Proud to Honor is the military initiative by Ford Motor Company to raise awareness, strengthen existing programs and create an even more meaningful connection with our service members.
Check out this surprise segment from the 2021 Academy of Country Music Awards.™ It’s Luke and veteran Damon Williams performing Williams’ song “It’s Alright.”
Honor our heroes with what you wear. Every time you make a purchase of Proud to Honor merchandise, 100% of Ford profits will be donated to DAV (Disabled American Veterans) and Blue Star Families: two military charities that help our veterans, service members and their families.Shop Now
It's an honor serving those who defend our freedom. To support our heroes and their families, Ford Motor Company and Ford Motor Company Fund, the philanthropic arm of the company, work together with several organizations to offer services and programs for our military communities.
If you would like to join us in supporting our mission, you can make a contribution to the military organizations below that share the same vision.
DAV : Disabled American Veterans Charity
Guitars 4 Vets
Workshops for Warriors
Boulder Crest Retreat
With more than 28 years of exemplary leadership and documented success, Colonel Vanessa Benson serves as the Ford Military Ambassador. A tireless advocate for our servicemen and servicewomen, veterans and their families, she spearheads various platforms which involve outreach development, marketing and forward-thinking programs that support our military.
She served in the 101st Airborne Division (Air Assault) - Fort Campbell, Kentucky, and Afghanistan; 2nd Infantry Division - Demilitarized Zone (DMZ), South Korea; 8th U.S. Army - Seoul, Korea; United States Southern Command – Miami, Florida; and the 130th Combat Engineer Brigade - Germany.
See how Ford has been able to contribute and make a positive impact on military communities across the country.Learn About Our Impact
Ford would like to honor our military and first responders with a special offer as our thanks to you.See Offers