Privacy

New Privacy Statement Effective 9.21.2014



1. General Statement:

We respect your privacy and are committed to protecting it. This privacy statement explains our policies and practices regarding online customer information. It is through this disclosure that we intend to provide you with a level of comfort and confidence in how we collect, use, and safeguard personal and other information we collect or that you provide through this website, and how you can contact us if you have any questions or concerns. It is our sincere hope that by explaining our data handling practices we will develop a trusting and long-lasting relationship with you. By using the site, you agree to the terms of this privacy statement. For information regarding the data that Vehicle Health Report and SYNC Services (where equipped) collect from you to provide you with these services, see Terms and Conditions .

2. Information About Our Organization and Website and General Data Collection Practices:

This Privacy Statement applies to www.ford.com and its related mobile site, and to SYNC related website pages on www.Support.Ford.com, which are owned by Ford Motor Company, Marketing, Sales and Service Division, 16800 Executive Plaza Drive, Dearborn, MI 48126. This site also contains certain micro-sites which may be administered by a third-party on behalf of Ford such as warriorsinpink.com.

The business purpose of this website is to provide visitors: (1) with knowledge of the features and benefits of the complete line of cars, crossovers, SUVs and trucks; (2) with purchasing-related information such as available incentives, services, product inventory and dealership contacts; (3) the ability to save and share certain content that is of interest to you such as your favorite vehicles, technologies, and photos and videos; (4) SYNC product information, including SYNC software and support documentation, and the ability to manage your SYNC and Vehicle Health Report accounts including setting various preferences; (5) the opportunity to enter sweepstakes and purchase items; and (6) the opportunity to share your story regarding a Ford Motor Company product.

On certain portions of this website, you may have the opportunity to request information or a contact from your local dealer through various shopping tools. These shopping tools include Build and Price, Search Dealer Inventory, Incentives and Offers, Request a Local Quote, and Trade-in Value. When you provide your personally identifiable information in those instances, it is collected by FordDirect, an independent company that assists our dealers. If you choose to provide your personally identifiable information to FordDirect, please note that it will be subject to the Privacy Policy of http://www.forddirectprivacy.com/ .

Certain features that are available on www.ford.com may not be available on the related mobile site and vice versa.

When you visit this site, other parties such as third-party advertising partners and analytics providers may collect information about your online activity over time and across websites. This information may include identifiers that may permit those parties to serve tailored ads to your device. For more information about third-party advertising partners’ collection and use of such data for interest-based advertising purposes (and opting out of such use), see “Interest-Based Online/Behavioral Advertising” below.

Because there is not yet a common understanding of how to interpret web browser-based “Do Not Track” (“DNT”) signals other than cookies, Ford Motor Company does not currently respond to undefined “DNT” signals to its US websites.

Most browsers can be configured not to accept cookies, however, this may prevent you from having access to some functions or services on our sites.

3. Personally Identifiable Information We Collect From You:

When you visit ford.com we will not collect any personally identifiable information about you unless you provide it to us voluntarily. For purposes of this Privacy Statement, ”personally identifiable information” is information that identifies you as an individual, for example your name, street address, telephone number, e-mail address and credit card number. If you opt not to provide us with personally identifiable information you can still access our website, however you may be unable to participate in certain promotions, such as sweepstakes, create login credentials in order to use certain functionalities on the site, activate or use a service, have a purchase order fulfilled or receive product information.

Creating Login Credentials

Certain pages of this website may allow you to create login credentials by typing in your user name/ID and password and other information, or by using Facebook credentials in order to utilize certain functionalities. If you choose to create login credentials using your Facebook account where you allow us to access your Facebook information that is publicly available or that you have made publicly available (e.g., name, user ID, profile picture), and information you “Allow” the website to access. For more information regarding Facebook's privacy practices including connecting with an application on Facebook, see the Facebook privacy policy at www.facebook.com. Ford Motor Company does not own or operate the Facebook platform. If you click “Allow,” this website will have access to the aforementioned information, but will collect and store only your Facebook name, Facebook user ID, and your email address.

This site may use session and persistent “cookies” to collect personally identifiable information in order to verify login credentials, and it may use a third party to deliver site functionality. An explanation for each of these items and how they work is included in Section 7 – Methods to Collect Information.

Preferences

Some functionality and services we provide you offer the opportunity to save certain content two ways. You can save it anonymously (in that instance, content will be associated with your computer by placing a session or persistent cookie on it), or by using one of the available social media authentication methods such as Facebook, Google+ and Yahoo. By authenticating through one of the social media options, you allow us to receive your information that is accessible. We encourage you to review the privacy policy and any terms and conditions for the method you choose to utilize for authentication.

VEHICLE HEALTH REPORT PRIVACY NOTICE (if equipped, U.S. only): When you run a Vehicle Health Report, Ford Motor Company may collect your cell phone number (to process your report request) and diagnostic information about your vehicle. Certain versions or updates to Vehicle Health Report may also collect additional vehicle information. Ford may use the vehicle information it collects, as well as information regarding individual access to Vehicle Health Reports on this site.com, for any purpose. If you do not want to disclose your cell phone number or vehicle information, do not run the feature or set up your Vehicle Health Report profile on this site. Refer to the Vehicle Health Report Terms and Conditions for more information.

Our primary goal in collecting personally identifiable information from you when you visit ford.com is to provide you the functionality and services that you need to have a meaningful and customized experience while using the site features. We need to collect personally identifiable information in order to fulfill a site user request such as mailing a brochure, lead generation, sending marketing or promotional materials including e-mails or other information, and fulfill purchases or sweepstakes entries.

You may be able to post things, such as reviews or stories, to this site. In doing so, your name may also be posted. Please keep in mind that if you disclose personally identifiable information or other sensitive data through a chat room, message board, or other public online forums, this information may be collected and used by others.

If you are linked to this site upon requesting information by text message and you later reply “STOP,” you agree to receive a confirmation text message to your STOP.

Email addresses collected at the point of the Tell-a-Friend email tools will be used solely for the purpose of forwarding to your intended recipient.

See Section 12 regarding links to third-party sites, including widgets.

4. How We Use the Personally Identifiable Information We Collect:

Personally identifiable information collected on ford.com may be used to:

  • Fulfill a site user request (e.g., brochure fulfillment, lead generation, send marketing or promotional materials including e-mails or other information, sweepstakes entries, save or share content)
  • Fulfill and deliver an order for goods or services such as, if equipped, a Vehicle Health Report, SYNC Services, or software downloads
  • Respond to your comments or requests for information
  • Meet a request for or to develop new products or services
  • Make the user experience more customer friendly
  • Contact you if necessary in the course of processing or shipping an order for products or services
  • Generate site analytics that improve our site layout, content, product offerings and services
  • Compile user data that is stored in our corporate database; for site visitors in the U.S. this data may be used for marketing and other purposes
  • Match personal data collected here with data about you that we collect through other sources
  • Comply with legal requirements

5. Other (Non-Personally Identifiable) Information We Collect From Site Visitors:

ford.com collects other “non-personally identifiable information” from site visitors. This means that we do not track these items on an individual basis that identifies the site visitor, but rather gather and collect this information on an aggregate [or anonymous] basis that includes all site visitors. Non-personally identifiable information may include information such as tracking the site pages that are visited, the amount of time spent on our site, clicks, page views, events (which shopping tools you interacted with), and zip code.

If you visit a related mobile site or are directed to this site via a QR Code that you scanned, we collect additional non-personally identifiable information which may include the type/model of the mobile device viewing the site and the mobile device’s service provider and operating system.

If your mobile phone has the capability and the GPS feature on the mobile phone is turned on, you can utilize certain locator functionalities on the site which may utilize your GPS data to determine your location in order to fulfill your request.

Our primary goal in collecting non-personally identifiable information from you is to be able to perform site metrics that allow us to improve the functionality of the website.

We may use session and persistent “cookies,” session logs, spot light ads/web beacons/GIF/pixel tags, banner ads or links, third party networks that serve user-requested emails (e.g., a third party email service provider for Tell-a-Friend user-customized emails), and third-party click tracking analytics tools (such as Adobe, DoubleClick, Efficient Frontier, and Google Analytics) to collect aggregate or other non-personally identifiable information about site visitors. An explanation on collection methods and how they work is included in Section 7 - Methods to Collect Information, below.

6. How We Use the Aggregate or Non-Personally Identifiable Information We Collect:

Non-Personally identifiable information collected on ford.com may be used to:

  • Compile aggregate and statistical data to help in website design and to identify popular features
  • Measure site activity to allow us to update our site to better meet user wants and needs
  • Make the user experience more customer friendly

Ford.com utilizes non-personally identifiable information for the purpose of performing analytics on the users' experience while visiting this site. This analysis:

  • Is performed on an aggregate level and does not identify you or your information personally
  • May involve the use of a third-party vendor acting on behalf of ford.com
  • Is performed in order to improve our website and the user experience
  • May include the use of session and/or persistent cookies to track user movement across this and other Ford Motor Company websites or to track other events within or across this and other Ford Motor Company websites

7. Methods to Collect Information and Interest-Based/Online Behavioral Advertising:

A “cookie” is a small text file that helps us in many ways to make your visit to our website more enjoyable and meaningful to you. For example, cookies avoid you having to log in every time you come back to one of our websites. They also allow us to tailor a website or advertisement to better match your interests and preferences. There are a couple different types of cookies.

A “session” cookie is stored only in your computer's working memory (RAM) and only lasts for your browsing session. When you close all your browser's windows, or when you shut down your computer, the session cookie disappears forever.

A “persistent” cookie is stored on your computer's hard drive until a specified date, which could be tomorrow, next week, or 10 years from now. Persistent cookies stay on your computer until either a) they expire, b) they are overwritten with newer cookies, or c) you manually remove them. Most browsers can be configured not to accept cookies, however, this may prevent you from having access to some site functions or features.

This site may use a third party to activate and/or deliver a service, or deliver site functionality such as fulfilling your request to purchase a product or service, including items from our online store. In performing this function the third party may place a persistent cookie on your computer or have to gather personal information from you in order to activate and deliver the service, or facilitate the processing of your purchase.

This site may use a third-party click tracking analytics tool (such as Adobe, and Google Analytics) to capture clickthrough statistics.

ford.com may use spotlight ads/web beacons/GIF/pixel tags which are site instrumentation tools that help us to determine, for instance, whether a page has been viewed or not and, if so, how many times. Emails or electronic newsletters we send may use tools (e.g., pixel tags or web beacons) to gather email metrics and information to improve the reader’s experience such as how many of the emails are opened, if they were printed or forwarded, the type of device (e.g., mobile or PC) from which they were opened, and the city, state, and county associated with the applicable IP address. In general, any electronic image viewed as part of a webpage, including an ad banner, can act as a web beacon.

When you visit our website the server housing the pages automatically generates a “session log.” We use session logs to help us determine how people travel through our site. In this way, we can structure our pages so that the information most frequently visited is easier to find. By tracking page visits, we can also determine if the information we're providing is being used. The only data gathered is the Internet Protocol (IP) address from which you came (which contains no personal information), the website that referred you, the pages you visited and the date and time of those visits.

If you visit this site with an open ID, you may integrate with third-party social media sites, and ford.com may track on an aggregate level the number of visits to this site with an open ID, the number of items “liked” on this site, or items on this site that you choose to share with a third-party social media site.

Users may be directed to ford.com via banner ads, site links or QR Codes. Ads, site links or QR Codes may use tools such as cookies or web beacons to deliver metrics on the effectiveness of the ads or links. They do not collect personally identifiable information from the user.

Interest-Based/Online Behavioral Advertising

Interest-Based/Online Behavioral Advertising. On some pages of our site we may allow third-party advertising partners to set web tracking tools (e.g., cookies and web beacons) to collect anonymous, non-personally identifiable information regarding your activities on those pages (e.g., your IP address, page(s) visited, time of day). We may also share such information we have collected with third-party advertising partners. These advertising partners may use this information (and similar information collected from other websites) for purposes of delivering future targeted advertisements to you when you visit other (non-Ford) sites within their networks. This practice is commonly referred to as “interest-based advertising” or “online behavioral advertising.”

Pages of our website that collect information that may be used by such advertising partners for interest-based advertising purposes are identified by a link to AdChoices on the page.

Opting out (site pages). If you do not want your browsing while on such pages to be used for interest-based advertising purposes, you may click on the AdChoices link to opt-out of such uses by the listed advertising partner(s). Even if you opt-out through this service, we may still collect non-personally identifiable information regarding your site activities and use it for non-interest-based advertising purposes as described in this privacy statement.

Opting out (advertisements). Advertisements on third-party sites that contain the AdChoices link and that link to this privacy statement may have been directed to you based on anonymous, non-personally identifiable information collected by advertising partners over time and across websites. These advertisements provide a mechanism to opt-out of the advertising partners' use of this information for interest-based advertising purposes. Even if you opt-out through this service, we may still collect and use information from the advertisements for non-interest based advertising purposes, such as to determine the effectiveness of the advertisements.

Opt-out Compliance Service. This site and advertisements on third-party sites that link to this privacy statement use the Evidon assurance service to comply with the cross-industry Self-Regulatory Program for Online Behavioral Advertising managed by the Digital Advertising Alliance (DAA) ( http://www.aboutads.info ). When you opt-out on site pages or through such advertisements, Evidon conveys your opt-out election(s) to the applicable advertising partner(s), which then know to place a cookie on your specific computer and browser (and only the specific computer and browser from which you opt out) indicating that you have opted out. If you clear your browser cookies and wish to remain opted out of interest-based advertising, you must opt-out again. The list of our advertising partners may be updated from time to time. To opt-out of internet-based advertising by all DAA-participating companies, visit http://www.aboutads.info/choices/.

8. Sharing Your Information

ford.com does not share, sell, or rent personally identifiable information with independent companies for their own use without providing you a choice.

If you create account credentials, you may be provided the opportunity to use the same account identification (email address) for one or more Ford Motor Company or its affiliates’ websites (including SYNC) or you may choose to create a new account. To facilitate this for you, when you provide your email address to us on registration on certain portions of this website, we may check whether there is already an existing account with this email address and advise you. When you register with another Ford Motor Company or affiliate website, we share with such website whether an account exists for the email address you have entered so that you can be advised whether you may use an existing account.

Personally identifiable information that you provide to us in the course of requesting a product or service through this website may be gathered and stored in one or more of our corporate databases. For site visitors in the U.S. personally identifiable information may be used for purposes of contacting you for things like promotional offers, marketing programs, or other communications from this website or other Ford Motor Company programs and services.

We may share personally identifiable information that we collect about you with other companies within the Ford Motor Company family of companies or subsidiaries. Our “family of companies” is the group of companies related to us by common control or ownership. We share information within this “family” as a normal part of conducting business and offering products and services to our customers.

Personally identifiable information that you provide to ford.com, except for mobile numbers provided when requesting text messages and mobile alerts, may be shared with our authorized Ford dealers. This is necessary in order to honor your request, such as, if you choose to set up an online service appointment through Vehicle Health Report (if equipped, U.S. only), for a price quote on a vehicle or in order to provide a dealer with information for purposes of contacting you in their regular course of business. In addition, for VHR account holders, if you choose to set up an online appointment, in most cases your VHR data will automatically be sent to your preferred dealer in your SYNC profile. The dealer is not restricted by ford.com in their use of your data.

Vendors, contractors or partners of ford.com who have access to your personally identifiable information in connection with providing services for ford.com are required to keep the information confidential and are not permitted to use this information for any other purpose than to carry out the services they are performing for ford.com.

ford.com may share personally identifiable information with subcontractors. Subcontractors are restricted from using this data in any other way other than to provide these services to Ford Motor Company and they may not share or resell this data

Site metrics for ford.com may be shared with other Ford Motor Company websites or subsidiaries or affiliates. The information shared will be aggregate data and will not include any of your personally identifiable information.

ford.com will disclose your personally identifiable information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Ford Motor Company or the site; (b) protect and defend the rights or property of Ford Motor Company and this site; or, (c) act under exigent circumstances to protect the personal safety of users of Ford Motor Company, its web sites, or the public.

9. Access To and Control Over the Use of Your Information

To correct or update your personal information you may contact us at:

UNITED STATES

Telephone

800-392-3673

800-232-5952 (TDD for the hearing impaired)



Available 8:00 am - 5:00 pm EST

Monday - Friday



Mailing Address

Ford Motor Company

Customer Relationship Center

P.O. Box 6248

Dearborn, MI 48126

You will be asked for name and address so that we may be able to process your changes. ford.com will use reasonable efforts to correct any factual inaccuracies in your information.

If you have created a SYNC account you can access this information by logging in to your SYNC account. To correct or update your personally identifiable information, you will be asked for your password or the answer to your security question so that we may be able to process your changes. The scope of access available for this request is for information stored in the database that holds the data for ford.com. Any personally identifiable information that has been collected from you on other Company websites will not be accessible or changeable through the processing of this request.

10. Security of Your Information

Safeguarding information of visitors to our website is important to us. We use systems, policies and procedures to maintain accuracy of information and to protect information from loss, misuse or alteration.

When you send personally identifiable information, such as name, address and telephone numbers, to ford.com we use “Secure Socket Layers” or SSL to protect your data. SSL is encryption technology that helps safeguard your personally identifiable information against misuse by unauthorized individuals.

Vendors, contractors or partners of ford.com who have access to your personally identifiable information in connection with providing services for ford.com are required to keep the information confidential.

11. Consent to Processing

By visiting this site and by providing your personally identifiable information to us, you understand and consent to the collection, use, processing, transfer, and disclosure of your personally identifiable and non-personally identifiable information globally --- including to the United States – in accordance with this Privacy Statement. Therefore, by visiting this site and by providing such information, you consent to the transfer of such information across country borders, and to the use, processing, and disclosure of such information in global locations. Your consent shall be deemed to include your consent to transfer of the personally identifiable or non-personally identifiable information to locations that may have different levels of privacy protection than in your own country.

12. Links to Other Sites

ford.com provides links to other websites. We encourage you to review the privacy statements of all sites which you visit, including those whose links are provided so that you can understand how those sites collect, use and share your information. ford.com is not responsible for the privacy statements, content or data handling practices on other websites.

Parts of this site may provide dealer and vehicle locator services which are provided by a third-party vendor. In order to provide you with the closest dealers, we may need to collect your IP address to determine your general location, or we may ask you to provide location information such as zip code or City and State. In instances where we use a third-party vendor to provide dealer locator services, we will provide them a zip code.

If you use available mapping functionality on this website, you agree to be bound by the mapping service’s terms and conditions/privacy policy. For example, if you use Bing you agree to be bound by the Microsoft Service Agreement and Microsoft Online Privacy Statement. In addition, if you are on an associated mobile site and the GPS feature on the mobile phone is turned on (if it has such capability), your GPS data may be utilized by the mapping service to determine your location in order to fulfill your request for location services.

If you choose to utilize the ShareThis widget to share content on this website with your friends, please note that ShareThis is an independent third party and is not a vendor, contractor or partner of ford.com. All information (personally identifiable or aggregate) that is collected by the ShareThis widget is collected by ShareThis and is subject to the ShareThis Privacy Policy and not the ford.com Privacy Statement.

13. Children's Privacy

ford.com does not knowingly intend to collect personally identifiable information from children under 13 years of age. If a child has provided us with personally identifiable information, a parent or guardian of that child may contact us at the phone number or mailing address listed in section 14 if they want this information deleted from our records. We will then make reasonable efforts to delete the child’s information from the database that stores information for ford.com.

14. Contacting Us

If you have any questions, comments or concerns about this online privacy statement for ford.com, ford.com privacy practices, or have any questions regarding the contents of this website please contact us at

UNITED STATES

Telephone

800-392-3673

800-232-5952 (TDD for the hearing impaired)



Available 8:00 am - 5:00 pm EST

Monday - Friday



Mailing Address

Ford Motor Company

Customer Relationship Center

P.O. Box 6248

Dearborn, MI 48126

ford.com is committed to working with consumers to obtain a fair and rapid resolution of any complaints or disputes about privacy and the handling of your data. ford.com will be happy to respond to your questions and comments.

15. Privacy Statement Effective Date and Revision Days

Occasionally we may update the privacy statement for ford.com in order to reflect any changes to the website or our privacy practices. If we make any updates to this statement, including any updates reflecting material changes to our Online Behavioral/Interest-Based Advertising practices, the new statement will be posted to the website ten (10) days prior to the changes taking effect.

The effective date of this privacy statement is January 1, 2014

1. General Statement:

We respect your privacy and are committed to protecting it. This privacy statement explains our policies and practices regarding online customer information. It is through this disclosure that we intend to provide you with a level of comfort and confidence in how we collect, use, and safeguard personal and other information we collect or that you provide through this website, and how you can contact us if you have any questions or concerns. It is our sincere hope that by explaining our data handling practices we will develop a trusting and long-lasting relationship with you. By using the site, you agree to the terms of this privacy statement. For information regarding the data that Vehicle Health Report and SYNC Services (where equipped) collect from you to provide you with these services, see Terms and Conditions .

2. Information About Our Organization and Website and General Data Collection Practices:

This Privacy Statement applies to www.ford.com and its related mobile site, and to SYNC related website pages on www.Support.Ford.com, which are owned by Ford Motor Company, Marketing, Sales and Service Division, 16800 Executive Plaza Drive, Dearborn, MI 48126. This site also contains certain micro-sites which may be administered by a third-party on behalf of Ford such as warriorsinpink.com.

The business purpose of this website is to provide visitors: (1) with knowledge of the features and benefits of the complete line of cars, crossovers, SUVs and trucks; (2) with purchasing-related information such as available incentives, services, product inventory and dealership contacts; (3) the ability to save and share certain content that is of interest to you such as your favorite vehicles, technologies, and photos and videos; (4) SYNC product information, including SYNC software and support documentation, and the ability to manage your SYNC and Vehicle Health Report accounts including setting various preferences; (5) the opportunity to enter sweepstakes and purchase items; and (6) the opportunity to share your story regarding a Ford Motor Company product.

On certain portions of this website, you may have the opportunity to request information or a contact from your local dealer through various shopping tools. These shopping tools include Build and Price, Search Dealer Inventory, Incentives and Offers, Request a Local Quote, and Trade-in Value. When you provide your personally identifiable information in those instances, it is collected by FordDirect, an independent company that assists our dealers. If you choose to provide your personally identifiable information to FordDirect, please note that it will be subject to the FordDirect Privacy Policy located at http://www.forddirectprivacy.com/ .

Certain features that are available on www.ford.com may not be available on the related mobile site and vice versa.

Online Tracking Information

When you visit this site, other parties such as third-party advertising partners and analytics providers may collect information about your online activity over time and across websites. This information may include identifiers that may permit those parties to serve tailored ads to your device. For more information about third-party advertising partners’ collection and use of such data for interest-based advertising purposes (and opting out of such use), see “Interest-Based Online/Behavioral Advertising” below.

Because there is not yet a common understanding of how to interpret web browser-based “Do Not Track” (“DNT”) signals other than cookies, Ford Motor Company does not currently respond to undefined “DNT” signals to its US websites.

Most browsers can be configured not to accept cookies, however, this may prevent you from having access to some functions or services on our sites.

See Sections 5 and 7 for more information.

3. Personally Identifiable Information We Collect From You:

When you visit ford.com we will not collect any personally identifiable information about you unless you provide it to us voluntarily. For purposes of this Privacy Statement, ”personally identifiable information” is information that identifies you as an individual, for example your name, street address, telephone number, e-mail address and credit card number. If you opt not to provide us with personally identifiable information you can still access our website, however you may be unable to participate in certain promotions, such as sweepstakes, create login credentials in order to use certain functionalities on the site, activate or use a service, have a purchase order fulfilled or receive product information.

Saving Content

Some functionality and services we provide you offer the opportunity to save certain content two ways. You can save it anonymously (in that instance, content will be associated with your computer by placing a session or persistent cookie on it), or by creating login credentials described in the next paragraph.

Creating Login Credentials

Certain pages of this website may allow you to create login credentials by typing in your user name/ID or email address and password and other information, or by using one of the available social media authentication methods such as Facebook, Google +, and Yahoo. If you choose to create login credentials using your account with one of the available social media authentication tools, you allow us to access your information that is publicly available or that you have made publicly available (e.g., name, user ID, profile picture), and information you “Allow” the website to access. By authenticating through one of the social media options, you allow us to receive your information that is accessible. We encourage you to review the privacy policy and any terms and conditions, for the method you choose to utilize for authentication.

This site may use session and persistent “cookies” to collect personally identifiable information in order to verify login credentials, and it may use a third party to deliver site functionality. An explanation for each of these items and how they work is included in Section 7 – Methods to Collect Information.

VEHICLE HEALTH REPORT PRIVACY NOTICE (if equipped, U.S. only): When you run a Vehicle Health Report, Ford Motor Company may collect your cell phone number (to process your report request) and diagnostic information about your vehicle. Certain versions or updates to Vehicle Health Report may also collect additional vehicle information. Ford may use the vehicle information it collects, as well as information regarding individual access to Vehicle Health Reports on this site.com, for any purpose. If you do not want to disclose your cell phone number or vehicle information, do not run the feature or set up your Vehicle Health Report profile on this site. Refer to the Vehicle Health Report Terms and Conditions for more information.

Our primary goal in collecting personally identifiable information from you when you visit ford.com is to provide you the functionality and services that you need to have a meaningful and customized experience while using the site features. We need to collect personally identifiable information in order to fulfill a site user request such as mailing a brochure, lead generation, sending marketing or promotional materials including e-mails or other information, and fulfill purchases or sweepstakes entries.

You may be able to post things, such as reviews or stories, to this site. In doing so, your name may also be posted. Please keep in mind that if you disclose personally identifiable information or other sensitive data through a chat room, message board, or other public online forums, this information may be collected and used by others.

If you are linked to this site upon requesting information by text message and you later reply “STOP,” you agree to receive a confirmation text message to your STOP.

Email addresses collected at the point of the Tell-a-Friend email tools will be used solely for the purpose of forwarding to your intended recipient.

4. How We Use the Personally Identifiable Information We Collect:

Personally identifiable information collected on ford.com may be used to:

  • Fulfill a site user request (e.g., brochure fulfillment, lead generation, send marketing or promotional materials including e-mails or other information, sweepstakes entries, save or share content)
  • Fulfill and deliver an order for goods or services such as, if equipped, a Vehicle Health Report, SYNC Services, or software downloads
  • Respond to your comments or requests for information
  • Meet a request for or to develop new products or services
  • Make the user experience more customer friendly
  • Contact you if necessary in the course of processing or shipping an order for products or services
  • Generate site analytics that improve our site layout, content, product offerings and services
  • Compile user data that is stored in our corporate database; for site visitors in the U.S. this data may be used for marketing and other purposes
  • Match personal data collected here with data about you that we collect through other sources
  • Comply with legal requirements

5. Other (Non-Personally Identifiable) Information We Collect From Site Visitors:

ford.com collects other “non-personally identifiable information” from site visitors. This means that we do not track these items on an individual basis that identifies the site visitor, but rather gather and collect this information on an aggregate [or anonymous] basis that includes all site visitors. Non-personally identifiable information may include information such as tracking the site pages that are visited, the amount of time spent on our site, clicks, page views, events (which shopping tools you interacted with), and zip code.

If you visit a related mobile site or are directed to this site via a QR Code that you scanned, we collect additional non-personally identifiable information which may include the type/model of the mobile device viewing the site and the mobile device’s service provider and operating system.

If your mobile phone has the capability and the GPS feature on the mobile phone is turned on, you can utilize certain locator functionalities on the site which may utilize your GPS data to determine your location in order to fulfill your request.

Our primary goal in collecting non-personally identifiable information from you is to be able to perform site metrics that allow us to improve the functionality of the website.

We may use session and persistent “cookies,” session logs, spot light ads/web beacons/GIF/pixel tags, banner ads or links, third party networks that serve user-requested emails (e.g., a third party email service provider for Tell-a-Friend user-customized emails), and third-party click tracking analytics tools (such as Adobe, DoubleClick, Efficient Frontier, and Google Analytics; these companies may also use such tools) to collect aggregate or other non-personally identifiable information about site visitors. An explanation on collection methods and how they work is included in Section 7 - Methods to Collect Information, below.

6. How We Use the Aggregate or Non-Personally Identifiable Information We Collect:

Non-Personally identifiable information collected on ford.com may be used to:

  • Compile aggregate and statistical data to help in website design and to identify popular features
  • Measure site activity to allow us to update our site to better meet user wants and needs
  • Make the user experience more customer friendly

Ford.com utilizes non-personally identifiable information for the purpose of performing analytics on the users' experience while visiting this site. This analysis:

  • Is performed on an aggregate level and does not identify you or your information personally
  • May involve the use of a third-party vendor acting on behalf of ford.com
  • Is performed in order to improve our website and the user experience
  • May include the use of session and/or persistent cookies to track user movement across this and other Ford Motor Company websites or to track other events within or across this and other Ford Motor Company websites

7. Methods to Collect Information and Interest-Based/Online Behavioral Advertising:

A “cookie” is a small text file that helps us in many ways to make your visit to our website more enjoyable and meaningful to you. For example, cookies avoid you having to log in every time you come back to one of our websites. They also allow us to tailor a website or advertisement to better match your interests and preferences. There are a couple different types of cookies.

A “session” cookie is stored only in your computer's working memory (RAM) and only lasts for your browsing session. When you close all your browser's windows, or when you shut down your computer, the session cookie disappears forever.

A “persistent” cookie is stored on your computer's hard drive until a specified date, which could be tomorrow, next week, or 10 years from now. Persistent cookies stay on your computer until either a) they expire, b) they are overwritten with newer cookies, or c) you manually remove them. Most browsers can be configured not to accept cookies, however, this may prevent you from having access to some site functions or features.

This site may use a third party to activate and/or deliver a service, or deliver site functionality such as fulfilling your request to purchase a product or service, including items from our online store. In performing this function the third party may place a persistent cookie on your computer or have to gather personal information from you in order to activate and deliver the service, or facilitate the processing of your purchase.

This site may use a third-party click tracking analytics tool (such as Adobe, and Google Analytics) to capture clickthrough statistics.

ford.com may use spotlight ads/web beacons/GIF/pixel tags which are site instrumentation tools that help us to determine, for instance, whether a page has been viewed or not and, if so, how many times. Emails or electronic newsletters we send may use tools (e.g., pixel tags or web beacons) to gather email metrics and information to improve the reader’s experience such as how many of the emails are opened, if they were printed or forwarded, the type of device (e.g., mobile or PC) from which they were opened, and the city, state, and county associated with the applicable IP address. In general, any electronic image viewed as part of a webpage, including an ad banner, can act as a web beacon.

When you visit our website the server housing the pages automatically generates a “session log.” We use session logs to help us determine how people travel through our site. In this way, we can structure our pages so that the information most frequently visited is easier to find. By tracking page visits, we can also determine if the information we're providing is being used. The only data gathered is the Internet Protocol (IP) address from which you came (which contains no personal information), the website that referred you, the pages you visited and the date and time of those visits.

If you visit this site with an open ID, you may integrate with third-party social media sites, and ford.com may track on an aggregate level the number of visits to this site with an open ID, the number of items “liked” on this site, or items on this site that you choose to share with a third-party social media site.

Users may be directed to ford.com via banner ads, site links or QR Codes. Ads, site links or QR Codes may use tools such as cookies or web beacons to deliver metrics on the effectiveness of the ads or links. They do not collect personally identifiable information from the user.

Interest-Based/Online Behavioral Advertising

Interest-Based/Online Behavioral Advertising. On some pages of our site we may allow third-party advertising partners to set web tracking tools (e.g., cookies and web beacons) to collect anonymous, non-personally identifiable information regarding your activities on those pages (e.g., your IP address, page(s) visited, time of day). We may also share such information we have collected with third-party advertising partners. These advertising partners may use this information (and similar information collected from other websites) for purposes of delivering future targeted advertisements to you when you visit other (non-Ford) sites within their networks. This practice is commonly referred to as “interest-based advertising” or “online behavioral advertising.”

Pages of our website that collect information that may be used by such advertising partners for interest-based advertising purposes are identified by a link to AdChoices on the page.

Opting out (site pages). If you do not want your browsing while on such pages to be used for interest-based advertising purposes, you may click on the AdChoices link to opt-out of such uses by the listed advertising partner(s). Even if you opt-out through this service, we may still collect non-personally identifiable information regarding your site activities and use it for non-interest-based advertising purposes as described in this privacy statement.

Opting out (advertisements). Advertisements on third-party sites that contain the AdChoices link and that link to this privacy statement may have been directed to you based on anonymous, non-personally identifiable information collected by advertising partners over time and across websites. These advertisements provide a mechanism to opt-out of the advertising partners' use of this information for interest-based advertising purposes. Even if you opt-out through this service, we may still collect and use information from the advertisements for non-interest based advertising purposes, such as to determine the effectiveness of the advertisements.

Opt-out Compliance Service. This site and advertisements on third-party sites that link to this privacy statement use the Evidon assurance service to comply with the cross-industry Self-Regulatory Program for Online Behavioral Advertising managed by the Digital Advertising Alliance (DAA) ( http://www.aboutads.info ). When you opt-out on site pages or through such advertisements, Evidon conveys your opt-out election(s) to the applicable advertising partner(s), which then know to place a cookie on your specific computer and browser (and only the specific computer and browser from which you opt out) indicating that you have opted out. If you clear your browser cookies and wish to remain opted out of interest-based advertising, you must opt-out again. The list of our advertising partners may be updated from time to time. To opt-out of internet-based advertising by all DAA-participating companies, visit http://www.aboutads.info/choices/.

8. Sharing Your Information

ford.com does not share, sell, or rent personally identifiable information with independent companies for their own use without providing you a choice.

If you create account credentials, you may be provided the opportunity to use the same account identification (email address) for one or more Ford Motor Company or its affiliates’ websites (including SYNC) or you may choose to create a new account. To facilitate this for you, when you provide your email address to us on registration on certain portions of this website, we may check whether there is already an existing account with this email address and advise you. When you register with another Ford Motor Company or affiliate website, we share with such website whether an account exists for the email address you have entered so that you can be advised whether you may use an existing account.

Personally identifiable information that you provide to us in the course of requesting a product or service through this website may be gathered and stored in one or more of our corporate databases. For site visitors in the U.S. personally identifiable information may be used for purposes of contacting you for things like promotional offers, marketing programs, or other communications from this website or other Ford Motor Company programs and services.

We may share personally identifiable information that we collect about you with other companies within the Ford Motor Company family of companies or subsidiaries. Our “family of companies” is the group of companies related to us by common control or ownership. We share information within this “family” as a normal part of conducting business and offering products and services to our customers.

Personally identifiable information that you provide to ford.com, except for mobile numbers provided when requesting text messages and mobile alerts, may be shared with our authorized Ford dealers. This is necessary in order to honor your request, such as, if you choose to set up an online service appointment through Vehicle Health Report (if equipped, U.S. only), for a price quote on a vehicle or in order to provide a dealer with information for purposes of contacting you in their regular course of business. In addition, for VHR account holders, if you choose to set up an online appointment, in most cases your VHR data will automatically be sent to your preferred dealer in your SYNC profile. The dealer is not restricted by ford.com in their use of your data.

Vendors, contractors or partners of ford.com who have access to your personally identifiable information in connection with providing services for ford.com are required to keep the information confidential and are not permitted to use this information for any other purpose than to carry out the services they are performing for ford.com.

ford.com may share personally identifiable information with subcontractors. Subcontractors are restricted from using this data in any other way other than to provide these services to Ford Motor Company and they may not share or resell this data

Site metrics for ford.com may be shared with other Ford Motor Company websites or subsidiaries or affiliates. The information shared will be aggregate data and will not include any of your personally identifiable information.

ford.com will disclose your personally identifiable information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Ford Motor Company or the site; (b) protect and defend the rights or property of Ford Motor Company and this site; or, (c) act under exigent circumstances to protect the personal safety of users of Ford Motor Company, its web sites, or the public.

9. Access To and Control Over the Use of Your Information

To correct or update your personal information you may contact us at:

Telephone

800-392-3673

800-232-5952 (TDD for the hearing impaired)



Available Monday-Friday, 8:00 a.m. - 8:00 p.m. EST and Saturday, 9:00 a.m. - 5:30 p.m. EST



Mailing Address

Ford Motor Company

Customer Relationship Center

P.O. Box 6248

Dearborn, MI 48126

You will be asked for name and address so that we may be able to process your changes. ford.com will use reasonable efforts to correct any factual inaccuracies in your information.

If you have created a SYNC account you can access this information by logging in to your SYNC account. To correct or update your personally identifiable information, you will be asked for your password or the answer to your security question so that we may be able to process your changes. The scope of access available for this request is for information stored in the database that holds the data for ford.com. Any personally identifiable information that has been collected from you on other Company websites will not be accessible or changeable through the processing of this request.

10. Security of Your Information

Safeguarding information of visitors to our website is important to us. We use systems, policies and procedures to maintain accuracy of information and to protect information from loss, misuse or alteration.

When you send personally identifiable information, such as name, address and telephone numbers, to ford.com we use “Secure Socket Layers” or SSL to protect your data. SSL is encryption technology that helps safeguard your personally identifiable information against misuse by unauthorized individuals.

Vendors, contractors or partners of ford.com who have access to your personally identifiable information in connection with providing services for ford.com are required to keep the information confidential.

11. Consent to Processing

By visiting this site and by providing your personally identifiable information to us, you understand and consent to the collection, use, processing, transfer, and disclosure of your personally identifiable and non-personally identifiable information globally --- including to the United States – in accordance with this Privacy Statement. Therefore, by visiting this site and by providing such information, you consent to the transfer of such information across country borders, and to the use, processing, and disclosure of such information in global locations. Your consent shall be deemed to include your consent to transfer of the personally identifiable or non-personally identifiable information to locations that may have different levels of privacy protection than in your own country.

12. Links to Other Sites

ford.com provides links to other websites. We encourage you to review the privacy statements of all sites which you visit, including those whose links are provided so that you can understand how those sites collect, use and share your information. ford.com is not responsible for the privacy statements, content or data handling practices on other websites.

Parts of this site may provide dealer and vehicle locator services which are provided by a third-party vendor. In order to provide you with the closest dealers, we may need to collect your IP address to determine your general location, or we may ask you to provide location information such as zip code or City and State. In instances where we use a third-party vendor to provide dealer locator services, we will provide them a zip code.

If you use available mapping functionality on this website, you agree to be bound by the mapping service’s terms and conditions/privacy policy. For example, if you use Bing you agree to be bound by the Microsoft Service Agreement and Microsoft Online Privacy Statement. In addition, if you are on an associated mobile site and the GPS feature on the mobile phone is turned on (if it has such capability), your GPS data may be utilized by the mapping service to determine your location in order to fulfill your request for location services.

13. Children's Privacy

ford.com does not knowingly intend to collect personally identifiable information from children under 13 years of age. If a child has provided us with personally identifiable information, a parent or guardian of that child may contact us at the phone number or mailing address listed in section 14 if they want this information deleted from our records. We will then make reasonable efforts to delete the child’s information from the database that stores information for ford.com.

14. Contacting Us

If you have any questions, comments or concerns about this online privacy statement for ford.com, ford.com privacy practices, or have any questions regarding the contents of this website please contact us at

Telephone

800-392-3673

800-232-5952 (TDD for the hearing impaired)



Available Monday-Friday, 8:00 a.m. - 8:00 p.m. EST and Saturday, 9:00 a.m. - 5:30 p.m. EST



Mailing Address

Ford Motor Company

Customer Relationship Center

P.O. Box 6248

Dearborn, MI 48126

ford.com is committed to working with consumers to obtain a fair and rapid resolution of any complaints or disputes about privacy and the handling of your data. ford.com will be happy to respond to your questions and comments.

15. Privacy Statement Effective Date and Revision Days

Occasionally we may update the privacy statement for ford.com in order to reflect any changes to the website or our privacy practices. If we make any updates to this statement, including any updates reflecting material changes to our Online Behavioral/Interest-Based Advertising practices, the new statement will be posted to the website ten (10) days prior to the changes taking effect.

The effective date of this privacy statement is September 21, 2014

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Note: AXZ Plan pricing information is not available on all Ford websites. In addition, some vehicles, trims or options you select may not qualify for AXZ Plans. Also, some dealers may choose not to participate in AXZ Plan pricing. Contact your local dealer to determine their level of participation in the Program and final vehicle pricing.

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  • 1. Starting MSRP excludes destination/delivery charge, taxes, title and registration. Optional equipment not included. Starting A, Z and X Plan price is for qualified, eligible customers and excludes document fee, destination/delivery charge, taxes, title and registration. Not all vehicles qualify for A, Z or X Plan. Price ranges based on MSRP on base model to top model and do not include optional equipment not included on those models, destination/delivery charge, taxes, title or registration.
  • 2. EPA-estimated city/hwy mpg for the model indicated. See fueleconomy.gov for fuel economy of other engine/transmission combinations. Actual mileage will vary. On plug-in hybrid models and electric models, fuel economy is stated in MPGe. MPGe is the EPA equivalent measure of gasoline fuel efficiency for electric mode operation.
  • 3. When properly equipped.
  • 4. Option/Package price based on Manufacturers Suggest Retail Price excluding taxes based on 5% APR Ford credit financing financed over 60 months. Not all buyers will qualify for Ford Credit financing.
  • 5. The Estimated Selling Price of vehicle less cash back, rebates, and net trade in allowance. It does not include amounts for fees, sales tax, service contracts, etc. Consult your dealer for actual price and complete details.
  • 6. Special APR offers applied to Estimated Selling Price. Special APR offers require Ford Credit Financing. Not all buyers will qualify. See dealer for qualifications and complete details.
  • 7. Special Lease offers applied to Estimated Capitalized Cost. Special Lease offers require Ford Credit Financing. Not all buyers will qualify. See dealer for qualifications and complete details.
  • 8. See your dealer for details.
  • 9. Option/Package price based on A, Z, or X Plan price for qualified, eligible A, Z, or X Plan customers excluding taxes based on 5% APR Ford credit financing financed over 60 months. Not all buyers will qualify for Ford Credit financing.
  • 15. Classes are:  Compact Cars (Fiesta); Small Sedans and Hatchbacks (Focus); Midsize Sedans (Fusion); Full-Size Sedans (Taurus); RWD Sports Cars (Mustang); Small Utilities (Escape); Midsize Utilities (Edge); Large Utilities (Flex and Explorer); Extended Utilities (Expedition); Full-Size Pickups under 8,500 lbs. GVWR, Non-Hybrid (F-150); Full-Size Pickups over 8,500 lbs. GVWR (Super Duty).
  • 16. EPA-estimated Fiesta SE with SFE Package; Focus SE with SFE Package. Actual mileage may vary. See fueleconomy.gov for details.
  • 17. Excludes models with SYNC with MyFord Touch.
  • 18. Only on vehicles equipped with SYNC with MyFord Touch.
  • 19. See fueleconomy.gov.
  • 20. For Dealer Ordered vehicles, the vehicle has already been ordered by the dealer and is in the process of being manufactured by the factory. If you are interested in the vehicle marked "Dealer Ordered", contact the dealership for a delivery estimate.
  • 21. On the F-750
  • 22. Based on Ford drive-cycle tests of comparably equipped 2011/2012 Ford and 2011/2012 competitive models. Class is Full-Size Pickups over 8,500 lbs. GVWR.
  • 27. SYNC is available on most Ford vehicles. Features/functionality vary by vehicle/model. Driving while distracted can result in loss of vehicle control. Only use SYNC/MyFord Touch/other devices, even with voice commands, when it is safe to do so. Some features may be locked out while the vehicle is in gear. Traffic alerts and turn-by-turn directions available in select markets. Not all features are compatible with all phones. Message and data rates may apply.
  • 28. The vehicle's electrical system (including the battery), the wireless service provider's signal and a connected mobile phone must all be available and operating for 911 Assist to function properly. These systems may become damaged in a crash. The paired mobile phone must be connected to SYNC, and the 911 Assist feature enabled, in order for 911 to be dialed. When the feature is ON, 911 Assist uses your paired and connected mobile phone to assist occupants to contact emergency services by dialing 911 if your airbag deploys or, on certain vehicles, if the emergency fuel pump shut-off is activated.
  • 34. Optional. SiriusXM Satellite Radio, Traffic and Travel Link subscriptions sold separately or as a package after trial expires. SiriusXM Traffic and Travel Link service available in select markets. Subscriptions are governed by SiriusXM Customer Agreement; see www.siriusxm.com. Sirius U.S. Satellite Service available in the 48 contiguous states and D.C. Sirius, XM and all related marks and logos are trademarks of Sirius XM Radio Inc.
  • 36. Optional Ford Work Solutions. Available on F-Series, E-Series, Transit Connect and Super Duty. Some features unavailable while driving.
  • 39. Remember that even advanced technology cannot overcome the laws of physics. It's always possible to lose control of a vehicle due to inappropriate driver input for the conditions.
  • 42. Based on analysis of data published by EPA, 11/10. Actual mileage may vary.
  • 43. Android is a trademark of Google Inc. iPhone® is a registered trademarks of Apple Inc. The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.
  • 48. You must have a Bluetooth®-enabled phone paired to your SYNC system. The Bluetooth word mark is a trademark of the Bluetooth SIG, Inc. HD Radio is a proprietary trademark of iBiquity Digital Corp. iPad®, iPod® and iTunes® are registered trademarks of Apple Inc. The term Wi-Fi® is a registered trademark of the Wi-Fi Alliance®. Sony is a registered trademark of the Sony Corporation.
  • 49. Only on vehicles with SYNC® with MyFord Touch® with voice activated Navigation system or SYNC with hard drive-based voice activated Navigation system. Commands may vary by model year.
  • 52. Google Maps is a trademark of Google, Inc. MapQuest is a trademark of AOL Inc.
  • 53. PANDORA, the PANDORA logo, and the Pandora trade dress are trademarks or registered trademarks of Pandora Media, Inc. Used with permission. iHeartAuto is a registered trademark of Clear Channel Broadcasting, Inc. Slacker® is a registered trademark of Slacker®, Inc. Stitcher Smart Radio is a registered trademark of Stitcher, Inc. NPR and the NPR logo are registered trademarks of National Public Radio, Inc. Used with permission. Gracenote is a registered trademark of Gracenote, Inc.
  • 63. SYNC® AppLink™ is available on select models and compatible with select smartphone platforms. SYNC AppLink is not compatible with MyFord Touch. Commands may vary by phone and AppLink software.
  • 64. 20 Operator Assist sessions included with each one-year paid/complimentary SYNC Services subscription. Fees apply for additional sessions. See syncmyride.com.
  • 67. EPA-estimated 17 city/25 hwy/20 combined mpg, AWD. Actual mileage may vary. Figures achieved using premium unleaded gasoline.
  • 68. Achieved with premium fuel.
  • 129. SYNC Services varies by trim level and model year and may require a subscription. Traffic alerts and turn-by-turn directions available in select markets. Message and data rates may apply. Ford Motor Company reserves the right to change or discontinue this product service at any time without prior notification or incurring any future obligation.
  • 159. All prices are manufactures suggested retail prices and exclude destination/delivery charge, taxes, title and registration. Optional equipment not included. Prices may not reflect all equipment shown in images. Dealers are the best source for up-to-date pricing.
  • 160. 160 Models produced or recalibrated after 7/8/2013.
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