Ford® Team Bronco Ambassador Erik Leon

For Erik, inspiration came from everywhere: His supportive parents, his neighborhood friends and the people he met riding his local mountain. They all, in one way or another, had his back and fed his voracious appetite for snowboarding. But championships, backside airs and epic hand plants aside, Erik’s MO is giving back to the community, developing his own affordable product line and working with youth-focused nonprofits to make snowboarding more inclusive and accessible for underprivileged kids. Erik knows all too well that adventure isn’t always an easy road but that hardships and challenges shouldn’t stop anyone: “Step with confidence, expect failure and seek excellence.”