Ford® Team Bronco Ambassador Matty Hong

Matty tying shoes in the back of his Bronco® Sport.
Cargo and load capacity limited by weight and weight distribution.
An overhead view of Bronco® Sport on a road.
Due to high demand, certain trims, models, and features may no longer be available for retail order.
An aerial view of mountains.
Matty outdoors looking at the camera.
Climber  |  Filmmaker
Matty Hong

Like so many adventure enthusiasts, Matty got his love of the outdoors from his parents. They didn’t just show him the ropes. They took him all over Colorado to climb and compete. Today, his climbing resume boasts some impressive feats, highlighted by fight or flight (his first Prst 5.15b and the culmination of years of growth and hard work). To top it, he’ll continue to explore new territory. And Matty’s Bronco Sport can easily get him over any terrain to find the most challenging climbs. Thankfully, Matty’s parents gave him his most enduring mantra: “Never give up on yourself.”

The 2021 Bronco® Sport Badlands® shown in Shadow Black.
2021 model year; computer-generated image shown.
Bronco® Sport Badlands®
Shadow Black

The technical side of mountaineering. That’s Matty’s gig, and he has no room for compromise. So it’s nice that his Bronco Sport has the kind of capable tech in its wheelhouse that’s up for a challenge.

Matty climbing rock wall.