YOU'RE PROUD TO SERVE.
WE'RE PROUD TO HONOR.

Proud to Honor is the military initiative by Ford Motor Company to raise awareness, strengthen existing programs and create an even more meaningful connection with our service members.

Luke Combs playing guitar with veterans.

FORD AND LUKE COMBS TEAM UP TO SURPRISE VETS

Check out this surprise segment from the 2021 Academy of Country Music Awards.™ It’s Luke and veteran Damon Williams performing Williams’ song “It’s Alright.”

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Shown with available Pro Power Onboard.
See owner's manual for important operating instructions.
Image of Proud to Honor camouflage shirt and military hat

PROUD TO HONOR STORE

Honor our heroes with what you wear. Every time you make a purchase of Proud to Honor merchandise, 100% of Ford profits will be donated to DAV (Disabled American Veterans) and Blue Star Families: two military charities that help our veterans, service members and their families.

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SUPPORT OUR COLLABORATORS

It's an honor serving those who defend our freedom. To support our heroes and their families, Ford Motor Company and Ford Motor Company Fund, the philanthropic arm of the company, work together with several organizations to offer services and programs for our military communities.

If you would like to join us in supporting our mission, you can make a contribution to the military organizations below that share the same vision.

DAV : Disabled American Veterans Charity

Guitars 4 Vets

Workshops for Warriors

Bunker Labs

Oscar Mike

Tuskegee Airmen

Boulder Crest Retreat

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Retired Colonel Vanessa Benson

Ford Military Ambassador

With more than 28 years of exemplary leadership and documented success, Colonel Vanessa Benson serves as the Ford Military Ambassador. A tireless advocate for our servicemen and servicewomen, veterans and their families, she spearheads various platforms which involve outreach development, marketing and forward-thinking programs that support our military.

She served in the 101st Airborne Division (Air Assault) - Fort Campbell, Kentucky, and Afghanistan; 2nd Infantry Division - Demilitarized Zone (DMZ), South Korea; 8th U.S. Army - Seoul, Korea; United States Southern Command – Miami, Florida; and the 130th Combat Engineer Brigade - Germany.

Portrait image of Colonel Benson with her arms crossed
Military personnel carrying boxes from a delivery truck

IMPACT

See how Ford has been able to contribute and make a positive impact on military communities across the country.

Learn About Our Impact

INCENTIVES

Ford would like to honor our military and first responders with a special offer. Get additional Bonus Cash for a limited time as our thanks to you.

See Offers
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We see workers assembling airplanes at the Willow Run Plant in 1943

HISTORY

Ford Motor Company has a long history of supporting the military that dates as far back as 1919.

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CAREERS

The men and women who have served our country become some of the strongest employees we have at Ford.

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