Ford Experiences
Experience Ford Like Never Before
Ready to take your driving to the next level? Experience Marketplace offers driving adventures for everyone — whether you own a Ford vehicle or not. And the New Owner Benefit Experiences are complimentary driving experiences for new owners of select vehicles.
Experience Marketplace
Experience for Anyone
Bronco Off-Roadeo Half Day Adventure
Don’t own a Bronco SUV, and want to see what one can do? Take a half-day at one of our five locations and put a Bronco through its paces in rugged hills and woods or crawling rocks in the desert and mountains.
Las Vegas, NV +4 more
Multiple dates per month
Vehicle provided
$795*
*Taxes and fees not included
Owner Experience
Ford Off-Road Adventures
Take your off-road capable Ford vehicle on an epic adventure. Learn from experienced guides and connect with other Ford SUV drivers in exclusive locations across America.
Rubicon Trail, CA +6 more
2026 Adventures run July to November
Bring your own Ford SUV
Ticket prices may vary
Owner Experience
Bring Your Own Bronco
Bring Your Own Bronco is a 4-hour experience driving your own vehicle on the trails at select Bronco Off-Roadeo locations. Owners can select from two program experiences that will expand their skills and confidence when off-roading.
Moab, UT +2 more
Multiple dates per month
Bring your own Bronco
$495*
*Taxes and fees not included
Owner Experience
Raptor® Rally
The ultimate off-road experience is gearing up for its return! Be the first to know dates, location, and exclusive details for Raptor Rally 003. This is your chance to conquer new terrain alongside fellow F-150, Bronco, and Ranger Raptor owners. Don't miss out – sign up for updates now!
Lake Havasu
October 16-17
Bring your own Raptor
Ticket prices may vary
Included Experiences for New Owners
New Owner Experience
Bronco Raptor® Off-Roadeo
Bronco Raptor takes Off-Roadeo to a whole new level of performance-inspired capability and high-speed fun. Learn from our team of world-class Performance Coaches as you put a Bronco Raptor (we provide) through the paces.
Mt. Potosi, NV
2026 Off-Roadeos run January to December
Vehicle provided
Included for 2025 and newer models*
*Offered for a limited time for each model year
New Owner Experience
Bronco Sport Off-Roadeo
Bronco Sport owners are invited to the ultimate off-road Experience. Owners and their guests (fee applies) will learn from off-road experts how to get the most out of their Bronco Sport SUV.
Maryville, Tennessee +1 more
2026 Off-Roadeos run January to December
Vehicle provided
Included for 2025 and newer models*
*Offered for a limited time for each model year
New Owner Experience
Bronco Off-Roadeo
From dense forests to high desert, a choice of 5 destinations across the U.S. offer the varied terrain Bronco owners crave. Seasoned off-road instructors help you reach a new level.
Moab, UT +4 more
2026 Off-Roadeos run January to December
Vehicle provided
Included for 2025 and newer models*
*Offered for a limited time for each model year
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