2023 Maverick®

PRODUCTIVITY

A NEW WORLD OF DRIVING

The 2023 Ford Maverick® truck comes standard with a 2.5L full hybrid engine. All-wheel drive available with the optional 2.0L EcoBoost® engine.
A 2023 Ford Maverick® truck on a country highway with hills in the background
2023 Ford Maverick® truck parked on a gravel road

STANDARD FULL HYBRID PICKUP

The standard 2.5L full hybrid engine is paired with a continuously variable transmission (CVT) for seamless shifting. That means smooth acceleration and operation out on the road so you can enjoy the ride.
2023 Ford Maverick® truck pulling a personal watercraft on an inclined highway above a lake

AVAILABLE ALL-WHEEL DRIVE

Fuel adventure on all four wheels with optional all-wheel drive, available with the 2.0L EcoBoost® engine.
Cyber Orange 2023 Ford Maverick® truck on a road winding through a hilly scenic landscape

AVAILABLE 2.0L ECOBOOST® ENGINE

Does your ideal weekend include escaping to the lake with friends and a boat? Consider the available 4,000-lb. Trailer Tow Package* and EcoBoost® engine, which packs an impressive 250 horsepower and 277 lb.-ft. of torque. **

*When properly equipped, max. towing varies based on cargo, vehicle configuration, accessories and number of passengers.

**Horsepower and torque ratings based on premium fuel per SAE J1349® standard. Your results may vary. Horsepower, torque and towing are independent attributes and may not be achieved simultaneously.

CAPABILITY THAT HELPS YOU SEIZE THE DAY

This Built Ford Tough® truck offers payload and towing capacity options to fit your needs. Combine that with a multi-position tailgate and available smart storage, and you’ve got the flexibility to tackle life your way.
2023 Ford Maverick® truck in Iconic Silver parked in an alley with musicians bringing gear into a nightclub

TOW UP TO 4,000 LBS. *

You need a truck that can pull its weight — and then some. Go with the 2,000-lb. base towing capacity* or step up to the 4K Tow Package that’s available with the EcoBoost® engine and all-wheel drive.
*When properly equipped, max. towing varies based on cargo, vehicle configuration, accessories and number of passengers.
Two women unload supplies from the bed of a 2023 Ford Maverick® XL truck in Oxford White

STANDARD 1,559 LBS. MAX. PAYLOAD* ON 2.5L HYBRID ENGINE

Load up your landscaping tools, band equipment or college friend’s furniture.
*Max payload varies and is based on accessories and vehicle configuration. See label on doorjamb for carrying capacity of a specific vehicle.
Cyber Orange 2023 Ford Maverick® truck with available 4K tow package prepares to launch a boat into the water

AVAILABLE 4K TOW PACKAGE

With a Class III hitch and 4,000-lb. tow rating,* this package includes a trailer hitch receiver with a seven-pin connector so you can bring your jet skis or camper on a beautiful weekend away. Available with the 2.0L EcoBoost® engine and all-wheel drive.
*When properly equipped, max. towing varies based on cargo, vehicle configuration, accessories and number of passengers.

FORDPASS. BUILT TO KEEP YOU MOVING.®

Earn points toward complimentary maintenance* and put rewards, Roadside Assistance166 and connectivity5 in the palm of your hand with the

FordPass App.164,*
*Must be enrolled in FordPass Rewards to receive FordPass Rewards bonus Points. Points are not redeemable for cash or check. See the FordPass Rewards Program terms and conditions at FordPassRewards.com for information regarding expiration, redemption, forfeiture and other limitations on FordPass Rewards Points.
  • Woman using the FordPass® App on her phone to control a Cyber Orange 2023 Ford Maverick® truck parked on the street

    CONNECT & CONTROL

    Access complimentary remote features like start/stop, lock/unlock, scheduled start, vehicle location, fuel level and oil life with the FordPass® App164 and FordPass Connect.5
  • Woman walks on city sidewalk and uses her smartphone

    VEHICLE STATUS

    FordPass® keeps your service history and warranty information close at hand. Need an oil change reminder? Vehicle Health Alerts* will let you know. Plus, with FordPass Connect and the FordPass App, remember where you parked and put important details like fuel level and tire pressure at your fingertips.
    *Vehicle Health Alerts via FordPass® Connect. See SYNC® interface, a dealer or a FordPass Guide for more information.
  • A hand holds a smartphone displaying the Schedule Service menu in the FordPass® App

    SCHEDULE SERVICE

    Set a preferred dealer, then contact them or schedule an appointment with just a few taps in the FordPass® App.*
    *Available at participating dealers.
  • Woman uses smartphone while a technician repairs a tire on her vehicle

    HELP ON THE ROAD

    Enjoy peace of mind knowing 24/7 Roadside Assistance is just a call or e-request away — even if you’re heading off the beaten path. Our wide range of services includes fuel delivery and winch-outs, so you won’t get stuck even if you’re hauling a trailer. Plus, you can use the FordPass® App to track when help will arrive in real time.
    Learn More
  • Man with headphones around neck using his phone in a sunny building with people in the background

    FORDPASS® REWARDS

    When you buy or lease a new Ford, we’ll start you off with 42,000 points you can use toward service, parts, accessories. *
    *Modem must be activated within 60 days of purchase through the FordPass App on a smartphone and remain active for at least 6 months after activation. Buyers of non-modem equipped vehicles will also receive Points after enrollment. Visit a participating dealer for details.
    Learn More
  • FordGuide wearing microphone headset sits in front of computer screen

    GUIDES

    Have a question? A friendly FordGuide is ready to help via phone or live chat, right in the FordPass® App.164
Hand plugging an extension cord into the 400-watt 110V outlet in the bed of a 2023 Ford Maverick® truck

ENERGIZE YOUR DRIVE WITH 110V OUTLETS

Power up anywhere with two available 400-watt 110V outlets — one in the cab and one in the bed. Plug in your electric bike, power your cooler or charge your phone wherever you go.
2023 Ford Maverick® truck with bed extender being driven on a dusty gravel road

BUILT FORD TOUGH® AND TESTED

A truck made for adventure needs to last, so engineers at Ford put the Maverick® truck through its paces.


Pushed and punished over 19 million real and simulated miles in the harshest conditions in North America, this pickup was challenged by max trailering up steep grades in West Virginia and North Carolina. It went to great heights — 14,000 feet to be exact — with an altitude test at Pikes Peak, Colorado. It also braved the 120° heat of Arizona and the –40° cold of Manitoba, Canada.


North or south, high or low, hot or cold — it proved its reliability and versatility. So, when you sit in the driver’s seat of a 2023 Ford Maverick®, you can be sure it’s as tough as you are.
Vehicle shown with available Ford Accessories.

TECHNOLOGIES THAT DRIVE CONFIDENCE

Available driver-assist features from Ford Co-PIlot360™ can help you feel more connected behind the wheel of your Maverick® pickup.
PRE-COLLISION ASSIST

PRE-COLLISION ASSIST WITH AUTOMATIC EMERGENCY BRAKING

Pre-Collision Assist with Automatic Emergency Braking10 and Pedestrian Detection* scans the road ahead and can alert you to potential collisions with vehicles or pedestrians detected in your path. If an impact becomes imminent and you don’t take corrective action, the brakes can apply automatically. But don’t worry — they’ll only activate if needed.
*Pre-Collision Assist with Automatic Emergency Braking detects pedestrians, but not in all conditions, and can help avoid or reduce a collision. It does not replace safe driving. See Owner’s Manual for details and limitations.

REAR VIEW CAMERA

Between glancing in the rear view mirror and craning your neck, backing up can be a pain. The Rear View Camera10 makes it easier to get a great view of what’s behind your vehicle. Just make sure to keep the camera lens free of debris like snow or dust and you can reverse with confidence.

BLIS® (BLIND SPOT INFORMATION SYSTEM) WITH CROSS-TRAFFIC ALERT

How many times have you tensed up changing lanes on a busy freeway? Available BLIS® helps detect and alert you to vehicles in your blind spots,10 while Cross-Traffic Alert can detect traffic behind you when you’re slowly backing out of a parking spot or driveway.

LANE-KEEPING SYSTEM

Maybe you’re caught up listening to your favorite podcast or need your morning latte, but you’ve wandered a little on the road. Luckily, the available Lane-Keeping System10,* can help you stay in your lane. This smart feature scans your vehicle’s position and can alert you if you’re starting to drift. Having trouble staying between the lines? You’ll see a coffee cup icon letting you know it’s time to take a break.
*Lane-Keeping System does not control steering.

ADAPTIVE CRUISE CONTROL WITH STOP-AND-GO AND LANE CENTERING

Few driving situations can feel as tedious as bumper-to-bumper traffic. Enter Adaptive Cruise Control (ACC) with Stop-and-Go. * ACC is next-level cruise control that can slow your vehicle if traffic ahead has stopped or slowed. When things clear, you’ll resume your set speed.10 The added Lane Centering feature even scans lane markings to help keep your vehicle centered between the lines.
*If stop is longer than three seconds, driver must intervene and press “RES” button or accelerator pedal to resume system operation.

AUTO HIGH-BEAM HEADLAMPS

Dark roads and low-visibility situations don’t have to catch you off guard. Standard Auto High-Beam Headlamps can automatically switch on in poor lighting conditions and dim when they sense oncoming headlights. You won’t have to worry about blinding other drivers, which means you can keep your hands on the wheel and your focus on the drive.10

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