Proud to Honor is the military initiative by Ford Motor Company to raise awareness, strengthen existing programs and create an even more meaningful connection with our service members.
A split screen image of Jimmy Kimmel surprising Lieutenant Guerra and his family with an F 150
In a collaborative effort with ABC's "Jimmy Kimmel Live," Ford presented Lt. Roberto "Rob" Guerra, a registered nurse in the U.S. Navy Reserve Nurse Corps who has been treating COVID-19 patients, with a new Ford F-150 for his birthday.WATCH VIDEO
Honor our heroes with what you wear. When you shop at our online store, a portion of the proceeds goes directly to military charities that help our veterans, service members and their families.Coming Soon
With more than 28 years of exemplary leadership and documented success, Colonel Vanessa Benson serves as the Ford Military Ambassador. A tireless advocate for our servicemen and servicewomen, veterans and their families, she spearheads various platforms which involve outreach development, marketing and forward-thinking programs that support our military.
She served in the 101st Airborne Division (Air Assault) - Fort Campbell, Kentucky, and Afghanistan; 2nd Infantry Division - Demilitarized Zone (DMZ), South Korea; 8th U.S. Army - Seoul, Korea; United States Southern Command – Miami, Florida; and the 130th Combat Engineer Brigade - Germany.
It's an honor serving those who defend our freedom. To support our heroes and their families, Ford Motor Company and Ford Motor Company Fund, the philanthropic arm of the company, work together with several organizations to offer services and programs for our military communities.
DAV : Disabled American Veterans Charity
Workshops for Warriors
Boulder Crest Retreat
See how Ford has been able to contribute and make a positive impact on military communities across the country.Learn About Our Impact
Ford would like to honor our military, first responders and medical professionals with a special offer. Get additional Bonus Cash for a limited time as our thanks to you.See Offers