Ford® Team Bronco Ambassador Eric Matt

Eric standing in front of mountains.
Eric looking at mountains in the distance.
Tree in foreground, mountains in background.
Eric
Matt
Eric posing for camera.
Adventure Photographer
Eric Matt

Eric did college for a while. Then he didn’t. Because he had plans bigger than a university’s curriculum. And his parents came to support the move with love and understanding. Like everyone else in his life, they were swayed by Eric’s passion for his craft. Biggest highs so far? Capturing Alaskan glaciers in their full glory. Biggest hopes? Driving to the Arctic Ocean and swimming in it for summer solstice. He’s certain his Bronco® is up for that, and he’s eloquent on giving life your all: “Years from now, you’ll either thank yourself for pursuing your goals, or you’ll wish you had pursued them.”

Eric Matt’s 2021 Bronco® Badlands® shown in Cyber Orange.
2021 model year; computer-generated image with available equipment and Sasquatch® Package shown.
Bronco Badlands®
Cyber Orange Metallic Tri-Coat

Extreme adventurers need over-the-top capability. And along with his protective rock rails, rooftop tent and HD bumper, his Badlands suspension gives Eric the confidence he needs on the toughest trails.

Eric on top of peak with arms outstretched.