Ford® Team Bronco Ambassador Erik Leon

Erik standing in the snow at the top of a mountain.
Erik fishing at the ocean shoreline.
A snow covered tree.
Erik standing in the snow holding a ski.
Professional Snowboarder  |  Outdoor Enthusiast
Erik Leon

For Erik, inspiration came from everywhere: His supportive parents, his neighborhood friends and the people he met riding his local mountain. They all, in one way or another, had his back and fed his voracious appetite for snowboarding. But championships, backside airs and epic hand plants aside, Erik’s MO is giving back to the community, developing his own affordable product line and working with youth-focused nonprofits to make snowboarding more inclusive and accessible for underprivileged kids. Erik knows all too well that adventure isn’t always an easy road but that hardships and challenges shouldn’t stop anyone: “Step with confidence, expect failure and seek excellence.”

Erik’s 2023 Bronco® Sport Heritage Limited model shown in Yellowstone.
2023 model year; computer-generated image with optional equipment shown.
2023 Bronco® Sport Heritage Limited Model

Snowboarders travel with snowboards, and Eric stows his on the Yakima Small Roof-Mounted Cargo Platform. He also runs with the Yakima Rack-Mounted Stand-Up Paddle Board Carrier and Hitch-Mounted Tilting Bicycle Carrier. Why stop at just one sport?

Erik at the shoreline with a fishing pole.