Ford Taurus and Super Duty offer lasting value.

Ford Taurus and Super Duty offer lasting value.

So what's it mean to win a Best Resale Value Award? James Bell, an executive market analyst with Kelley Blue Book's kbb.com, explains in an interview what it takes to win and why it's so important.

How do you come up with award winners?

We look at every vehicle on the road and we try to drive as many as we can. We do a lot of day-to-day life with the vehicle. We do a lot of study of how predecessor vehicles that have the same engine, transmission or componentry - how they stayed together. And how the market reacted to certain technologies - whether they were appreciated or ignored. Then we dig into the data, look at market trends, supply, fuel costs over the next year, availability of credit to buyers, and put all these factors together and put out our best projections.

Why is resale value important?

Resale value is one of the biggest overall costs of ownership, when making a purchase, that is very rarely considered. Buying a vehicle is an emotional, exciting experience so resale's easy to ignore. “Oh, I will never want to get rid of this vehicle,” or “This will just be everything I need,” and we get caught up in the moment of it. But things change. Families grow. They shrink. Jobs change. You may need more of a commuter vehicle or less of a commuter vehicle. You need to consider resale value because if things change, you don't want to be caught off guard if those things do come around. You have to think down the road if the vehicle is going to reward you from a resale-value perspective.

Why did you choose the Ford Taurus to win the Best Resale Value Award in the full-size car category?

We like it. We think it's an excellent redo of a venerable Ford name. When it was announced that the Taurus name was going to be attached to this all-new vehicle, there were skeptics because the Taurus name had definitely been scraped along the ground a little bit as a rental car, and had lost its luster. But this new vehicle just brings so much to the table that you have to consider it will pull the Taurus name back up to its prominent place. The new Taurus seems to us like a great combination of value, technology and style all wrapped up in a very good price. It's really the kind of vehicle we believe is going to catch on in the marketplace and, therefore, its resale value should also do very well.

Why did you tap the Ford Super Duty to receive the Best Resale Value Award in the full-size pickup category?

We've seen a big shift in why people are buying trucks. And thankfully, people are not buying them as commuter vehicles any longer. They've kind of lost their social shine as being a cool day-to-day vehicle. Now people are buying them for what a pickup truck should be used for. Which is for work. For getting jobs done. For play with big toys. Ford F-150 has always done very well in that space. But the Super Duty, we feel, really captures that “get the job done” spirit and, therefore, we feel like you've got something that's really going to hold its value over time.

DISCLAIMER:

Vehicle's projected resale value is specific to the 2010 model year. For more information, visit Kelley Blue Book's kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.

Search News and Events
Events Only: Select a Month and/or State

Welcome AXZ Plan participant.

Now you can view exclusive price savings on our Build & Price Shopping Tool

Note: AXZ Plan pricing information is not available on all Ford websites. In addition, some vehicles, trims or options you select may not qualify for AXZ Plans. Also, some dealers may choose not to participate in AXZ Plan pricing. Contact your local dealer to determine their level of participation in the Program and final vehicle pricing.

What happens if I close this site before I’m finished?
If you close your window or tab, you must re-access the site through the AXZ Plan Pricing website to ensure that all eligible plan pricing is visible. If you need additional information concerning the AXZ Plans, please refer back to you’re AXZ Plan Pricing website for complete details.

AXZ Plan pricing, including AXZ Plan option pricing, is exclusively for eligible Ford Motor Company employees, friends and family-members of eligible employees, and Ford Motor Company eligible partners. Restrictions apply. See your Ford or Lincoln dealer for complete details and qualifications. Ford Motor Company reserves the right to modify the terms of this Plan at any time.
Shopping Tools

Additional Disclosures

X
1. Starting MSRP excludes destination/delivery charge, taxes, title and registration. Optional equipment not included. Starting A, Z and X Plan price is for qualified, eligible customers and excludes document fee, destination/delivery charge, taxes, title and registration. Not all vehicles qualify for A, Z or X Plan. Price ranges based on MSRP on base model to top model and do not include optional equipment not included on those models, destination/delivery charge, taxes, title or registration.
2. EPA-estimated city/hwy mpg for the model indicated. See fueleconomy.gov for fuel economy of other engine/transmission combinations. Actual mileage will vary. On plug-in hybrid models and electric models, fuel economy is stated in MPGe. MPGe is the EPA equivalent measure of gasoline fuel efficiency for electric mode operation.
3. When properly equipped.
4. Option/Package price based on Manufacturers Suggest Retail Price excluding taxes based on 5% APR Ford credit financing financed over 60 months. Not all buyers will qualify for Ford Credit financing.
5. The Estimated Selling Price of vehicle less cash back, rebates, and net trade in allowance. It does not include amounts for fees, sales tax, service contracts, etc. Consult your dealer for actual price and complete details.
6. Special APR offers applied to Estimated Selling Price. Special APR offers require Ford Credit Financing. Not all buyers will qualify. See dealer for qualifications and complete details.
7. Special Lease offers applied to Estimated Capitalized Cost. Special Lease offers require Ford Credit Financing. Not all buyers will qualify. See dealer for qualifications and complete details.
8. See your dealer for details.
9. Option/Package price based on A, Z, or X Plan price for qualified, eligible A, Z, or X Plan customers excluding taxes based on 5% APR Ford credit financing financed over 60 months. Not all buyers will qualify for Ford Credit financing.
10. Driver Assist Features (BLIS, cross traffic alert, collision warning, active park assist, adaptive cruise control, and rear view camera) are supplemental and do not replace the driver’s attention, judgment and need to control the vehicle.
15. Classes are:  Compact Cars (Fiesta); Small Sedans and Hatchbacks (Focus); Midsize Sedans (Fusion); Full-Size Sedans (Taurus); RWD Sports Cars (Mustang); Small Utilities (Escape); Midsize Utilities (Edge); Large Utilities (Flex and Explorer); Extended Utilities (Expedition); Full-Size Pickups under 8,500 lbs. GVWR, Non-Hybrid (F-150); Full-Size Pickups over 8,500 lbs. GVWR (Super Duty).
16. EPA-estimated Fiesta SE with SFE Package; Focus SE with SFE Package. Actual mileage may vary. See fueleconomy.gov for details.
17. Excludes models with SYNC with MyFord Touch.
18. Only on vehicles equipped with SYNC with MyFord Touch.
19. See fueleconomy.gov.
20. For Dealer Ordered vehicles, the vehicle has already been ordered by the dealer and is in the process of being manufactured by the factory. If you are interested in the vehicle marked "Dealer Ordered", contact the dealership for a delivery estimate.
21. On the F-750
22. Based on Ford drive-cycle tests of comparably equipped 2011/2012 Ford and 2011/2012 competitive models. Class is Full-Size Pickups over 8,500 lbs. GVWR.
27. SYNC is an optional feature. Features/functionality vary by vehicle/model. Driving while distracted can result in loss of vehicle control. Only use SYNC/MyFord Touch/other devices, even with voice commands, when it is safe to do so. Some features may be locked out while the vehicle is in gear. Not all features are compatible with all phones. Message and data rates may apply. Optional Navigation system map updates cannot be received via wi-fi and require a separate update.
28. The vehicle's electrical system (including the battery), the wireless service provider's signal and a connected mobile phone must all be available and operating for 911 Assist to function properly. These systems may become damaged in a crash. The paired mobile phone must be connected to SYNC, and the 911 Assist feature enabled, in order for 911 to be dialed. When the feature is ON, 911 Assist uses your paired and connected mobile phone to assist occupants to contact emergency services by dialing 911 if your airbag deploys or, on certain vehicles, if the emergency fuel pump shut-off is activated.
34. Optional. SiriusXM Satellite Radio, Traffic and Travel Link subscriptions sold separately or as a package after trial expires. SiriusXM Traffic and Travel Link service available in select markets. Subscriptions are governed by SiriusXM Customer Agreement; see www.siriusxm.com. Sirius U.S. Satellite Service available in the 48 contiguous states and D.C. Sirius, XM and all related marks and logos are trademarks of Sirius XM Radio Inc.
36. Optional Ford Work Solutions. Available on F-Series, E-Series, Transit Connect and Super Duty. Some features unavailable while driving.
39. Remember that even advanced technology cannot overcome the laws of physics. It's always possible to lose control of a vehicle due to inappropriate driver input for the conditions.
42. Based on analysis of data published by EPA, 11/10. Actual mileage may vary.
43. Android is a trademark of Google Inc. iPhone® is a registered trademarks of Apple Inc. The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.
48. You must have a Bluetooth®-enabled phone paired to your SYNC system. The Bluetooth word mark is a trademark of the Bluetooth SIG, Inc. HD Radio is a proprietary trademark of iBiquity Digital Corp. iPad®, iPod®, iTunes®, iPhone®, and Siri® are registered trademarks of Apple Inc. The term Wi-Fi® is a registered trademark of the Wi-Fi Alliance®. Sony is a registered trademark of the Sony Corporation.
49. Only on vehicles with SYNC® with MyFord Touch® with voice activated Navigation system or SYNC with hard drive-based voice activated Navigation system. Commands may vary by model year.
52. Google Maps is a trademark of Google, Inc. MapQuest is a trademark of AOL Inc.
53. PANDORA, the PANDORA logo, and the Pandora trade dress are trademarks or registered trademarks of Pandora Media, Inc. Used with permission. iHeartAuto is a registered trademark of Clear Channel Broadcasting, Inc. Slacker® is a registered trademark of Slacker®, Inc. Stitcher Smart Radio is a registered trademark of Stitcher, Inc. NPR and the NPR logo are registered trademarks of National Public Radio, Inc. Used with permission. Gracenote is a registered trademark of Gracenote, Inc.
63. SYNC® AppLink™ is available on select models and compatible with select smartphone platforms. SYNC AppLink is not compatible with MyFord Touch. Commands may vary by phone and AppLink software.
64. 20 Operator Assist sessions included with each one-year paid/complimentary SYNC Services subscription. Fees apply for additional sessions. See syncmyride.com.
67. EPA-estimated 17 city/25 hwy/20 combined mpg, AWD. Actual mileage may vary. Figures achieved using premium unleaded gasoline.
68. Achieved with premium fuel.
129. SYNC Services varies by trim level and model year and may require a subscription. Traffic alerts and turn-by-turn directions available in select markets. Message and data rates may apply. Ford Motor Company reserves the right to change or discontinue this product service at any time without prior notification or incurring any future obligation.
159. All prices are manufactures suggested retail prices and exclude destination/delivery charge, taxes, title and registration. Optional equipment not included. Prices may not reflect all equipment shown in images. Dealers are the best source for up-to-date pricing.
160. 160 Models produced or recalibrated after 7/8/2013.
Ford reserves the right to change product specifications at any time without incurring obligations.
View Additional Disclosures