Mustang Immersion

Join fellow Mustang Owners for a guided scenic drive through North Carolina, sharpen your skills with expert instruction from professional driving coaches, and get the chance to drive various generations of this iconic car.

One day experience included for eligible owners. Optional add-ons for a cost.

Charlotte Motor Speedway, Concord, NC

Offered March – November 2026

Vehicle provided

See Dates

What to Expect

Heritage Drive

Let's give everyone a taste of what Mustangs have been since the beginning, and we're going back. The closed-course driving module will feature a selection of Mustang's from previous generations for you to experience. Let's jump in, get behind the wheel, and see how Mustang has changed from generation to generation, and just how far it's come. We can't wait to hear which one is everyone's favorite.

Note:

This event has 4 automatic transmission vehicles and 12 manual transmission vehicles available.

Key Information

More information available in our FAQ section at the bottom of the page.

Location

You will start and finish your driving day at the Performance Center and classroom building.

Age Requirements

16+ with a current, valid driver's license. Drivers under 18 will need to have a parental consent form signed on-site. The minimum age requirement for non-driving guests is 14+ years old.

Clothing

Comfortable, seasonal attire is recommended. Wear soft-soled shoes, such as driving or tennis shoes. Open-toed shoes are not allowed.

Time

Pricing

Includes taxes

Owner Only

Included

Owner & Guest

$195

Pricing & Upgrades

Included for eligible owners with the optional upgrade to bring a guest.

One-Day Experience

Owner Only

Included

Partake in a guided scenic drive with on-road instruction, handling activities, and classroom activities. Catered lunch provided.

Owner & Guest

$195

Event Dates

Filters

Seats Available(0)

Sold Out(0)

Registration Closed(0)

Spots left

Registration Closed

Sold out

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Explore the Options

Check out the other events and find the right match for you.

Drag Strip

Get Details

Ford Racing Gear

Shop Gear

Frequently Asked Questions

Eligibility, Registration, and Guests

The Experience

Travel

Costs & Cancellation

General

Eligibility to attend Mustang Unleashed
EcoBoost and Mustang GT owners who have taken delivery of a qualifying 2025 or 2026 Model-Year Mustang are eligible to attend Mustang Unleashed. One (1) Mustang Unleashed visit is included with a vehicle purchase and is available to the original vehicle owner. You must be a resident of the United States.
Eligibility for 2025 Model Year Owners – To Participate, owners must attend by the earliest of the following dates:

Within one year of your vehicle’s purchase date
By the final program date in November 2026

Eligibility for 2026 Model Year Owners – To Participate, owners must attend by the earliest of the following dates:

Within one year of your vehicle’s purchase date
By the final program date in November 2027

Please Note: Complimentary Mustang Unleashed owner credits for 2024 Model Year vehicles have expired and may no longer be redeemed. Please check out our Ford Experiences website for other Experiences available. For those who do not own a qualifying vehicle, go to Ford Experiences to check out other excited Ford Experiences offered. Not quite ready to register yet, visit Mustang Unleashed for Mustang updates and to stay connected. Vehicle ownership is verified by VIN number. Only one owner/eligible participant per vehicle/VIN number is eligible to attend. Owner must be the original owner of the eligible vehicle.

Yes – you may bring one paying guest.
Guest Experience // +$195
Eligible guests will be able to participate in all program activities. The Owner and Guest will share drive time throughout the day.
Please see the "Are there age requirements?" section for additional details regarding minimum ages for eligibility.
*IMPORTANT: If you do not select the GUEST OPTION, you understand that no additional person(s) will be allowed to attend the Drive Day activities. This will exclude all other person(s) besides the registered Owner from classroom sessions, on-track experience, and meals.

Available for Road Course and Drag Strip classes only.
There is an option to purchase a property damage waiver to limit financial responsibility for damage done to the Ford Mustang used in the Mustang Unleashed program. Without the limited liability, the student assumes full financial responsibility up to the vehicle’s full replacement value for any and all damage they do to the vehicle.
This option can be purchased during registration, on this website, prior to attending, or at check-in upon arrival.

Mustang Unleashed Event Waiver/Liability:
Vehicle Damage Waiver.
Participant acknowledges and agrees that participating in events at Wheelhouse is inherently dangerous and assumes all risk of loss, except to the extent of Wheelhouse’s gross negligent or willful misconduct, incurred in connection with or otherwise related to participation in events at the Wheelhouse. In consideration for Wheelhouse to agree to allow Participant to drive, practice, qualify and/or race in its vehicle and on its track, Participant agrees to hold harmless, indemnify and defend WH against any and all claims, demands, actions (including attorney’s fees and costs) liability, losses, damages, injuries (including, without limitation death and dismemberment) and accidents of whatever kind resulting in any way from participating in events at WH. Participant further understands and agrees that he/she assumes full financial responsibility up to full replacement value of the WH vehicle assigned to Participant (as described below) for any and all damage Participant does to the vehicle. Notwithstanding the foregoing, Participant may elect (where designated herein) a property damage waiver option and pay an additional fee to limit his/her financial responsibility to Six Thousand Five Hundred Dollars ($6,500.00) for damage done to the vehicle.

POLICIES
1. PARTICIPANT AGREES TO ASSUME FULL FINANCIAL RESPONSIBILITY UP TO THE LIMIT AGREED FOR PROPERTY DAMAGE. PARTICIPANT ALSO AGREES TO FULL FINANCIAL RESPONSIBILITY FOR PERSONAL INJURY ARISING OUT OF OR RELATED TO THE EVENT(S) WHETHER CAUSED BY THE NEGLIGENCE OF PARTICIPANT OR OTHERWISE. ONLY PARTICIPANT NAMED ABOVE IS AUTHORIZED TO DRIVE THE ASSIGNED VEHICLE.
2. IF THE VEHICLE SUFFERS MECHANICAL FAILURE, WHEELHOUSE WILL PROVIDE, TO THE BEST OF THEIR ABILITIES, A BACK-UP VEHICLE.
3. AT ANY TIME, AND IN ITS SOLE DISCRETION, WHEELHOUSE RESERVES THE RIGHT TO REMOVE THE DRIVER FROM THE VEHICLE FOR ANY REASON. WHEELHOUSE ALSO RESERVES THE RIGHT TO DECIDE WHETHER OR NOT TO PROVIDE AN ADDITIONAL VEHICLE AS BACK-UP, RESULTING FROM ASSIGNED VEHICLE BEING DAMAGED. ANY ADDITIONAL VEHICLE ASSIGNED WILL REQUIRE AN ADDITIONAL LIMITED LIABILITY FEE, IF OPTION IS SELECTED, OTHERWISE, PARTICIPANT WILL BE FULLY RESPONSIBLE FOR THE NEWLY ASSIGNED VEHICLE. REFUNDS WILL BE AT THE DISCRETION OF WHEELHOUSE.

Discover a world of Ford Experiences

From track days to rock crawling, we have a whole host of events to help you get the most out of a Ford vehicle.

Explore More

Need more information?

You can contact us with any questions about the Mustang Unleashed experience.

Mustang Immersion

What to Expect

Location

Age Requirements

Clothing

Time

Pricing

Pricing Information

Pricing & Upgrades

One-Day Experience

Included

$195

Event Dates

Filters

Explore the Options

Drag Strip

Ford Racing Gear

Frequently Asked Questions

Who is eligible to attend?

Can I bring a guest?

Are there age requirements?

What is my liability?

What if tickets are unavailable?

Discover a world of Ford Experiences

Guests

Vehicle Use

Road Course

Discover a world of Ford Experiences

Event Dates

Filters