Ford® Team Bronco Ambassador William Smethurst

Guide all day, gig all night. For years, that’s been William’s go-to plan for living a fulfilling life in Colorado. And while he admits he’s been incredibly lucky to call both fishing and music his livelihood, his proudest work is simply being a husband and a dad to his two girls. When it comes to his fly-fishing clients, William knows his Bronco^® SUV can get them to the river and back with confidence, convenience and a lot of creature comforts. And he counts all of his travels as precious lessons: “Life is a journey we learn the whole way.”