Tough this smart can only be called F-150®.

Man walking near a 2024 Ford F-150® pickup with the Pro Access Tailgate open while hitched to a trailer

Models
XL
1 
STX®
1 
XLT
1 
TREMOR®
1 
LARIAT®
1 
King Ranch®
1 
Platinum®
1 
Raptor®
1 

XL

1 

1 
  • 2.7L V6 EcoBoost® with Auto Start-Stop Technology
  • Ford Co-Pilot360® Technology
  • Selectable Drive Modes
  • 12-inch Productivity Screen
  • Class IV Trailer Hitch
  • 36-Gallon Fuel Tank
  • 5G LTE Wi-Fi® Hotspot Connectivity (up to 10 devices)
  • Stolen Vehicle Services (1-Year Plan Included)

STX®

1 

1 
  • 20-Inch Dark Gray Machined Aluminum Wheels
  • 12-Inch Capacitive Touchscreen with Swipe Capability
  • Available 5.0L V8 with Auto Start-Stop Technology
  • Available STX® FX4®
  • Available 4x4 Electronic Shift-On-The-Fly (ESOF)
  • Selectable Drive Modes
  • Stolen Vehicle Services (1-Year Plan Included)

XLT

1 

1 
  • BlueCruise Hands-Free Highway Driving Equipped127
  • 18-inch Chrome-Like PVD wheels
  • Chrome Front and Rear Bumpers
  • Ford Co-Pilot360®
  • 360-Degree Camera
  • Pro Trailer Hitch Assist
  • Pro Trailer Backup Assist
  • Available PowerBoost® Full Hybrid V6 Engine w/ 2.4kW Pro Power Onboard
  • Stolen Vehicle Services (1-Year Plan Included)

TREMOR®

1 

1 
  • BlueCruise Hands-Free Highway Driving Equipped127
  • Available 3.5L V6 EcoBoost® Engine with Auto Start-Stop Technology
  • 4x4 Electronic Shift-On-The-Fly (ESOF) with Neutral Towing Capability
  • Selectable Drive Modes
  • Available modular Front Bumper with Accessory Attachment Capability
  • Skid Plates
  • Unique TREMOR® Trim and Accents
  • Trail Control with Trail 1-Pedal Drive and Trail Turn Assist
  • 18-Inch Dark Matte Finish Alloy Wheels with 33-Inch All-Terrain Tires
  • Stolen Vehicle Services (1-Year Plan Included)

LARIAT®

1 

1 
  • BlueCruise Hands-Free Highway Driving Equipped127
  • 20-Inch Chrome-Like PVD Wheels
  • SYNC® 4 with Enhanced Voice Recognition with 12-Inch LCD Display
  • Available B&O® Sound System by Bang & Olufsen® (14 speakers including subwoofer)
  • Available 3.5L PowerBoost® Full Hybrid V6 Engine
  • Available 7.2kW Pro Power Onboard
  • Available Head-Up Display
  • Available Pro-Access Tailgate Equipped with Bed Utility Package (Pro-Access tailgate available late spring)
  • Intelligent Access with Push-Button Start
  • Adaptive Cruise Control
  • Available LARIAT® Black Appearance Package
  • Stolen Vehicle Services (1-Year Plan Included)

King Ranch®

1 

1 
  • Available Platinum® Plus (703A)
  • Gloss Black Accented Grille and Surround
  • Unique Multicontour Leather Seating Surfaces with Active Motion®
  • B&O® Sound System by Bang & Olufsen®
  • 20-Inch Gloss Black Wheels
  • Ford BlueCruise

Platinum®

1 

1 
  • BlueCruise Hands-Free Highway Driving Equipped127
  • Available Platinum Plus (703A)
  • 3.5L EcoBoost® V6 with Auto Start-Stop Technology
  • Available PowerBoost® Full Hybrid V6 Engine
  • Gloss Black Surround with Gloss Black Accented Grille
  • B&O® Sound System by Bang & Olufsen® (14 speakers including subwoofer)
  • Pro Power Onboard 2kW (7.2kW standard on Platinum Plus)
  • LED Projector with Dynamic Bending Headlamps with LED Taillamps
  • B&O® Sound System by Bang & Olufsen®
  • Unique multicontour seats with Active Motion® Leather Seating Surfaces
  • 20-Inch Gloss Black Wheels

Raptor®

1 

1 
  • 3.5L V6 EcoBoost® High Output Engine with Auto Start-Stop Technology
  • Available 5.2L Supercharged V8 (Raptor R Only)
  • 4x4 with Hi-Lock Transfer Case
  • Ford Trail Control with Trail 1-Pedal Drive and Trail Turn Assist
  • Heavy-Duty Skid Plates
  • Sport-Tuned Shock Absorbers – Front and Rear – Available FOX® Dual-Live Valve Shocks
  • Head-Up Display
  • SYNC® 4 with Enhanced Voice Recognition with 12-Inch LCD Display
  • Available 17-Inch Forged Aluminum Wheels with 37-Inch All-Terrain Tires
  • Stolen Vehicle Services (1-Year Plan Included)

Three Ways to Outstanding Performance

There's more than one way to get powerful capability from F-150® trucks. It can easily be captured with a range of powertrain options across the lineup.

Performance

2024 Ford F-150® pickup with farm equipment loaded into the truck bed being driven on a dirt road

So Much Power, So Many Possibilities.

Immense power comes in all sizes. Whether you're looking for the perfect work truck to move your crew, tools and cargo — or a powerful weekend warrior with remarkable endurance that allows you to assert your freedom to go further longer — we've got a powertrain fit for the job.
2024 Ford F-150® Lariat in Rapid Red pulling a trailer carrying ATVs

Towing and Hauling

There's tons of capability at the ready. That's because the 2024 F-150® pickup delivers an astounding class-leading available tow rating up to 13,500 lbs. * and 2,445 lbs. ** payload. All the power you need to haul tools, camper or whatever.

Explore Towing & Hauling Features

2024 Ford F-150® Raptor R™ truck being driven in the desert kicking up clouds of sand

Off-Roading

In order to tackle some of the world's most grueling terrains you need a truck that's engineered for that very reason. That's why Ford offers a rugged, powerful line of off-road trucks. Ford F-150® Raptor R, Raptor®, TREMOR®, and the new STX® FX4® pickup.
Professional driver on a closed course. Always consult the Raptor supplement to the Owner’s Manual before off-road driving, know your terrain and trail difficulty, and use appropriate safety gear.

Explore Off-Roading Features

Design

Interior of a 2024 Ford F-150® Platinum Plus pickup with leather seats in Smoked Truffle

Designed To Get Things Done

Whether you use your F-150® truck for work or recreation, every feature is engineered for a specific goal — to help you make easy work out of the hardest jobs while providing exceptional comfort and style. With intelligent functionality already built-in, everything from home renovation to tailgating just got better.

Technology

View from the back seat showing a man using the 12-inch touchscreen and a woman watching from the passenger seat

It's One Smart Truck

Loaded with integrated technology; whatever you do with your F-150® just got simpler thanks to intelligent features that help ease the stress from traveling to towing to working while on the road.

Ford Ownership Built Around You

Your new Ford vehicle brings you the benefits you need to help you get on your way.

Awards and Accolades

FAQs