Frank Smethurt collage pictures

Frank Smethurst

Frank posing for the camera

Adventure Angler and Guide

When the school bell rang, young Frank and his brother William would take off to local waters and fish ‘til dark. They were hooked. Meanwhile, Frank was discovering an even bigger lure to angling, thanks to the life-changing lessons and epic stories from an Atlanta neighbor who was a pioneer in saltwater flats fly-fishing. Apparently, Frank learned a lot, diving headfirst into the sport and eventually winning the 2004 and 2005 Rocky Mountain Region of the Flyfishing Masters. Equally gratifying? Raising a kind, outdoorsy and amazing 1-2year-old daughter – and hitting the trail in his new Bronco® SUV: “Fishing road trips are the key to happiness.”  


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Frank’s 2021 Bronco® Black DiamondTM model shown in Carbonized Gray.

Carbonized Gray

Bronco® Black Diamond™ Model

The life of a fly fisherman is on the fly. Therefore, Frank’s rooftop heavy-duty tent, portable air compressor kit and heavy-duty, off-road recovery kit, are just a few of the essentials to keep him self-sufficient outdoors.
Vehicle Details: 2021 model year; computer-generated image shown. Due to high demand, certain trims, models and features may no longer be available for retail order. Limited inventory may be available at selected dealers. Contact your local dealer for more information.

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Frank standing on a rock in the middle of a lake