuel Tank
  • 5G LTE Wi-Fi® Hotspot Connectivity (up to 10 devices)
  • Stolen Vehicle Services (1-Year Plan Included)

STX®

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  • 20-Inch Dark Gray Machined Aluminum Wheels
  • 12-Inch Capacitive Touchscreen with Swipe Capability
  • Available 5.0L V8 with Auto Start-Stop Technology
  • Available STX® FX4®
  • Available 4x4 Electronic Shift-On-The-Fly (ESOF)
  • Selectable Drive Modes
  • Stolen Vehicle Services (1-Year Plan Included)

XLT

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  • 18-inch Chrome-Like PVD wheels
  • Chrome Front and Rear Bumpers
  • Ford Co-Pilot360®
  • 360-Degree Camera
  • Pro Trailer Hitch Assist
  • Pro Trailer Backup Assist
  • Ford BlueCruise127
  • Available PowerBoost® Full Hybrid V6 Engine w/ 2.4kW Pro Power Onboard
  • Stolen Vehicle Services (1-Year Plan Included)

TREMOR®

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  • Available 3.5L V6 EcoBoost® Engine with Auto Start-Stop Technology
  • 4x4 Electronic Shift-On-The-Fly (ESOF) with Neutral Towing Capability
  • Selectable Drive Modes
  • Available modular Front Bumper with Accessory Attachment Capability
  • Skid Plates
  • Unique TREMOR® Trim and Accents
  • Trail Control with Trail 1-Pedal Drive and Trail Turn Assist
  • 18-Inch Dark Matte Finish Alloy Wheels with 33-Inch All-Terrain Tires
  • Stolen Vehicle Services (1-Year Plan Included)

LARIAT®

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  • 20-Inch Chrome-Like PVD Wheels
  • SYNC® 4 with Enhanced Voice Recognition with 12-Inch LCD Display
  • Ford BlueCruise127
  • Available B&O® Sound System by Bang & Olufsen® (14 speakers including subwoofer)
  • Available 3.5L PowerBoost® Full Hybrid V6 Engine
  • Available 7.2kW Pro Power Onboard
  • Available Head-Up Display
  • Available Pro-Access Tailgate Equipped with Bed Utility Package (Pro-Access tailgate available late spring)
  • Intelligent Access with Push-Button Start
  • Adaptive Cruise Control
  • Available LARIAT® Black Appearance Package
  • Stolen Vehicle Services (1-Year Plan Included)

King Ranch®

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  • 3.5L EcoBoost® V6 with Auto Start-Stop Technology
  • Available PowerBoost® Full Hybrid V6 Engine with 7.2 kW Pro Power Onboard
  • Tow-Haul Package
  • Ford BlueCruise127
  • Head-Up Display
  • LED Projector with Dynamic Bending Headlamps w/LED Taillamps
  • B&O® Sound System by Bang & Olufsen® (14 Speakers including subwoofer)
  • Heated and Ventilated Leather Front Bucket Seats
  • Leather-Wrapped Heated Steering Wheel
  • 20-Inch Chrome-Like PVD Wheels with Unique King Ranch® Center Cap
  • Stolen Vehicle Services (1-year Plan Included)

Platinum®

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  • Available Platinum Plus (703A)
  • 3.5L EcoBoost® V6 with Auto Start-Stop Technology
  • Available PowerBoost® Full Hybrid V6 Engine
  • Gloss Black Surround with Gloss Black Accented Grille
  • B&O® Sound System by Bang & Olufsen® (14 speakers including subwoofer)
  • Pro Power Onboard 2kW (7.2kW standard on Platinum Plus)
  • Ford BlueCruise127
  • LED Projector with Dynamic Bending Headlamps with LED Taillamps
  • B&O® Sound System by Bang & Olufsen®
  • Heated and Ventilated Leather Front Bucket Seats with Active Motion®
  • 20-Inch Gloss Black Wheels

Raptor®

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  • 3.5L V6 EcoBoost® High Output Engine with Auto Start-Stop Technology
  • Available 5.2L Supercharged V8 (Raptor R Only)
  • 4x4 with Hi-Lock Transfer Case
  • Ford Trail Control with Trail 1-Pedal Drive and Trail Turn Assist
  • Heavy-Duty Skid Plates
  • Sport-Tuned Shock Absorbers – Front and Rear – Available FOX® Dual-Live Valve Shocks
  • Head-Up Display
  • SYNC® 4 with Enhanced Voice Recognition with 12-Inch LCD Display
  • 17-Inch Cast Aluminum Wheels with 35-Inch All-Terrain Tires
  • Stolen Vehicle Services (1-Year Plan Included)

Three Ways to Outstanding Performance

There's more than one way to get powerful capability from F-150® trucks. It can easily be captured with a range of powertrain options across the lineup.

Performance

2024 Ford F-150® pickup with farm equipment loaded into the truck bed being driven on a dirt road

So Much Power, So Many Possibilities.

Immense power comes in all sizes. Whether you're looking for the perfect work truck to move your crew, tools and cargo — or a powerful weekend warrior with remarkable endurance that allows you to assert your freedom to go further longer — we've got a powertrain fit for the job.
2024 Ford F-150® Lariat in Rapid Red pulling a trailer carrying ATVs

Towing and Hauling

There's tons of capability at the ready. That's because the 2024 F-150® pickup delivers an astounding class-leading available tow rating up to 13,500 lbs. * and 2,445 lbs. ** payload. All the power you need to haul tools, camper or whatever.

Explore Towing & Hauling Features

2024 Ford F-150® Raptor R™ truck being driven in the desert kicking up clouds of sand

Off-Roading

In order to tackle some of the world's most grueling terrains you need a truck that's engineered for that very reason. That's why Ford offers a rugged, powerful line of off-road trucks. Ford F-150® Raptor R, Raptor®, TREMOR®, and the new STX® FX4® pickup.
Professional driver on a closed course. Always consult the Raptor supplement to the Owner’s Manual before off-road driving, know your terrain and trail difficulty, and use appropriate safety gear.

Explore Off-Roading Features

Design

Interior of a 2024 Ford F-150® Platinum Plus pickup with leather seats in Smoked Truffle

Designed To Get Things Done

Whether you use your F-150® truck for work or recreation, every feature is engineered for a specific goal — to help you make easy work out of the hardest jobs while providing exceptional comfort and style. With intelligent functionality already built-in, everything from home renovation to tailgating just got better.

Technology

View from the back seat showing a man using the 12-inch touchscreen and a woman watching from the passenger seat

It's One Smart Truck

Loaded with integrated technology; whatever you do with your F-150® truck just got simpler — for work or recreation. Intelligent features help ease the stress from traveling to towing to working on the road.

Awards & Accolades

FAQs