2021 Ford® Bronco SUV | Reservation Explained

What Does a Reservation Do For You?

It gets you one step closer to owning the all-new Bronco.

Reserve now to secure your Bronco. Beginning in December 2020, you will be able to convert your reservation to an order with your preferred Ford Dealer.

In early 2021, your Ford Dealer will be able to provide an approximate date for the delivery of your Bronco. Initial Bronco 2 and 4-door deliveries are targeted to begin in June 2021. 

Due to the high number of Bronco 2 and 4-door reservations, deliveries may extend into the 2022 calendar year.

Preproduction computer-generated image shown. Not representative of vehicle reserved. Vehicle available mid-2021.

2021Bronco

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Reservations are full for this model. Please select a different model.

*Fully refundable. You will be able to complete your configuration in late 2020. Production nears in spring 2021.

Here’s How It Works

Get Started

What is a reservation?

A reservation lets you configure and be among the first to order a new Bronco from Ford with a refundable Reservation Deposit. It is not an actual order and does not guarantee delivery.

What steps are required to complete my reservation?

Go online and select your preferred configuration, create a Ford Account, select your preferred dealer and enter your credit/debit card details and address. A confirmation receipt will be sent to the email address you provide. *

What is a Ford Account and why do I need one?

A Ford Account lets you sign in to the Ford website to save and manage your personal and reservation information. You need to create a Ford Account to reserve your Bronco. Reservations can also be tracked in your Ford Account at owner.ford.com/. *

Can I select any Ford Dealer?

Only Ford Dealers that are eligible and have activated online reservations can be selected. The eligible dealers will be provided based on your ZIP code, or you can enter the name of your favorite Ford Dealer and will be matched to them.

Can I make changes to my reservation?

You will be able to make changes and complete your Bronco configuration at the time you place your order. *

Can I cancel my reservation?

Yes. You can cancel your reservation at any time and receive a full refund. * You can do this in your account at ford.com. If for some reason you can’t process the cancellation online, you can contact a Ford Customer Experience Representative at 800-392-3673 (Ford U.S.). After canceling, allow seven to 10 business days for the reservation deposit to be credited to your original form of payment. Once you progress from a reservation to an order with a dealer, however, cancellation requests would be at that dealer’s discretion.

When can I order my vehicle?

You will be notified prior to when the vehicle’s ordering window opens to finalize and confirm your configuration and agree on pricing with your dealer.

What happens to the reservation deposit once I order?

The reservation deposit will be handled by your dealer along with the other details of your vehicle purchase.1

When will I take delivery of my vehicle?

You will be able to order your Bronco in late 2020. Production and deliveries will begin spring 2021. Once actual delivery times may vary based on vehicle model and configuration selected, residency and demand. Once your vehicle is scheduled, you will receive further notification.

Am I buying this vehicle directly from Ford?

No. The purchase agreement will be between you and the dealer, not you and Ford.

How many reservations can I make and can I transfer my reservation?

Up to two reservations per account. Your reservation number is assigned to you and cannot be transferred. *

Will you share my reservation information with my dealer?

Your reservation information will be shared with the dealer you select at the time of reservation. Please see our privacy policy at ford.com/help/privacy for additional information. *

How much will it cost to reserve a Bronco?

Reservations will cost $100 for each model.  

Is the $100 refundable?

Yes automatically with reservation cancellation.

Will reservations be fulfilled in the order placed?

Reservations will be fulfilled in approximately the same order received, based on final ordering and production of similarly configured Broncos. All reservations will be completed before production of stock units begins.

Can Customers update their dealer selection for their reservation?

Customers may reach out to Ford Customer Support at (800) 334-4375 for assistance in updating their dealer selection. In changing dealers, there will be no impact to a customer's reservation ID, vehicle details, or the associated timestamp.

When will customers be able to finalize their reservations?

Reservations open on July 13. The selected dealer will reach out to customers to complete the configuration and place the order, expected to be July for Bronco Sport and December for Bronco.

DISCLAIMER:

*By completing the Reservation Process, you are not ordering or purchasing a vehicle. Participation in the Program does not guarantee you vehicle delivery. Your Reservation does not guarantee a set price for the Vehicle.