Ford Experiences

Experience Ford Like Never Before

Ready to take your driving to the next level? Experience Marketplace offers driving adventures for everyone — whether you own a Ford vehicle or not. And the New Owner Benefit Experiences are complimentary driving experiences for new owners of select vehicles.

All vehicles

Ford Racing

Bronco®

F-150®

Mustang®

Explorer®

Ranger®

Experience Marketplace

Bronco Off-Roadeo Half Day Adventure Experience

Las Vegas, NV +4 more

Bronco Off-Roadeo Half Day Adventure

Don’t own a Bronco SUV, and want to see what one can do? Take a half-day at one of our five locations and put a Bronco through its paces in rugged hills and woods or crawling rocks in the desert and mountains.

$795*

*Taxes and fees not included

Ford Off-Road Adventures Experience

Rubicon Trail, CA +6 more

Ford Off-Road Adventures

Take your off-road capable Ford vehicle on an epic adventure. Learn from experienced guides and connect with other Bronco drivers in exclusive locations across America.

Ticket prices may vary

Raptor Rally Experience

Raptor® Rally

The ultimate off-road experience is gearing up for its return! Be the first to know dates, location, and exclusive details for Raptor Rally 003. This is your chance to conquer new terrain alongside fellow F-150, Bronco, and Ranger Raptor owners. Don't miss out – sign up for updates now!

Ticket prices may vary

Ford Towing Bootcamp Experience

Pomona, CA + more

Ford Towing Bootcamp

Join us for a hands-on towing experience with a provided F-Series vehicle. Whether you’re hitching up for the first time or have been towing for years, get personalized guidance from certified instructors to grow your confidence.

Ticket prices may vary

Bring Your Own Bronco Experience

Moab, UT +2 more

Bring Your Own Bronco

Bring Your Own Bronco is a 4-hour experience driving your own vehicle on the trails at select Bronco Off-Roadeo locations. Owners can select from two program experiences that will expand their skills and confidence when off-roading.

$495*

*Taxes and fees not included

Included Experiences for New Owners

Bronco Raptor Off-Roadeo Included Experience

Mt. Potosi, NV

Bronco Raptor® Off-Roadeo

Bronco Raptor takes Off-Roadeo to a whole new level of performance-inspired capability and high-speed fun. Learn from our team of world-class Performance Coaches as you put a Bronco Raptor (we provide) through the paces.

Included for 2024 and newer models*

*Offered for a limited time for each model year

Bronco Sport Off-Roadeo Included Experience

Maryville, Tennessee +1 more

Bronco Sport Off-Roadeo

Bronco Sport owners are invited to the ultimate off-road Experience. Owners and their guests (fee applies) will learn from off-road experts how to get the most out of their Bronco Sport SUV.

Included for 2024 and newer models*

*Offered for a limited time for each model year

Bronco Off-Roadeo Included Experience

Moab, UT +4 more

Bronco Off-Roadeo

From dense forests to high desert, a choice of 5 destinations across the U.S. offer the varied terrain Bronco owners crave. Seasoned off-road instructors help you reach a new level.

Included for 2024 and newer models*

*Offered for a limited time for each model year

F-150 Raptor Assault Included Experience

Tooele Valley, UT

F-150 Raptor Assault

Build your skills and take flight with seasoned instructors on rock, clay, and sand in northern Utah. Learn the capabilities in a provided F-150 Raptor while testing your limits in controlled off-road environments.

Included for 1 year from delivery of eligible vehicles

Ranger Raptor Assault Included Experience

Tooele Valley, UT

Ranger Raptor Assault

Build your skills and take flight with seasoned instructors on rock, clay, and sand in northern Utah. Learn the capabilities in a provided Ranger Raptor while testing your limits in controlled off-road environments.

Included for 1 year from delivery of eligible vehicles

Mustang Unleashed Included Experience

Charlotte Motor Speedway, Concord, NC

Mustang Unleashed

Choose one of three distinct experiences focused on Mustang Performance, Technology, Safety, and Heritage at the Charlotte Motor Speedway. Drag Strip feeds the need for speed, Heritage puts you behind the wheel of iconic vehicles, and Road Course builds track capabilities.

Included for 1 year from delivery of eligible vehicles

Dark Horse™ Track Attack Included Experience

Charlotte Motor Speedway, Concord, NC

Dark Horse™ Track Attack

Get behind the wheel and up the revs on the Charlotte Roval with professional instructors. You’ll learn performance driving skills, like maximum braking and tight cornering, to squeeze the most out of the provided Dark Horse vehicle.

Included for 1 year from delivery of eligible vehicles

ST SUV Included Experience

Asheville, NC +1 more

ST SUV Experience MY 2025

Build your skills with driving exercises that showcase the technology and performance of a provided Explorer ST. Bring a guest and choose your immersion: The Blue Ridge Mountains of North Carolina or The Rocky Mountains of Utah.

Exclusively included for 1 year from delivery of eligible 2025 model year vehicle

Discover More

delta promo banner showing a delta airplane flying over a ford dealership

Ford Motor Company is excited to partner with Delta Air Line to offer special discounts or customers traveling to and from a Ford Experience in 2025.

You may also call Conferences and Events®

1.800.328.1111*

Monday-Friday, 8:00am-6:30pm (EST)

Refer to Meeting Event Code NM4D7