Ford Motor Company has been active in the fight against breast cancer since 1993. In 2006 Ford intensified its efforts by introducing Warriors in Pink and the Ford Warriors in Pink line of wear and gear. 100% of the net proceeds from the line goes directly to Susan G. Komen™.

Ford Warriors in Pink also uses an unusually broad outreach – beginning with Komen Race for the Cure® events and extending to popular magazines, TV shows, movies, celebrity endorsements, and other innovative approaches – to help keep the topic of breast cancer part of everyday conversation. The goal is to encourage women and, yes, even men, to engage in self-exams and self-care, which could lead to earlier diagnoses and in turn, could save lives. Ford is committed and has dedicated more than $115 million to the cause.

We hope that you will join us – whether you are a survivor, co-survivor or someone who just wants to spread the word. Welcome Warriors!