Built Ford Proud image containing Sydney Sweeney, Kai Lenny, Dee Bryant and Lloyd Vernis

      They’re Not Just Drivers. They’re Driven.

      We’re proud to know that our vehicles are the choice among those who don’t sit back and wait. But those who go out and make things happen. Those who inspire us. People like you. Demonstrating passion, ingenuity, courage — all in the spirit of Built Ford Proud.™
      Featured spokespeople are paid for by Ford Motor Company.
          • Close-up of Sydney Sweeney near a vintage Bronco® SUV


            Deep Family Roots Grew into a Lifelong Passion

            Watch Sydney Sweeney as she inspires others while restoring her vintage Bronco® SUV.
            Custom vehicle shown. Not available for sale.
            See Sydney’s Story 
          • Close-up of Kai Lenny


            Finding the Strength in Himself While Helping Others

            From surfboards to Director of the Board, Kai Lenny is a champion.
            Boards not for sale.
            See Kai’s Story 
          • Close-up of Dee Bryant wearing a crash helmet


            Crashing Through Gender Roadblocks

            Dee Bryant is a force to behold. Breaking stereotypes fueled by pure determination.
            Preproduction model shown. Available summer 2023.
            See Dee’s Story 
          • Close-up of Lloyd Vernis


            Giving Back to Those Who Gave

            Veteran — and barber — Lloyd Vernis is helping shape the lives of so many.
            See Lloyd’s Story 

          Actor. Influencer. Ford Lover.

          Sydney Sweeney learned to drive in her grandpa’s ’67 Ford F-100® pickup. Since then, she’s developed a lifelong passion for Ford vehicles. Sydney feels right at home getting her hands dirty while restoring her vintage Bronco® SUV she proudly named “Cherry.” Along the way, inspiring women everywhere to follow their passions.
              • Split image of close-up Sydney Sweeney wearing a hat and work overalls on a clothes hanger

                Reimagining Workwear

                Limited-edition Ford x Sydney Sweeney collection. Stylish women’s workwear made in partnership with Dickies that’s designed to get dirty.
                Shop the Collection
              • 2023 Ford Bronco® SUVs parked in a field

                A Legacy that Spans Generations

                It’s the SUV that set the mold for all SUV’s. From a young age, a classic Ford Bronco® SUV was Sydney Sweeney’s dream vehicle. Now make one yours.
                *Always consult the Owner’s Manual before off-road driving. Know your terrain and trail difficulty and use appropriate safety gear.
                Explore the Bronco Lineup
              • Close-up of Sydney Sweeney

                Syd’s Garage

                It was Sydney Sweeney’s dream to restore a vintage Bronco® SUV! See her on our Ford Instagram to see what she’s working on in her garage.
                Custom model shown. Not available for sale.
                Follow Her Story

              Surfer. Champion. Humanitarian.

              For big wave surfer, Kai Lenny, tackling a monster wall of water is all about timing. When the big waves roll in, he and his Ford pickup need to be ready to go. He also takes time to tackle another passion — building a charity.
                  • Kai Lenny fastening his surfboard in the bed of a Ford Super Duty® pickup

                    Gear That Helps Get You to The Action

                    Kai Lenny relies on Ford truck gear to help put him in the middle of the action. Browse Ford Accessories from bedliners, straps and more for all of life’s ventures.
                    Boards not for sale. Due to high demand and global supply-chain constraints, some models, trims, and features may not be available or may be subject to change. Check with your local dealer for current information. Cargo and load capacity limited by weight and weight distribution.
                    Browse Accessories
                  • Two Ford F-150® pickups being driven on the road

                    Making Big Waves with Big Capability

                    It takes a tough mind and tough body to take on a monster wave. The same can be said for the endurance and strength Ford F-150® pickups command every day.
                    Explore the F-150 Lineup
                  • Kai Lenny holding a surfboard walking near a 2023 Ford Super Duty® pickup

                    Ride with Kai

                    Kai Lenny is creating a legacy with his Ford trucks. Follow his story on our Ford Instagram for a first-hand look.
                    Due to high demand and global supply-chain constraints, some models, trims, and features may not be available or may be subject to change. Check with your local dealer for current information. Cargo and load capacity limited by weight and weight distribution.
                    Follow His Story

                  Thrill-Seeker. Stunt Driver. Trail Blazer.

                  How do you crush stereotypes in a male-dominated profession? By becoming a world-class stunt driver – as a minority woman. Dee Bryant spent thousands of hours behind the wheel honing her skills that broke the mold. And now she is out to inspire more women to follow their dreams.
                      • Close-up of Dee Bryant wearing a Ford Mustang® jacket

                        Look Awesome While Chasing Your Dream

                        Put the strength and speed of Mustang® on your back. With a stylish jacket that pays homage to the ultimate American muscle car.
                        Shop Mustang Apparel
                      • Two 2023 Ford Mustang Coups parked near shipping containers

                        Iconic in More Ways Than One

                        Like a fire breathing V8 engine; the power of one woman’s drive to make change is unmatched. Dee Bryant and Ford Mustang® — two icons that have changed the face of their industries.
                        Preproduction model shown. Available Summer 2023.
                        Explore Full Mustang Lineup
                      • Dee Bryant standing by an open door of a 2023 Ford Mustang® Coup

                        Keep up with Dee

                        Dee set out to follow a dream. Turned it into a passion. Now she inspires other women. Follow her story as a professional stunt driver on our Ford Instagram.
                        Preproduction model shown. Available Summer 2023.
                        Follow Her Story

                      Barber. Veteran. Community Leader.

                      When veteran Lloyd Vernis was naming his barber shop, he reached deep inside himself and came up with one word. Pride. He now serves his community as a hero by giving back to other vets with help from his Ford F-150® pickup.