Summer Supercharged

Summer is back. And we’re all ready to make the most of it. For warm days, great times and those iconic moments we hope will never end. We’re ready to create memories and explore all that life has to offer. So whatever this summer brings, you can be sure that we’ll be right there along for the ride.
A group of people at a lakeside campsite featuring a 2023 Ford Explorer

Let’s Get Going

Summer is about getting out there. Doing something bold. Having an adventure. Or sometimes, just relaxing at the beach. We’re all excited for the summer ahead. And we’re proud to help you get out there and explore all that summer has to offer.
  • A 2023 Ford F-150® Lightning™ truck backing a boat into the water

    Feel Electrified

    Summer is all about recharging and then taking on the next adventure. And the all-electric F-150® Lightning™ truck is ready to tackle it all. *
    *Preproduction model shown with optional equipment. Production begins spring 2022.
  • A woman in a tent looking at her smartphone with a 2023 Ford Bronco® SUV in the background

    Celebrating the Unbridled Spirit

    The Ford Bronco® SUV is your summer wilderness guide. Whether you want to explore mountain ranges, woodland trails or scenic shores. *
    *Vehicle shown with optional equipment and available Ford Accessories.
  • A group of friends hanging around a 2023 Ford Maverick™ pickup in an urban environment

    Versatile. Practical. Playful.

    Perfect for navigating a big city or escaping from it. The Ford Maverick™ pickup has room for you and all your gear.

Energizing an American Icon

Ford is supercharging the drive-In this summer. We’re pairing this iconic American tradition with our iconic American vehicles to create a revolutionary summer.
  • The Thor: Love and Thunder logo with the F-150® Lightning Theater logo below it

    Thunder Met Lightning

    We hosted an early screening of Marvel Studios’ newest film, Thor: Love and Thunder, an experience powered by the F-150® Lightning™. It was exciting in more ways than one.
  • The A24 Studios logo on top of the Marcel The Shell With Shoes On image and the Maverick Theater logo

    Celebrating the Independent Spirit

    Get ready for a night of creativity under the stars inspired by the Ford Maverick™ Pickup Truck. We’re headed to Los Angeles on July 29 to host a drive-in screening of A24’s hit family friendly film, Marcel the Shell with Shoes On, along with a Q&A with the film’s creators, local food, and backyard games.
    Get an invite 
  • A shot of a lake and mountains at dusk

    A Night Built for Bronco®

    We’ll be going off-road for a night of adventure. Where and when? Stay tuned. That info is coming soon.

A Summer to Remember

Bringing communities together. We believe in it. And we’re proud to be long-term partners with people who do that summer after summer.
Three men standing around a 2023 Ford Bronco®

Everybody In

We believe in an inclusive, safe and supportive atmosphere for all. So Ford and our dealer partners are proud to support a wide array of Pride events.
Three men engaged in a soccer match

Copita Alianza

Ford continues to supercharge the Hispanic community and its passion for fútbol as a second-year sponsor of Ford Copita Alianza, the biggest and most prestigious Hispanic youth soccer tournament in the U.S. – part of Alianza de Futbol tournament series.

Learn More

A woman thrusting both arms in the air

Essence Festival

Ford is back at the 2022 Essence Festival of Culture for the fourteenth summer and we’re getting ready for this once-in-a-lifetime, supercharged moment. So, join us for a weekend of celebration, inspiration and joy.
Ford Summer Supercharged Sales Event over an image of a family picnic and a 2022 Bronco Sport in background

Amp Up Your Summer 

Select 2023 Ford vehicles are available to order during the Ford Summer Sales Event. It’s just another way we’re supercharging your summer! 

Learn More