What’s next for cars? Ford has the answer.

Ford has restructured its vision for cars. With an emphasis on capability and roominess, as well as high performance and fuel economy-focused options, the latest lineup is designed with something for everyone.

Cars and SUVs. They're not so different after all.

Find your perfect fit.

Technology that’s here to help.

Ford offers smart ways to help make driving enjoyable. The available driver-assist technologies are designed to help give you more confidence in your vehicle.

Ford Co-Pilot360™ Technology

  • A graphic demonstrating pre collision assist with automatic emergency braking

    Pre-Collision Assist with Automatic Emergency Braking (AEB)


    This available feature scans the road ahead and can alert you to potential collisions with vehicles or pedestrians detected in your path.10* If an impact becomes imminent and you don’t take corrective action, the brakes can apply automatically. But don’t worry – they’ll only activate if they’re needed.

    *Pre-Collision Assist with Automatic Emergency Braking can detect pedestrians, but not in all conditions, and does not replace safe driving. See owner’s manual for system limitations.

  • A graphic demonstrating BLIS with cross traffic alert

    BLIS® with Cross-Traffic Alert


    The available Blind Spot Information System (BLIS) can help detect and alert you to vehicles in your blind spot, while Cross-Traffic Alert can detect traffic behind you when you’re slowly backing out of a parking spot or driveway.10

  • A graphic demonstrating the lane keeping system

    Lane-Keeping System


    The available Lane-Keeping System can help you stay in your lane, even during a moment of distraction. When on a marked road, this smart feature scans your vehicle’s position between the lines in the road ahead and can alert you if you’re starting to edge out of your lane.10*

    *Lane-Keeping system does not control steering.

  • A graphic demonstrating enhanced active park assist

    Enhanced Active Park Assist


    Available Enhanced Active Park Assist makes it easy to nail an impressive park time after time – even in tight parallel or reverse perpendicular spots. All you have to do is activate, shift, accelerate and brake while your vehicle takes care of the rest. This feature also offers park out assist with side-sensing capability to help you navigate out of a spot when someone’s parked too close.10

The future of Ford.

Since its inception, Ford has always had an eye for innovation. Right now, that means greater efforts toward improving fuel efficiency, vehicle safety and capability. These advancements can be seen across the Ford lineup as Ford Co-Pilot360™ driver-assist technologies, new fueling technologies and in our all-new, completely redesigned vehicles like the 2020 Explorer, available now. Still to come, vehicles like the 2021 Ford Bronco* embody the modernized values of Ford, ensuring that our stamp on the future will be a bold one. In hopes of facilitating a more sustainable future, Ford continues to deliver ever-evolving fuel technologies to fit your needs.
*Available 2021

Explore Ford Fuel Options