• $16,200 Starting MSRP1
  • $39,200 Starting MSRP1
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One of the most fuel-efficient cars in America*

Powered exclusively by a lithium-ion battery system, the 2013 Ford Focus Electric has a city fuel efficiency rating of 110 MPGe.
The Focus Electric is now available to own at one of our Certified Electric Vehicle (EV) Dealers. Ask your tax advisor to see if you may be eligible for a federal tax credit of up to $7,500.

See the FAQ

*Based on fueleconomy.gov’s Top Ten EPA-Rated Fuel Sippers (2013). EPA-estimated rating of 110 city/99 hwy/105 combined MPGe. Actual mileage will vary. MPGe is the EPA equivalent measure of gasoline fuel efficiency for electric mode operation.

Meet the First Ford of its Kind

The Focus Electric gets all of its power from an advanced state-of-the-art 23kWh liquid-cooled, high-voltage lithium-ion battery system. The all-electric motor is designed to help reduce energy loss and heat generation while reducing your carbon footprint.

Meet the First Ford of its Kind

2013 FOCUS Electric Gallery

  • Sit down. Get comfortable. And see what it’s really like to enjoy a gas-free driving experience.
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It’s Amazing on the Inside, Too

  • Comfortably seats five
  • Ambient lighting with seven switchable colors
  • Standard Audio System by Sony® and HD Radio™
  • The convenience of iTunes® Tagging

Sony is a registered trademark of Sony Corporation. HD Radio is a proprietary trademark of iBiquity Digital Corp. iTunes is a registered trademark of Apple Inc. All rights reserved.

It’s Amazing on the Inside, Too

The Heart of It All

  • A 23kWh, high-voltage, lithium-ion battery system
  • Advanced liquid heating/cooling regulates battery temperature
  • Helps maximize battery life and miles from each charge

The Heart of It All

Eco-Conscious Interior

  • For Focus Electric, eco-conscious comes standard
  • Seat fabric made with REPREVE® fiber, from 100% recycled materials
  • Cushions are made of bio-based foam derived from plant seed oils

REPREVE is a registered trademark of Unifi, Inc.

It’s Just as Smart as Your Smartphone

  • MyFord® Mobile app* from Ford
  • Monitor and schedule the charging of your Focus Electric
  • Find the nearest charging stations

*MyFord Mobile subscription complimentary for five years from vehicle production date. Subscription fees apply after five years.

A Brighter Way to Charge

  • Fully charge in about half the time of the 2012 Nissan Leaf
  • Station is compatible with all upcoming Ford plug-in vehicles.

    Learn more about home charging.

Plan Your Trip With EcoRoute

  • Map-based Navigation System
  • In collaboration with MapQuest® to provide custom routes
  • Find the most economical way to get to your destination
  • Get the most mileage out of each charge

Staying Connected

  • SYNC® with MyFord Touch® technology
  • Connectivity to your music, navigation and favorite devices
  • Also offers a unique level of customization

Driving while distracted can result in loss of vehicle control. Only use SYNC/MyFord Touch/other devices, even with voice commands, when it is safe to do so. Some features may be locked out while the vehicle is in gear. Coming early 2013.

Regenerative Braking

  • Helps to achieve maximum energy efficiency
  • Captures over 90% of energy lost through friction brakes
  • Recycles energy to recharge battery

Blue Light Means “Go”

  • Charge port illuminates when connector cord is plugged in
  • Indicates that it's connected and charging
  • Always know when you’re fully charged and ready to go

Single-Speed Transmission

  • Specifically built to handle high rpm range of an all-electric motor
  • Delivers quiet, energy-efficient ride with smooth acceleration

Intelligent Access With Push-Button Start

  • No need for a key fob in your hand to unlock or start
  • Have it in your pocket, your handbag or anywhere on you
  • Simply press push-button start to get on your way

Cargo Management System

  • Focus Electric rear cargo space fits your storage needs
  • Optimizes space around the rear battery system
  • Versatile rear cargo management

Hybrids. Plug-In Hybrids. 100% Electric.

Do the choices leave you confused? Find out how different electric vehicle technologies compare.

Get Plugged In >
Hybrids. Plug-In Hybrids. 100% Electric.
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FOCUS electric FAQ

  • THE BASICS
  • DRIVING
  • CHARGING
  • TECHNOLOGY
  • OPERATING COST
  • ORDERING

  • How is the Focus Electric different from the Toyota Prius (or a typical hybrid)?

    The Focus Electric is an all-electric vehicle. Unlike typical hybrid vehicles, there is no gas engine that kicks in to supply additional power. All the power is supplied by the lithium-ion battery system and electric motor. No gas is ever needed.

  • What does MPGe mean?

    MPGe stands for miles per gallon equivalent. It’s the EPA’s method for comparing the relative efficiency of all-electric and plug-in hybrid electric vehicles to conventional gas-powered vehicles. The EPA’s formula equates one gallon of gasoline to 33.7 kilowatt-hours of electricity.

  • Where is the Focus Electric built?

    The Focus Electric is built at the Michigan Assembly Plant in Wayne, Michigan – right alongside the gas-powered Focus.

  • Is the Focus Electric available with automatic or manual transmission?

    Focus Electric features a standard, single-speed automatic transmission designed specifically to handle the high rpm range of an electric motor. A manual transmission isn’t practical with such a system.

  • How many miles can I go on a charge?

    Depending on your driving conditions, Focus Electric can go up to 76 miles on a single charge.*
    *EPA-estimated. Actual mileage will vary.

  • How fast can I go?

    More than fast enough for most major highways/freeways. The Focus Electric can achieve a top speed of 84 mph.

  • Does my battery drain when I’m sitting still?

    The electric motor does not draw current while the vehicle is sitting still. But other electrical systems in the vehicle (such as the radio, climate control, interior/exterior lighting) will draw current if they’re left on.

  • Can my driving habits improve my MPGe?

    As with a conventional gas-powered vehicle, how you drive has a big effect on efficiency. Accelerate slowly. Drive at a steady, moderate speed. And always try to avoid quick/hard braking. The Focus Electric includes numerous features to help, including a Brake Coach feature that helps you track your braking efficiency. The Navigation System’s EcoRoute option also calculates the most efficient route to your destination.

  • What happens if the battery runs out while I’m on the road?

    The Focus Electric is equipped with numerous features to help you keep track of and maximize your range. So depleting your battery should, with normal driving, be avoidable.
    But in extraordinary situations, if your battery should run out before reaching a destination, 24-Hour Roadside Assistance will tow eligible Focus Electric vehicles to the nearest qualified Ford or Lincoln Dealership. At your request, it can also be transported to your home if it is located within 35 miles of the disablement location.

  • The Focus Electric has no spare tire. What if I get a flat?

    Focus Electric comes standard with a Tire Mobility Kit that consists of a sealing compound in a canister that will effectively seal most punctures caused by nails or similar objects, along with an air compressor to reinflate the tire. This kit provides a temporary seal allowing you to drive up to 120 miles at a max speed of 50 mph.

  • How often should I plug it in?

    For daily driving, you’ll want to plug it in every night.

  • How long does it take to charge?

    With the available Leviton 240V charging station, Focus Electric can fully charge in about four hours. That’s about half the time of the current Nissan Leaf.

  • I want the 240V charging system installed. What tools/skills do I need to install the charger?

    Ford has teamed up with Leviton, a leading producer of electrical devices, to develop the 240V home charging station compatible with Focus Electric and all upcoming Ford plug-in vehicles. Installing it yourself is not recommended.

    In addition, Ford has teamed up with AeroVironment to develop a hard-wired or pluggable unit. You have a choice of installing it yourself or having an AeroVironment expert do it for you---even if you choose the Leviton model.

    The best place to start when preparing your home for an electric vehicle is at your Ford Certified EV Dealer. They will help connect you with AeroVironment to schedule a site inspection and home charging station installation.

  • How much does this charging station cost?

    Based on current plans, the Leviton 240V home charging station with standard installation is expected to retail for approximately $1,499. However, this price can vary depending on your house and garage electrical system. The unit can be purchased along with your Focus Electric through your Ford Certified EV Dealer.

  • Where else can I recharge?

    With the included 120V convenience cord, you can recharge the Focus Electric anywhere you can find a standard three-prong outlet. But for faster charging, you can use the MyFord® Mobile app to locate the nearest 240V charging stations in your area (or in the area where you may be traveling).

  • Where are the batteries located? Do they take up a lot of the hatch space?

    The Focus Electric battery pack is located at the rear of the vehicle, under the rear passenger seat and extending into the cargo area. While the battery does take up a portion of the cargo area, the Focus Electric comes standard with a unique Cargo Management System to help make the most of the space available.

  • Is it true that the Focus Electric has no fluids like coolant, transmission, steering, brake, etc.?

    Not entirely. Focus Electric does use some fluids (including a liquid coolant in the battery system, brake fluid and windshield wiper fluid). However, the Focus Electric will never require an oil change and, most importantly, uses absolutely no gasoline.

  • What can cause my EV range to vary?

    Many factors can affect it: ambient temperature, traffic conditions, terrain, driving behavior, use of the vehicle’s climate control system, number and weight of passengers in the car and weight of cargo. That’s why the Focus Electric comes standard with numerous features to help you maximize your range, including cabin preconditioning, which allows you to preheat or precool the cabin while the vehicle is still plugged in to avoid drawing energy from the battery.

  • What are the specifications of the Focus Electric?

    Here are some of the basics:
    • Engine: 107 kW electric motor
    • Battery: 23 kWh liquid-cooled lithium-ion battery system
    • Onboard charger: 6.6 kW
    • Transmission: 1-speed automatic
    • Top speed: 84 mph
    • Brakes: 4-wheel disc brake system with Regenerative Braking System
    • Front-wheel drive
    • 5-passenger

  • Will the Focus Electric qualify for a federal tax incentive?

    The Focus Electric may be eligible for a federal tax credit of up to $7,500. Information on federal income tax credit rules and regulations can be found here: http://www.fueleconomy.gov/feg/taxevb.shtml.

    Additional information on federal, state and local incentives and laws can be found here: http://www.afdc.energy.gov/afdc/laws/.

    You can also consult your tax advisor for details.

  • Will maintenance costs be more or less than for a similar gas engine vehicle?

    With fewer moving mechanical parts than a conventional gas-powered vehicle, scheduled maintenance is nearly eliminated. In fact, scheduled Multi-Point Inspections, checking the tire pressure, rotating the tires and filling the windshield washer fluid are about all you’ll ever need to do.

  • Is there a more economical way to charge the Focus Electric?

    To take advantage of lower off-peak-hour utility rates, the MyFord® Mobile app and Web portal let you customize your charging schedule. This allows your Focus Electric to charge during times when electricity prices are lowest.

  • Where is the Focus Electric available?

    We have announced that there will be 19 greater-metropolitan market areas during Phase 1 of release. EV Dealers in CA/NY/NJ are accepting orders now and vehicles will arrive during 2012. In mid-2012, the other 15 market areas will start to receive the Focus Electric. We will announce Phase 2 market areas in 2012.

  • I don’t live in one of the launch states. Can I still purchase a Focus Electric?

    Anyone can purchase the vehicle through Ford EV Certified Dealers.

  • The state I want to order in is currently out of stock. What can I do?

    We have a limited production run for 2012 and will be increasing production in future model years.

  • Am I done once I submit an order to the dealer?

    The dealer will enter the order into a system, which lets us communicate with the customer between the time when the vehicle is ordered and when it is delivered. This will consist of an initial letter and follow-up emails or letters.

  • Where will the vehicle be shipped?

    The Focus Electric can be shipped to any of the EV Certified Dealers under the Locate a Dealer tab.

  • Can I place more than one order?

    We are only accepting retail orders at this time. If a retail customer wants more than one Focus Electric vehicle, we will first ensure that there are additional retail units available before scheduling.
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Additional Disclosures

1
Starting MSRP excludes destination/delivery charge, taxes, title and registration. Optional equipment not included. Starting A, Z and X Plan price is for qualified, eligible customers and excludes document fee, destination/delivery charge. taxes, title and registration. Not all vehicles qualify for A, Z or X Plan.
2
EPA-estimated city/hwy mpg. See fueleconomy.gov for fuel economy of other engine/transmission combinations.
3
When properly equipped.
4
Option/Package price based on Manufacturers Suggest Retail Price,or A, Z, or X PLan price for qualified, eligible A, Z, or X Plan customers excluding taxes.
5
The Estimated Selling Price of vehicle less cash back, rebates, and net trade in allowance. It does not include amounts for fees, sales tax, service contracts, etc. Consult your dealer for actual price and complete details.
6
Special APR offers applied to Estimated Selling Price. Special APR offers require Ford Credit Financing. Not all buyers will qualify. See dealer for qualifications and complete details.
7
Special Lease offers applied to Estimated Capitalized Cost. Special Lease offers require Ford Credit Financing. Not all buyers will qualify. See dealer for qualifications and complete details.
8
See your dealer for details.
15
Classes are:  Compact Cars (Fiesta); Small Sedans and Hatchbacks (Focus); Midsize Sedans (Fusion); Full-Size Sedans (Taurus); RWD Sports Cars (Mustang); Small Utilities (Escape); Midsize Utilities (Edge); Large Utilities (Flex and Explorer); Extended Utilities (Expedition); Full-Size Pickups under 8,500 lbs. GVWR, Non-Hybrid (F-150); Full-Size Pickups over 8,500 lbs. GVWR (Super Duty).
16
EPA-estimated Fiesta SE with SFE Package; Focus SE with SFE Package. See fueleconomy.gov for details.
17
Excludes models with SYNC with MyFord Touch.
18
Only on vehicles equipped with SYNC with MyFord Touch.
19
See fueleconomy.gov.
20
For Dealer Ordered vehicles, the vehicle has already been ordered by the dealer and is in the process of being manufactured by the factory. If you are interested in the vehicle marked "Dealer Ordered", contact the dealership for a delivery estimate.
21
On the F-750
22
Based on Ford drive-cycle tests of comparably equipped 2011/2012 Ford and 2011/2012 competitive models. Class is Full-Size Pickups over 8,500 lbs. GVWR.
27
SYNC is available on most Ford vehicles. Features/functionality vary by vehicle/model. Driving while distracted can result in loss of vehicle control. Only use SYNC/MyFord Touch/other devices, even with voice commands, when it is safe to do so. Some features may be locked out while the vehicle is in gear. Traffic alerts and turn-by-turn directions available in select markets. Not all features are compatible with all phones. Message and data rates may apply.
28
The vehicle's electrical system (including the battery), the wireless service provider's signal and a connected mobile phone must all be available and operating for 911 Assist to function properly. These systems may become damaged in a crash. The paired mobile phone must be connected to SYNC, and the 911 Assist feature enabled, in order for 911 to be dialed. When the feature is ON, 911 Assist uses your paired and connected mobile phone to assist occupants to contact emergency services by dialing 911 if your airbag deploys or, on certain vehicles, if the emergency fuel pump shut-off is activated.
29
Complimentary three-year subscription for owners of new vehicles equipped with the service. Subscription fees may apply after three years. Traffic alerts and turn-by-turn directions available in select markets. Message and data rates may apply.
34
Optional. SiriusXM Satellite Radio, Traffic and Travel Link subscriptions sold separately or as a package after trial expires. SiriusXM Traffic and Travel Link service available in select markets. Subscriptions are governed by SiriusXM Customer Agreement; see www.siriusxm.com. Sirius U.S. Satellite Service available in the 48 contiguous states and D.C. Sirius, XM and all related marks and logos are trademarks of Sirius XM Radio Inc.
36
Optional Ford Work Solutions. Available on F-Series, E-Series, Transit Connect and Super Duty. Some features unavailable while driving.
39
Remember that even advanced technology cannot overcome the laws of physics. It's always possible to lose control of a vehicle due to inappropriate driver input for the conditions.
41
911 Assist, VHR, SYNC Services and AppLink not available on Transit Connect. Driving while distracted can result in loss of vehicle control. Only use mobile phones and other devices, even with voice commands, when it is safe to do so.
42
Based on analysis of data published by EPA, 11/10.
43
Android is a trademark of Google Inc. iPhone® is a registered trademarks of Apple Inc. The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.
48
You must have a Bluetooth®-enabled phone paired to your SYNC system. The Bluetooth word mark is a trademark of the Bluetooth SIG, Inc. HD Radio is a proprietary trademark of iBiquity Digital Corp. iPad®, iPod® and iTunes® are registered trademarks of Apple Inc. The term Wi-Fi® is a registered trademark of the Wi-Fi Alliance®. Sony is a registered trademark of the Sony Corporation.
49
Only on vehicles with SYNC® with MyFord Touch® with voice activated Navigation system or SYNC with hard drive-based voice activated Navigation system. Commands may vary by model year.
52
Google Maps is a trademark of Google, Inc. MapQuest is a trademark of AOL Inc.
53
PANDORA, the PANDORA logo, and the Pandora trade dress are trademarks or registered trademarks of Pandora Media, Inc. Used with permission. iHeartAuto is a registered trademark of Clear Channel Broadcasting, Inc. Slacker® is a registered trademark of Slacker®, Inc. Stitcher Smart Radio is a registered trademark of Stitcher, Inc. NPR and the NPR logo are registered trademarks of National Public Radio, Inc. Used with permission.
63
SYNC AppLink is available on select models and compatible with select smartphone platforms. Commands may vary by phone and Applink software.
64
20 Operator Assist sessions included with each one-year paid/complimentary SYNC Services subscription. Fees apply for additional sessions. See syncmyride.com.
67
EPA-estimated 17 city/25 hwy/20 combined mpg, AWD. Figures achieved using premium unleaded gasoline.
68
Achieved with premium fuel.
129
SYNC Services is complimentary for three years on most Ford vehicles. Vehicles built with SYNC with MyFord® will require a subscription fee from the onset of service. Click on the support tab for more details. Ford Motor Company reserves the right to change or discontinue this product service at any time without prior notification or incurring any future obligation.
159
All prices are manufactures suggested retail prices and exclude destination/delivery charge, taxes, title and registration. Optional equipment not included. Prices may not reflect all equipment shown in images. Dealers are the best source for up-to-date pricing.
Ford reserves the right to change product specifications at any time without incurring obligations

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