Collage pictures showing Eric’s Bronco® Badlands® SUV shown in Hot Pepper Red.

Eric Matt

Eric posing for camera

Adventure Photographer 

Eric did college for a while. Then he didn’t. Because he had plans bigger than a university’s curriculum. And his parents came to support the move with love and understanding. Like everyone else in his life, they were swayed by Eric’s passion for his craft. Biggest highs so far? Capturing Alaskan glaciers in their full glory. Biggest hopes? Driving to the Arctic Ocean and swimming in it for summer solstice. He’s certain his Bronco® SUV is up for that, and he’s eloquent on giving life your all: “Years from now, you'll either thank yourself for pursuing your goals, or you'll wish you had pursued them.”


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Eric Matt’s 2023 Bronco® Badlands® model shown in Hot Pepper Red

Hot Pepper Red

Bronco® Badlands® Model

Extreme adventurers need over-the-top capability. And along with his protective rock rails, rooftop tent and HD bumper, his Badlands suspension gives Eric the confidence he needs on the toughest trails.
Vehicle Details: 2023 model year; computer-generated image with optional equipment and Sasquatch® Package shown.  Extra-cost color shown. Due to high demand, certain trims, models and features may no longer be available for retail order. Limited inventory may be available at selected dealers. Contact your local dealer for more information.

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Eric on top of peak with arms outstretched.