2023 Model Year (MY) Bronco Transition Private Offer Information

Ford has issued the 2023 Bronco Transition Private Offer which provides 2023 Bronco order holders with a discount to make up for the rise in the cost of a 2023 Bronco since the time of reservation.

2023 MY Bronco Transition Private Offer Frequently Asked Questions (FAQs)

What is the 2023 Bronco Model Year Transition Private Offer?

This offer is intended to help offset the Manufacturer Suggested Retail Pricing (MSRP) increase from the time of reservation/order date to the current MSRP of your vehicle. The name has been changed from Bronco Price Protection to 2023 Bronco Model Year Transition Private Offer. Contact your Ford Dealer for more information about the 2023 Bronco Model Year Transition Private Offer.

Is Bronco Raptor covered under 2023 Bronco Model Year Transition Private Offer?

No, the Bronco Raptor is a specialty vehicle and is not included in the 2023 Bronco Model Year Transition Private Offer.

What are the 2023 Bronco Model Year Transition Private Offer amounts?

The 2023 Bronco Model Year Transition Private Offer amounts are based on relative Manufacturer Suggested Retail Pricing (MSRP) increases of model year changeovers and midyear MSRP increases.

How do I know my 2023 Bronco Model Year Transition Private Offer amount?

You can identify the amount your offer will be by using the instructions and table below:

  1. Determine if you are eligible for a Level A or Level B Offer
    • Level A: Reservation/Order placed on or before March 19th, 2021
    • Level B: Order placed on or after March 20th, 2021 
  2. Determine the Order Series/Door Configuration
    • 2023 Bronco Model Year Transition Private Offer amounts are based on the last Series/Door Configuration selected prior to the MY changeover (September 9, 2022).
    • Changes to orders on or after September 9, 2022 will not impact Bronco Private Offer amounts.

Two-Door

Series

Level A

Level B

Base

$3,645

$2,845

Big Bend

$2,750

$2,350

Black Diamond

$3,325

$2,350

Outer Banks

$2,750

$2,350

Badlands

$3,425

$2,450

Wildtrak

$3,880

$3,080

First Edition

$3,880

-

Four-Door

Series

Level A

Level B

Base

$3,095

$2,845

Big Bend

$2,245

$1,995

Black Diamond

$2,820

$1,995

Outer Banks

$2,845

$2,595

Badlands

$3,220

$2,395

Wildtrak

$3,620

$2,925

Everglades

-

$1,995

First Edition

$3,620

-

 

How do I claim the 2023 Bronco Model Year Transition Private Offer?

Your Ford Dealer will be able to claim your private offer when you take delivery of the vehicle.

How do I know when the original Reservation/Order was placed?

 You can find your reservation and order dates in the reservation and order confirmation emails or on your Ford.com account.

What is the price impact with HOSS 3.0 becoming a standard feature on Wildtrak? Is my price protection affected?

By making the HOSS 3.0 feature content standard, the MSRP on a Wildtrak will increase by $2,515. Bronco price protection covers a similarly equipped vehicle. When significant features are added or deleted, MSRP is adjusted accordingly, and the price protection amount remains the same.

If I no longer want a Wildtrak with the HOSS 3.0 content, can I switch to a different series and retain my price protection?

Yes, switching to a different series will retain Wildtrak price protection amounts which may vary depending on when your order was placed. Please work with your Ford Dealer to determine the correct amount.