2024 Maverick®

PRODUCTIVITY

A New World of Driving

The 2024 Ford Maverick® truck comes equipped with the standard 2.0L EcoBoost® engine. You can also opt for the available 2.5L Hybrid engine.
The 2024 Ford Maverick® truck being driven on a highway with green pastures in the background
A 2024 Ford Maverick® is being driven on a dirt road in a scenic location

Available Hybrid Pickup

The available 2.5L Hybrid engine is paired with an automatic continuously variable transmission (CVT) for seamless shifting. That means smooth acceleration and operation out on the road so you can enjoy the ride.
The 2024 Ford Maverick® truck in Hot Pepper Red is being driven on a highway hauling a camper

Available All-Wheel Drive

Fuel adventure on all four wheels with optional all-wheel drive, available with the 2.0L EcoBoost® engine.
When properly equipped. Max towing varies based on cargo, vehicle configuration, accessories and number of passengers.
The 2024 Ford Maverick® truck in Hot Pepper Red is being driven on a road in a scenic location

2.0L EcoBoost® Engine

This standard engine packs an impressive 250 horsepower and 277 lb.-ft. of torque.68, *

LARIAT® model with optional equipment shown. Extra-cost color option shown.

*When properly equipped. Horsepower, torque and towing are independent attributes and may not be achieved simultaneously.

Capability That Helps You Seize the Day

This Built Ford Tough® truck offers payload and towing capacity options to fit your needs. Combine that with a multi-position tailgate and available smart storage, and you’ve got the flexibility to tackle life your way.
Optional equipment shown.
A 2024 Ford Maverick® truck in Iconic Silver is parked at a nightclub at dusk with people unloading cargo

Tow up to 4,000 lbs. *

You need a truck that can pull its weight — and then some. Go with the 2,000-lb. base towing capacity* or step up to the 4K Tow Package that’s available with the 2.0L EcoBoost® engine and all-wheel drive.
*When properly equipped, max. towing varies based on cargo, vehicle configuration, accessories and number of passengers.
A 2024 Ford Maverick® XL in Oxford White is parked with soil bags being loaded by people at a plant nursery

Standard 1,500 lbs. Max. Payload* on 2.5L Hybrid Engine

Load up your landscaping tools, band equipment or college friend’s furniture.
*Max payload varies and is based on accessories and vehicle configuration. See label on door jamb for carrying capacity of a specific vehicle. Always properly secure cargo.
A 2024 Ford Maverick® is parked at a dock with a boat in a trailer behind it

Available 4K Tow Package

This package includes a trailer hitch receiver with a 7-pin connector so you can bring your jet skis or camper on a weekend away. Available with the 2.0L EcoBoost® engine and all-wheel drive.
When properly equipped, max. towing varies based on cargo, vehicle configuration, accessories and number of passengers.
  • A 2024 Ford Maverick® in Hot Pepper Red is being driven on a city road with people surrounding the truck

    Connect & Control

    Access remote features like start*/stop, lock**/unlock,** scheduled start, vehicle location, fuel level and oil life with the standard FordPass Connect™.5

    LARIAT® with optional equipment shown. Extra-cost color option shown.

    *Automatic transmission only.

    **Remote lock/unlock requires power door locks.
  • A person is looking at their cell phone in the middle of a city

    Vehicle Status

    FordPass® keeps your service history and warranty information close at hand. Need an oil change reminder? Vehicle Health Alerts* will let you know. Plus, with FordPass Connect™ and the FordPass® App, remember where you parked and important details like fuel level and tire pressure at your fingertips.
    *Vehicle Health Alerts require SYNC® 3 version 2.0 or higher and a data connection via a mobile device or FordPass Connect™. See SYNC interface, a dealer or a Ford Guide for more information.
  • A person's hand is engaged with a cell phone and the FordPass® App

    Schedule Service

    Set a preferred dealer, then contact them or schedule an appointment* with just a few taps in the FordPass® App.
    *Available at participating dealers.
  • A person's hands are engaged with their cell phone and the FordPass® App

    Roadside Assistance

    Enjoy peace of mind knowing 24/7 Roadside Assistance166 is just a call or e-request away — even if you’re heading off the beaten path. Our wide range of services includes fuel delivery and winch-outs, so you won’t get stuck even if you’re hauling a trailer. Plus, you can use the FordPass® App to track when help will arrive in real time.
    Learn More
  • A person is engaged with their cell phone and the FordPass® App

    FordPass® Rewards

    When you buy or lease a new Ford, we’ll start you off with 42,000 Points that you can use toward service, parts and accessories.
    Modem must be activated within 60 days of purchase through the FordPass® App164 on a smartphone and remain active for at least six months after activation. Buyers of non-modem equipped vehicles will also receive Points and Milestones after enrollment. Points are not redeemable for cash and have no monetary value. Point earning and redemption values are approximate and vary by products and services redeemed. Visit a participating dealer for details. See the FordPass® Rewards Program terms and conditions at FordPassRewards.com for information regarding expiration, redemption, forfeiture and other limitations on FordPass® Rewards Points.
  • A person is seated at a computer with a headset at a call center

    Guides

    Have a question? A friendly Ford Guide is ready to help via phone or live chat, right in the FordPass® App.164
A 2024 Ford Maverick® in Atlas Blue is parked near a dome-style greenhouse near a house

Energize Your Drive With 110V Outlets

Plug in almost anywhere with two available 400-watt 110V outlets — one in the cab and one in the bed. Plug in your electric bike, power your cooler or charge your phone wherever you go.
XLT model with optional equipment shown.
PRE-COLLISION ASSIST

Pre-Collision Assist® With Automatic Emergency Braking

Pre-Collision Assist® With Automatic Emergency Braking and Pedestrian Detection* scans the road ahead and can alert you to potential collisions with vehicles or pedestrians detected in your path. If an impact becomes imminent and you don’t take corrective action, the brakes can apply automatically. But don’t worry — they’ll only activate if needed.10
*Pre-Collision Assist with Automatic Emergency Braking detects pedestrians, but not in all conditions, and can help avoid or reduce a collision. It does not replace safe driving. See Owner’s Manual for details and limitations.

Rear View Camera

The Rear View Camera10 makes it easier to get a great view of what’s behind your vehicle. Just make sure to keep the camera lens free of debris like snow or dust and you can reverse with confidence.

BLIS® (Blind Spot Information System) With Cross-Traffic Alert

Available BLIS® helps detect and alert you to vehicles in your blind spots,10 while Cross-Traffic Alert can detect traffic behind you when you’re slowly backing out of a parking spot or driveway. Standard on LARIAT®. Available on XL and XLT models.

Lane-Keeping System

Lane-Keeping System* can help you stay in your lane. This smart feature scans your vehicle’s position and can alert you if you’re starting to drift. If you're having trouble staying between the lines, you’ll see a coffee cup icon letting you know it’s time to take a break.10 Standard on LARIAT.®
*Lane-Keeping System does not control steering.

Adaptive Cruise Control With Stop-and-Go & Lane Centering

Few driving situations can feel as tedious as bumper-to-bumper traffic. Enter Adaptive Cruise Control (ACC) with Stop-and-Go. * ACC is next-level cruise control that can slow your vehicle if traffic ahead has stopped or slowed. When things clear, you’ll resume your set speed.10 The added Lane Centering feature even scans lane markings to help keep your vehicle centered between the lines. Standard on LARIAT®.
*If stop is longer than three seconds, driver must intervene and press “RES” button or accelerator pedal to resume system operation.

Auto High-Beam Headlamps

Dark roads and low-visibility situations don’t have to catch you off guard. Standard Auto High-Beam Headlamps can automatically switch on in poor lighting conditions and dim when they sense oncoming headlights. Keep your hands on the wheel and your focus on the drive.10

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