2023 Ford F-150® pickup pulling a camper trailer over a mountain bridge

Keeps On Towing. Day In, Day Out and Day Off.

Ford F-150® trucks never rest. With outstanding tow ratings to cover your towing needs, the F-150® pickup delivers reliable strength and capability to pull through the toughest jobs with ease.

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A tractor loading construction materials into the rear tailgate area of a 2023 Ford F-150® at a work site

This Truck Really Hauls

When it’s your job to carry the weight of eight hours and load after load; having a best-in-class available payload* rating of 3,315 lbs. helps take some of the weight off.
*When properly equipped. Max payload on F-150® Regular Cab 8’ box 4x2 with available 5.0L V8 engine and Max Trailer Tow and Heavy-Duty Payload Pkgs. Class is Full-Size Pickups under 8,500 lbs. GVWR. Max payload varies and is based on accessories and vehicle configuration. See label on doorjamb for carrying capacity of a specific vehicle.

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2023 Ford F-150® Platinum being driven on an expressway

Less Stops Mean More Time For Fun

The less time you spend at the pump, leaves more time for adventures with the family. Plus, it's easier on the wallet. And who doesn't appreciate that?

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2023 Ford Raptor R™ being driven on a sand dune

Monstrous Power That Begs To Be Unleashed

No trail, no problem. Untamed terrain for miles, oh yeah! The 2023 F-150® Raptor and Raptor R fuel the spirit by cranking out loads of adrenaline with grin-inducing horsepower and matchless off-road capability.
Preproduction Raptor R model with optional equipment shown. Professional driver on a closed course. Always consult the Raptor® supplement to the Owner’s Manual before off-road driving, know your terrain and trail difficulty, and use appropriate safety gear.

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Man using the retractable tailgate step to load items into the bed of a 2023 Ford F-150® pickup

Your Truck. Your Way.

When it comes to performance, durability and capability, the 2023 Ford F-150® pickup checks all the boxes. Whichever model you choose, there’s a treasure trove of standard and available features, so your ideal pickup can be equipped to be what you want it to be.
2023 Ford F-150® Raptor R™ being driven over sand dunes in the desert

Ford F-150® Raptor® Trucks Run in Packs

F-150® Raptor® trucks feed off of your adrenaline. For the serious off-roader who leaves no path unexplored, Raptor® and Raptor R trucks deliver excitement and confidence in one aggressive-looking pickup.
Preproduction model with optional equipment shown. Always consult the Raptor® supplement to the Owner’s Manual before off-road driving, know your terrain and trail difficulty, and use appropriate safety gear.

Electrify Your Life

This isn’t your typical all-electric vehicle. It’s so much more. The ruggedly capable 2023 F-150® Lightning® pickup produces nearly instant 775 lb.-ft. of torque* at the drop of the accelerator pedal.
*Based on manufacturer testing using computer engineering simulations. Calculated via peak performance of the electric motor(s) at peak battery power. Your results may vary.

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A man using a Ford Charge Station Pro to plug in a 2023 Ford F-150® Lightning®